October 2019 Archives

What’s Your PPC ROI?

Pay-per-click (PPC) advertising can provide a substantial return on investment (ROI) if you devote the time and effort to crafting detailed and impactful text ads and calculating your success over time. PPC... Read More

A Guide to Google Heatmaps

You have likely spent countless hours creating your brand’s marketing strategy, including heavy investment into top-tier web design for a beautifully presented and responsive website, but do you know how visitors to... Read More

PLA Marketing Do’s and Don’ts

If your company sells products to consumers, advertising those products is a fantastic way to drive sales and increase awareness of your brand. Product listing advertisement (PLA) pertains to the listed ads... Read More