Yahoo Makes On-Page Optimization a Little More Interesting

By Stefan Weise

Yahoo just made on-page optimization a little more interesting - or at least they gave us a new attribute to tinker with and test out for a while.

Search Engine Land broke the story earlier today that Yahoo will start to recognize a new attribute that allows you to tell Yahoo to ignore certain sections of a page. In other words, “Hello, ignorant search engine - THIS is the MAIN content of the page.” That has the ability to be really useful.

In the past, if you wanted to clear out the noise on a page liberal uses of javascript was the way to go. This new method introduced by Yahoo could potentially get rid of the limitations of this method while achieving the same results for your pages.

Sure it could be a maintenance nightmare, but at least yahoo stepped out and led the pack on this one.


Published May, 2nd 2007 at 6:00 am in The Vizion Search Engine Optimization Blog, Search Engine Marketing / PPC, Interactive Marketing. Follow responses to this entry via the RSS 2.0 feed.


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