Vizion / Author: Kristien Matelski

Kristien Matelski

Kristien Matelski

Kristien, content/PR manager, has been working in the Marketing & Journalism industries since 2008. She leads Vizion Interactive’s content and outreach efforts, in the forms of digital PR, content marketing, email, and social media marketing. Kristien is also certified in Google Ads, Google Analytics, Hootsuite, and a certified admin on Datorama.

Kristien has Bachelor’s degrees in Journalism and Theater Arts from the University of Arizona. Born and raised in San Diego, CA, she can’t live without Mexican food and avocados! She also enjoys singing, dancing, and performing in musical theater productions – 42nd Street is one of her favorites!

Kristien Matelski Recent Posts

What Is the Difference Between HTML and HTML5?

Reading Time: 4 minutes For those without no knowledge of website development, terms such as HTML can seem like jargon at best and foreign at worst. However, HTML is essential to our... Read More

call tracking for business

What Call Tracking Can Do for Your Business

Reading Time: 4 minutes Modern businesses know the benefits of learning as much as possible about the people who interact with online ads, the customer website, and the rest of the online... Read More

Why and How to Conduct a Successful PPC Audit

Reading Time: 4 minutes If you’re marketing a product or service to a large group of potential customers, you’re likely using pay-per-click, or PPC, services to drive traffic to your website. However,... Read More

persona development

Persona Development: How to Create Your Customer Personas

Reading Time: 4 minutes Persona development is useful in nearly every phase of product development and sales, but takes on key importance during marketing. What is persona development? How can it help... Read More

Franchise SEO: A How To Guide

Reading Time: 4 minutes Most business owners know the value of search engine optimization, or SEO. However, franchise SEO has additional considerations small business SEO does not, such as determining how to... Read More

Amazon Marketing Strategy to Fit Your Business Vizion Interactive

Amazon Marketing Strategy to Fit Your Business

Reading Time: 4 minutes Selling on Amazon seems easy. After all, analysts are calling Amazon the Google of online shopping. In fact, over 54% of product searches on the internet begin on... Read More

Marketing Attribution Explained Vizion Interactive

Marketing Attribution Explained

Reading Time: 4 minutes The concept of attribution, as a whole, is fairly simple. When an action leads to a certain result, we attribute that result to the who or whatever performed... Read More

How to Calculate Your Customer Acquisition Cost Vizion Interactive

How to Calculate Your Customer Acquisition Cost

Reading Time: 4 minutes One of the most important and useful metrics to track in your business is Customer Acquisition Cost, or CAC. Put simply, it is the total cost of making a... Read More

7 Tips for Effective Guest Blogging Vizion Interactive

7 Tips for Effective Guest Blogging

Reading Time: 4 minutes Guest blogging is a fun, rewarding, and complimentary addition to the SEO services you’re already using for digital marketing. Not only does it drive traffic to your site,... Read More

Learning From Google Analytics Referral Paths Vizion Interactive

Learning From Google Analytics Referral Paths

Reading Time: 4 minutes It’s far too easy to look at your Google Analytics traffic sources without really seeing them. Between direct traffic, the dreaded dark traffic, and a whole host of... Read More

9 Tips for Creating a Great Case Study Vizion Interactive

9 Tips for Creating a Great Case Study

Reading Time: 4 minutes If you run a business that consumers love, it’s likely that you could benefit from marketing your product through a case study. Not only does a case study... Read More

How to Set Up a 301 Redirect – and Why You May Need One Vizion Interactive

How to Set Up a 301 Redirect – and Why You May Need One

Reading Time: 4 minutes What Is a 301 Redirect? In the simplest terms, a 301 redirect is code that tells the search engine you are using that the page you’re trying to... Read More

Your Guide to Google Analytics Heat Map Vizion Interactive

Your Guide to Google Analytics Heat Map

Reading Time: 4 minutes Google Analytics has released a new add-on feature where you can create a heat map within the Page Analytics program. While there are many ways to create a... Read More

5 Best Practices for DNS That You Need to Know Vizion Interactive

5 Best Practices for DNS That You Need to Know

Reading Time: 4 minutes Today’s digital world requires that all businesses have an online presence. Without that online presence, you lose out on potential clients, advertisement opportunities, the ability to enhance your... Read More

5 Social Media Marketing Predictions to Watch in 2019 Vizion Interactive

5 Social Media Marketing Predictions to Watch in 2019

Reading Time: 4 minutes Our digital world places a huge emphasis on social media presence and brand personality. Users prefer companies that have a consistent online identity. In addition, more potential clients... Read More

Top 5 SEO Predictions for 2019 Vizion Interactive

12 Experts Weigh in on Digital Marketing Success in 2019

Reading Time: 6 minutes Digital marketing will continue to be a watchword for businesses in 2019 and beyond. Though trends evolve over time, one thing is certain: it’s essential for every business... Read More

5 PPC Predictions to Watch in 2019 Vizion Interactive

5 PPC Predictions to Watch in 2019

Reading Time: 4 minutes 2019 is quickly approaching, and with it will come innovative ways to market brands to consumers on the web. The way that we consume and create pay-per-click advertising... Read More