With over 10 years of experience, Jenny uses data and insights to help her clients plan and execute paid search, online display advertising and social media marketing programs. She’s a contributor to publications such as Search Engine Land. Her experience spans retail, packaged goods, financial services and entertainment industries. She is proud to have worked on and lead programs for Dollar General, Blue Cross Blue Shield, Lockton, Dave & Buster’s, Universal Pictures and many more.
Jenny Mallory Recent Posts
Retargeting: How B2B Display Advertising Can Work For You
Reading Time: 3 minutes You’ve heard about display advertising through Google Display Network, social media, and other platforms. Display advertising provides a tempting set of benefits for eCommerce sites, including broader reach,... Read More
Google Display Network Ads: Tips For Success
Reading Time: 4 minutes Introduced in 2003 as the first Google Ads product beyond AdWords, the Google Display Network (GDN) was developed to allow Google and Ads clients to capitalize on user... Read More
How to Handle Paid Media in the Midst of COVID-19
Reading Time: 4 minutes If you take a look around the global landscape, the effects of COVID-19 are everywhere. The virus has changed the way we live our daily lives, affecting how... Read More
What Matters and What’s Next in Paid Search
Reading Time: 5 minutes Features are constantly changing in paid search. At times keeping up with the changes may feel a bit overwhelming. It is quite easy to get wrapped up in... Read More
Google’s Responsive Display Ads – If You Aren’t Testing RDA, You Should!
Reading Time: 4 minutes As digital marketers we are faced with many new and exciting media optimization opportunities regularly. The landscape of digital marketing changes frequently and there is a good amount... Read More
5 Successful B2B AdWords Best Practices
Reading Time: 3 minutes B2B owners view AdWords suspiciously. Done incorrectly, AdWords is just like any other advertising venue, an easy place to lose money. Most businesses don’t use AdWords effectively. They... Read More
Key Tests That Will Help Optimize Your PPC Strategies
Reading Time: 3 minutes Pay-per-click (PPC) advertising is one of the most popular forms of digital marketing on the web. It enables marketers to buy the attention of target users instead of... Read More
Top 10 Reasons Why Your Ads Are Not Showing in Google
Reading Time: 3 minutes The campaign creation is done. You’ve completed all the steps, including keywords and advertising text. You’ve configured your pay-per-click account, activated your campaign, and sat back to enjoy... Read More
Your Facebook Ads Are Working – Here Is How To Prove It
Reading Time: 3 minutes Defining success for a Facebook ad campaign requires a greater understanding of metrics than other types of campaigns. Focusing on conversions, clicks, and impressions reveals only part of... Read More
Strategies for Using Remarketing Lists for Search Ads (RLSA)
Reading Time: 3 minutes Google released Remarketing Lists for Search Ads (RLSA) in June of 2013, along with subsequent updates. While Search professionals agree RLSAs are viable tools, developing a strategy for... Read More
The Latest in Programmatic Media Buying
Reading Time: 3 minutes The term “programmatic” is becoming as widely used as gluten, and this buzzword is as easily misunderstood. It is being applied to numerous industries that are fearful the... Read More