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SES Chicago 2012 Day 2 Recap
Reading Time: 2 minutes Reading Time: 2 minutes It was another informative day here at SES Chicago! Below are some highlights from tracks that I attended today. Building A Massive Customer Base... Read More
What is a Backlink and Why Should I Care? Part 1
Reading Time: 2 minutes Reading Time: 2 minutes When you are just starting out in SEO, terms like SERP, rankings and anchor text (and the list goes on) may sound like a... Read More
How to Use LinkedIn as a Tool for Marketing and SEO Purposes
Reading Time: 2 minutes Reading Time: 2 minutes LinkedIn can be a great tool for professionals to promote their businesses. What a lot of professionals don’t know is how effective it can... Read More
Capitalizing on Search Trends, Gangnam Style
Reading Time: 3 minutes Reading Time: 3 minutes This week, I have definitely seen fewer references, clips and new parody videos about the K-pop hit "Gangnam Style" by South Korean artist Psy.... Read More
Using Google Analytics Multi-Channel Attribution Tracking
Reading Time: < 1 minute Reading Time: < 1 minute This week on Search Engine Watch you may have seen my column on How to Prove the Value of SEO in 10... Read More
Guest Blogging – It’s (Still!) Highly Relevant
Reading Time: 5 minutes Reading Time: 5 minutes *This post has been updated to reflect the most current trends in the blogging industry. Guest blogging is a well-established practice that has been... Read More
Signs That Your PPC Campaigns Need an Audit
Reading Time: 2 minutes Reading Time: 2 minutes As we near the end of the year, most marketers are taking a cursory look at their paid search campaigns and deciding whether they... Read More
My 2013 List of Demands for Google
Reading Time: 3 minutes Reading Time: 3 minutes The other day I sat thinking about all of the great SEO tools that have come about in the last few years. These online... Read More
How to Provide Google Analytics Access
Reading Time: 2 minutes Reading Time: 2 minutes If you are a site owner or manage your company’s website, inevitably, you will have to grant access to your site’s analytics. I find... Read More
Useful Link Building Tips for 2013
Reading Time: 6 minutes Reading Time: 6 minutes The year 2012 was filled with countless SEO changes. Many welcomed it; but it seems even more dreaded it. So what changed in 2012... Read More
Is Your Digital Marketing Getting The Love It Deserves?
Reading Time: 4 minutes Reading Time: 4 minutes It’s now the month of love. While most of you are making floral delivery plans, securing dinner reservations, picking up chocolates, cards and more... Read More
Guaranteed SEO Services – Search Engine Optimization at its “Best?”
Reading Time: 3 minutes Reading Time: 3 minutes Recently I received an email from a client asking me if we can offer the same guarantees that are included in an email they... Read More
Top Keyword Selection Formula for Organic Search
Reading Time: 7 minutes Reading Time: 7 minutes Rankings, Rankings, Rankings… Many SEO companies brag and boast about the rankings they have achieved for their clients. It’s all over their testimonials page... Read More
Don’t Photo Bomb Your Own Content Marketing
Reading Time: 3 minutes Reading Time: 3 minutes Online marketing today primarily consists of two heavy-weights that go hand-in-hand: content marketing and social media marketing. Brands use content marketing as a primary... Read More
Fine Tune Link Building Efforts With PPC Data
Reading Time: 2 minutes Reading Time: 2 minutes Whether you’re in the process of building links or getting a campaign ramped up, chances are you could stand to take some time to... Read More
How to Grant Access to Google Search Console (formerly Webmaster Tools)
Reading Time: 2 minutes Reading Time: 2 minutes In my previous post, I discussed how to grant access to Google Analytics to your SEO, agency or another 3rd party. Google Search Console... Read More
How to Publish Articles in 2012
Reading Time: 4 minutes Reading Time: 4 minutes So many changes have come from Google lately that our heads are spinning. Panda and Penguin have slapped us around and have yet to... Read More
The Penguinization of our Society
Reading Time: 2 minutes Reading Time: 2 minutes Google recently released the Penguin 2.0 algorithmic update on May 22nd. This was meant to be a continuation of their anti-webspam effort of the... Read More
Social Bookmarking For Business
Reading Time: 3 minutes Reading Time: 3 minutes Over the last several years social bookmarking has proven to be a great tool to help market businesses and increase website traffic. The concept... Read More