Becoming Channelized!
Reading Time: 5 minutes The approach of considering all referring channels in a digital marketing effort is always key to being a successful online marketer. Even if the brunt of your efforts... Read More
Analytics
What Can Analytical Segmentation Tell You About Your Site Users?
Reading Time: 3 minutes Analytical segmentation can be a helpful tool when marketing to customers. It would be impossible for a site to tailor itself to the entire population; segmentation helps by... Read More
Data Overload: When It All Becomes Too Much
Reading Time: 4 minutes Collected Data is Less Than Half the Story There are a multitude of recent success stories surrounding big data. Google has not only used big data for itself,... Read More
How to Provide Google Analytics Access
Reading Time: 2 minutes If you are a site owner or manage your company’s website, inevitably, you will have to grant access to your site’s analytics. I find myself walking new clients... Read More
New to Google Analytics? Check out these Essential Easy to Use Features
Reading Time: 3 minutes Many enterprises rely on Google Analytics to track customers wherever they are. The results allow businesses to optimize their websites and pages, pinpoint opportunities for improvement, and understand... Read More
Monitoring Transactions and Revenue with Google Analytics’ E-Commerce Tracking
Reading Time: 5 minutes If you’re an online retailer who doesn’t track sales and revenue, then you’re missing out on a wealth of data. Not just any data, but data that can... Read More
How to Measure VOI (Value of Infographics)
Reading Time: 4 minutes Before getting into how to measure the value of infographics, let’s first look at what they are and what their purposes are in terms of content marketing. What... Read More