Facebook’s Graph Search and new features in ad audience targeting have provided a wealth of information and offered new abilities to Internet marketers (or any member of the public), but it still remains largely untapped. With a bit of creativity, the options are almost endless! This post covers the various benefits that Facebook’s data offers to both marketers and users and outlines how to take advantage of the data and how to optimize your pages for Graph Search. Feel free to jump to the section that interests you the most: Data Mining, Research, & Competitive Intelligen…Read entire entry »

Facebook couldn’t help themselves and had to jumped on the hashtag bandwagon.  Following the likes of Twitter, LinkedIn, Google+, Instagram, Vine and many other social profile websites, Facebook announced earlier this month that they would be supporting the topic organization system better known as #Hashtags.  As stated by Facebook, many users already post hashtags anyway, so why not make them work. Facebook says hashtags fulfill a critical need to organize the public discussions happening in the social network:     During primetime television alone, there are between 88 and 100 million Americans engaged on Facebook - roughly a Super Bowl-sized audience every single night. The recent "Red Wedding" episode of Game of Thrones, received over 1.5 million mentions on Facebook, representing a significant portion of the 5.2 million people who watched the show. And this year's Oscars buzz reached an all-time high on Facebook with over 66.5 million interactions, includ…Read entire entry »

Facebook’s platform changes quite often.  The constant changes can make us forget what we already knew or just feel like giving up.  Facebook can be frustrating.  So let’s go over some quick points you may have forgotten or just never knew that can help you with overall marketing efforts. Cover Image Description Let’s start with Facebook’s cover image.  Have you added a description with a call-to-action and a link?  A lot of brands don’t know to do this.  The image header itself cannot be made to have a hyperlink but you can click it.  The click takes you to the URL for the image where you can add a description.  This description can include a link and a call-to-action, so utilize it.  Even better, if you have a campaign running or an upcoming event, create a header image (851 pixels wide and 315 pixels tall) unique to your campaign that includes a call-to-action, such as “Click Here to Join.…Read entire entry »

Graph Search is what Facebook is calling the third of its three pillars; with the first being the news feed and the second being Timeline.  Graph Search is the new search function Facebook is rolling out that produces results based on likes, interests, locations and relationship history. For example, with the utilization of Graph Search, a query for “single friends in Dallas who like to go see live bands” will yield some great results.  As a matter of fact, it is supposed to pull every single one of your friends who qualify for your search.  Without Graph Search, that search query would not pull anything w…Read entire entry »

Have you ever been on Facebook and posted a request to your friends to recommend a great restaurant in a city you’ll be visiting?  Did you notice ads starting to populate on the right side of your page for restaurants in that city?  That’s Facebook’s ad campaign picking up the keywords in your post and giving you what you want.  While that is pretty cool in itself, what’s even more cool is seeing how many of your friends like that restaurant’s page.  In today’s social consumer’s eyes, the friends’ likes has more weight than the ad itself. Seeing these ads can entice you to click.  Seeing all of your friends likes makes you click alm…Read entire entry »

Besides the recent presidential election, Hurricane Sandy has been one of the most talked about  topics on the Web.  #Sandy and #Frankenstorm not only trended Twitter for days, they trended on Google+ and flooded many other social sites as well.  Posts like this one below are still hitting Facebook right and left:                 Tweets like this one continue to take over Twitter under the #Sandy hashtag: …Read entire entry »

As the 2012 Presidential Election comes to a close this evening, there are several social media marketing lessons that can be taken away from this year’s campaign. Some of these include how to find competitor missteps and capitalize on them, how to learn to laugh at yourself in public and cry only in private and how to accomplish these things and still be able to have dinner and smile at each other to save face when summoned. But in all seriousness, it is no secret as to how much social media and the Web can influence the way society views an organization, brand or public figure. This level of influence at a political level was first seen in 2008 when then Senator Obama defeated John McCain and took over as President in what has now been coined as the first “social media election.” President Obama’s grass root campaign gained a steady momentum through social media outlets such as Facebook, Twitter, YouTube and Flickr. Voters were able to interact with the candidates and, for…Read entire entry »

In the world of social media, there is no doubt that change is inevitable. It seems like every time you turn around the look and usability of your favorite social media site has evolved into something different. Sometimes better and sometimes - not so much. It is no secret that this is a practice commonly found with Facebook. From changing the aesthetic look and feel of profile pages, to adding cover photos and more, Facebook is no stranger to giving its users something fresh, new, and shiny to play with. With the roll out of its latest advertising platform, Facebook provided fan page owners a new way to reach more fans with the simple click of a button and a charge to their credit card. This past May, Facebook introduced users to their latest advertising platform, Promoted Posts. This feature allows fan page administrators, with 400 fans or more, to pay to have an individual post show up more frequently in the news feeds of fans. Since it is nearly impossible to post new content an…Read entire entry »

If you have not taken advantage of the fastest growing marketing method today, there is no better time than now.  Social media marketing can seem overwhelming and even a bit abstract if you are unsure of where to start and what to do.  But more and more statics are showing the explosive growth of social media marketing for businesses.  This cannot be ignored and can indicate only one thing:  It works. The key is choosing which platforms support your goals and house your target audience – and keeping up with managing your campaigns correctly.  From blogs to communities on Facebook and LinkedIn to video sharing on YouTube to micro-blogging on Twitter to photo sharing on Flickr to social reviews on sites like Yelp, the key is to only utilize and maintain what works for your business goals.  It’s not about being everywhere.  It’s about being where the conversations about your brand, products and/or services are taking place and engaging in those conversations yourself. …Read entire entry »

No more hiding behind the admin panel in the view only mode.  Facebook has rolled out Timeline for all brands, ready or not.  We’ve watched the early adopters of Timeline get their feet wet first.  We’ve also watched the recent explosion of the newest social site, Pinterest.  Their early adopters have taken charge while others jump on the bandwagon in record high numbers.  Now that these two powerhouses have rolled out new platforms or came on the scene with a fury, some dust has settled.  This dust is turning into gold for some brands. While Facebook’s proves that “brands get 46% more engagement per post with Timeline,”[1] Pinterest surpasses Google, Bing and Twitter as a leading source of traffic to blogs.[2] It seems those brands who are successful with these platforms understand that social is to be social.  Social media marketing is not an advertising or sales avenue.  It is a story-telling avenue in which a br…Read entire entry »