2008Jan28

Things to Avoid with Google AdWords

Duplicate keywords competing in multiple ad groups or the same ad group
Uncompetitive bids causing low ad placement
Terms that have had low impressions or clicks still active in the account
Terms that have been made inactive by Google for too low of a bid
Terms that have had cumulative spends but no “conversions” or “leads”
Ad text that is inconsistent, non compelling or lacking a strong call to action statement
Lack of negative keywords to eliminate unwanted traffic
Poor account structure that limits proper budgeting or has a negative effect on the over quality score