Halloween is almost upon us, and if you haven’t completed your Thanksgiving, Christmas, Hanukkah, and New Year’s marketing plan yet, you’re running out of time. Even if you have a plan, tweak it with this 5-step holiday marketing checklist to see a measurable increase in holiday sales. Step 1: Forget Your Channel Strategy Your customers don’t have a channel strategy. They have a shopping strategy. And for well over 75% of them, that strategy starts online, whether the final purchase is made in a store or online. So that your holiday sales campaign by looking at how your customers buy. What days of the week are the busiest for your online sales? What time of day, and day of the week bring customers into the s…Read entire entry »

The majority of e-commerce websites share the same goal and the same struggles. Many users are hesitant to purchase products they can’t touch, feel, or operate prior to purchasing. This makes selling products online tougher than selling in brick and mortar stores; the same obstacles may also apply to catalog purchases. Knowing these struggles, e-commerce site owners understand they must convert (sell a product) users the first time they visit their online stores, or they will lose many sales. There are many how-to articles on the Web that provide a foundation for optimizing your e-commerce site to increase conversions, but none of these tutorials offer a step-by-step guide to ensure your online store is sound from a search engine optimization (SEO) and technical perspective. Today, I’d like to give you a thorough understanding of search engine optimization for e-commerce stores and provide you with calls to action, product optimizations, and much more. Let’s get…Read entire entry »