Signs That Your PPC Campaigns Need an Audit
Reading Time: 2 minutes As we near the end of the year, most marketers are taking a cursory look at their paid search campaigns and deciding whether they can sustain or must... Read More
2012
SES Chicago 2012 Day 2 Recap
Reading Time: 2 minutes It was another informative day here at SES Chicago! Below are some highlights from tracks that I attended today. Building A Massive Customer Base Through Content Driven SEO... Read More
Using Google Analytics Multi-Channel Attribution Tracking
Reading Time: < 1 minute This week on Search Engine Watch you may have seen my column on How to Prove the Value of SEO in 10 minutes. I dove into the... Read More
Capitalizing on Search Trends, Gangnam Style
Reading Time: 3 minutes The trick is to spot hot trends early and generate your content with a fun spin before it jumps the shark. Getting your content out early is also... Read More
How to Use LinkedIn as a Tool for Marketing and SEO Purposes
Reading Time: 2 minutes LinkedIn can be a great tool for professionals to promote their businesses. What a lot of professionals don’t know is how effective it can be for both marketing... Read More
What is a Backlink and Why Should I Care? Part 1
Reading Time: 2 minutes When you are just starting out in SEO, terms like SERP, rankings and anchor text (and the list goes on) may sound like a new language. So today,... Read More
How to Publish Articles in 2012
Reading Time: 4 minutes So many changes have come from Google lately that our heads are spinning. Panda and Penguin have slapped us around and have yet to tire. They are still... Read More
10 Ways to Provide High Quality Search Content
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Top 5 Marketing Tips to Adopt From the 2012 Olympics
Reading Time: 3 minutes As the London 2012 Olympic Games draw near, we are starting to see glimpses of the athletes, the competing sports and finally more on London than just The... Read More
The Secret of StumbleUpon
Reading Time: 3 minutes There are many social media sites designed to share content with their community. StumbleUpon does this by displaying content according to user preferences. By sharing links you can... Read More
Help, I’ve Been Penguinized!
Reading Time: 2 minutes So you have been Penguinized, hopefully no worse than you were Pandalized. What was this update from Google all about and how can you counter so that you... Read More
Delicious – A Delectable Strategy
Reading Time: 2 minutes The purpose of Delicious is to save links, unlike other social media sites with are designed to share links. This essential function of Delicious can be utilized for... Read More
How to Use Facebook’s Timeline for Your Business
Reading Time: 4 minutes Facebook seems to change its platform more often than not. Every time a major change takes place users react with either love or hate. Posts flood Facebook’s walls... Read More
Super Bowl 2012 Not Only Fuels Social Media Marketing, But Sports a Social Media Command Center
Reading Time: 4 minutes It won’t be just the New England Patriots and the New York Giants that attract viewers to the 46th Super Bowl on February 5th. The American public just... Read More