Email Reputation Monitoring
As in traditional business, reputation is everything in email marketing. If your company does not have good marketing habits, it will affect your email deliverability. Your company needs to maintain a good reputation with no major offenses on your record with the ISPs. Issues that affect your email deliverability could be anything from high mailing frequency and high bounce rates to poor email infrastructure and bad IP addresses.
Vizion Interactive offers a reputation monitoring solution that aggregates more than 60 different data elements from email receivers to compile a composite reputation score. Our reputation monitor looks at information like complaint rate data, volume of emails sent, filtering rates, unknown user rates, security practices, identity stability, blacklist counts, and unsubscribe functionality. Understanding your email reputation is essential to improving your email delivery rates and overall return on investment.
Contact Vizion Interactive today to learn more about reputation monitoring and to get your reputation score.