Vizion had the pleasure of speaking with Leo Sei at this year's Dallas Digital Summit 2016. Leo is a product manager for the Google Adwords team at Google. Check out our interview with Leo below, as he discusses how to utilize AdWords scripts, the free & hosted programmatic AdWords tool, the types of businesses it's best for, and what you can look forward to coming up soon in Google Adwords.     Check out more interviews with the DDS 2016 digital marketing pros, on our blog: Ann Handley | Bestselling Author of Everybody Writes & Chief Content Officer, Marketing Profs …Read entire entry »

Vizion had the pleasure of speaking with Michael Barber at this year's Dallas Digital Summit 2016. Michael is the founder of barber&hewitt. Check out our interview with Michael below, as he discusses how to build effective email marketing campaigns for the modern consumer, what you should definitely be doing, what not to do, and what the future looks like for email marketing.   Check out more interviews with the DDS 2016 digital marketing pros, on our blog: Ann Handley | Bestselli…Read entire entry »

Vizion had the pleasure of speaking with Anne Gherini at this year's Dallas Digital Summit 2016. Anne is the head of marketing and communications at Node. Check out our interview with Anne below, as she discusses the importance of understanding millenials, how to effectively market to them, and how your brand can rise above the clutter. Check out more interviews with the DDS 2016 digital marketing pros, on our blog: Ann Handley | Bestselling Author of Everybody Writes &a…Read entire entry »

Vizion had the privilege of speaking with Curtis Midkiff at this year's Dallas Digital Summit 2016. Curtis is the Senior Advisor of Social Business Strategy for Southwest Airlines. Check out our interview with Curtis below, as he discusses how Southwest successfully utilized Facebook Live to communicate with airline passengers in a power outage situation, and what tips he has for brands who might face their own type of crisis situation in the future. Check out more interviews with the DDS 2016 digital marketing pros, on our blog: …Read entire entry »

Vizion had the pleasure of speaking with Dixon Jones at this year's Dallas Digital Summit 2016. Dixon is the marketing director for Majestic. Check out our interview with Dixon below, as he discusses link building, the difference in writing content for sharing versus link building, as well as tracking unlinked mentions, and more! Check out more interviews with the DDS 2016 digital marketing pros, on our blog: Ann Handley | Bestselling Author of Everybody Writes & Chief Content Officer, Marketing Pro…Read entire entry »

In case you couldn't make it to Dallas Digital Summit this year, or couldn't attend these particular sessions, we thought we'd highlight a couple we particularly enjoyed. Let us know your favorite sessions in the comment section below! Accessible UXD – Challenge Your Myths About Accessibility Amanjot Kaur Sandhu | Sr. UX Architect, AT&T and Founder, AccessibleUXD Amanjot, an accessibility professional who has researched this very topic at the University of Texas, provided an in-depth journey into how usability and accessibility must be a consideration from the onsite of any web development project. Also, she discussed how this important topic should be a focal point from concept to completion. A few key…Read entire entry »

Search engine optimization (SEO) and marketing conferences can present the perfect opportunities for marketers to learn about upcoming releases, tactics, and trends from the industry’s biggest names. Sometimes, leaving the desk behind and getting in on the action is the best way to improve your company and get ahead of the competition. Here are the top conferences and events for the remainder of 2016. Search Love – October 17-18 Search Love’s conference in London is the perfect online marketing event to attend if you fancy a trip to the UK. Industry leaders from across the world come together for this event, covering crucial marketing topics such as optimization, analytics, content, and paid promotions. For the newe…Read entire entry »

The Vizion team had a blast at the Dallas Digital Summit 2015! From SEO to Content Marketing and special keynotes from Dallas Mavericks' Owner Mark Cuban and LinkedIn's Jason Miller, this digital marketing conference had it all. In case you missed, we've chosen some highlights on our blog: Check out: Dallas Digital Summit Day 1 – Seen through Tweets #ddsum15 …Read entire entry »

Vizion sits down with Majestic's U.S. Brand Ambassador Mel Carson. Check out Mel's video interview below as he tells us a little bit about his most recent project he's been working on, involving broadening the audience for Majestic. Mel tells us how Majestic is no longer just a tool for the tech-savvy SEOs out there; whether you're in marketing, SEO, or even PR, Majestic can fit into your digital marketing tool belt! Plus, Mel has some digital marketing predictions for 2016, so tune in below to check them out! If you're interested in learning more about Majestic, visit: https://majestic.com/ …Read entire entry »

Vizion had the pleasure of snagging a quick interview with Globe Runner Digital Strategist Bill Hartzer. Check out Bill's insights in the video below on the interesting topic of using paid advertising to increase organic rankings. Are paid and organic traffic really intertwined, and more importantly, can paid ads really affect organic rankings? Bill believes the answer is, yes! See how, below! Check out more interviews with the DDS 2015 digital marketing pros, on our blog: …Read entire entry »