2008Jan28
Things to Avoid with Google AdWords
- Duplicate keywords competing in multiple ad groups or the same ad group
- Uncompetitive bids causing low ad placement
- Terms that have had low impressions or clicks still active in the account
- Terms that have been made inactive by Google for too low of a bid
- Terms that have had cumulative spends but no “conversions” or “leads”
- Ad text that is inconsistent, non compelling or lacking a strong call to action statement
- Lack of negative keywords to eliminate unwanted traffic
- Poor account structure that limits proper budgeting or has a negative effect on the over quality score
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