Analytics Archives

A Guide to Google Heatmaps

You have likely spent countless hours creating your brand’s marketing strategy, including heavy investment into top-tier web design for a beautifully presented and responsive website, but do you know how visitors to... Read More

How Do I Calculate YTD For My Business?

There are multiple ways to go about determining the profitability of your business. The simplest is the overall revenue your company shows; however, that calculation fails to take any negative cash flow... Read More

Marketing Attribution Explained

The concept of attribution, as a whole, is fairly simple. When an action leads to a certain result, we attribute that result to the who or whatever performed the action. In marketing... Read More