Interactive Marketing Archives

PPC To Strengthen and Support Social Media

Pay-per-click (PPC) and social media are very diverse digital marketing approaches.  While pay-per-click (PPC) is based on immediate calls-to-action via push marketing, social media is based on brand awareness via pull marketing. Read More

Don’t Photo Bomb Your Own Content Marketing

Online marketing today primarily consists of two heavy-weights that go hand-in-hand: content marketing and social media marketing.  Brands use content marketing as a primary factor in their social media efforts.  Today’s consumers... Read More