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	<title>Vizion Interactive&#187; PPC Login</title>
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	<link>http://www.vizioninteractive.com</link>
	<description>Search Engine Optimization Company</description>
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		<title>Paid Search: Code Red</title>
		<link>http://www.vizioninteractive.com/paid-search-code-red/</link>
		<comments>http://www.vizioninteractive.com/paid-search-code-red/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 15:25:20 +0000</pubDate>
		<dc:creator>John Carruthers</dc:creator>
				<category><![CDATA[Search Engine Marketing / PPC]]></category>
		<category><![CDATA[PPC Login]]></category>

		<guid isPermaLink="false">http://www.vizioninteractive.com/?p=2440</guid>
		<description><![CDATA[<p>If your paid search manager suddenly fell off the face of the Earth could you pick up where they left off easily without having to contact anyone for logins?</p>]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-2439" title="alarm" src="http://www.vizioninteractive.com/wp-content/uploads/2009/12/alarm.jpg" alt="alarm" width="286" height="235" />If your paid search manager  suddenly fell off the face of the Earth could you pick up where they left off  easily without having to contact anyone for logins?</p>
<p>Steps to make sure you can answer this  question with yes.</p>
<p>Create a  master login that has administrator access that will allow you to log into each  account.</p>
<p>Make sure  you can remove the login access of the current person managing the accounts,  just in case your paid search manager fell of the Earth on bad terms.</p>
<p>Have your  paid search manager create a master list of links and logins for all current  accounts across all engines or directories.</p>
<p>Have the  updated list sent to you on a regular basis and save it in a safe place that  cannot be easily accessed.</p>
<p>Make sure  you are familiar with logging into each engine or directory and the navigation  of how to change passwords. Just in case you need to change them in a hurry.</p>
<p>Have your  paid search manager send you copies of any updated custom reports and a quick  update of reasoning behind recent changes applied. This will allow you to have a  seamless transition to a new person in the eyes of the clients.</p>
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