January 2008 Archives

Things to Avoid with Google AdWords

Duplicate keywords competing in multiple ad groups or the same ad group Uncompetitive bids causing low ad placement Terms that have had low impressions or clicks still active in the account Terms... Read More

Digg: A Victim of Social Promotion?

Last week Digg changed the way its algorithm promotes stories to the Digg home page. The changes were implemented to prevent users from colluding to promote each others’ links. Essentially, Digg wants... Read More

Canonical issues: the details matter

Most people are aware that they’d like their website to be accessible regardless of whether a visitor types in the WWW prefix or not, but they usually don’t think to check whether... Read More