Pay-Per-Click Search Engine Marketing Specialist
Vizion Interactive is a rapidly growing Interactive marketing agency in the Dallas area. Vizion Interactive’s clients include many well-known brands, including InterCall, Lennox, and Palm Harbor Homes.
Position Description:
We are actively seeking a full-time Pay-Per-Click Search Engine Marketing Specialist who is a self-motivated, entrepreneurial, outgoing individual with a minimum of 2 years of direct working experience in pay-per-click campaign management. Core job responsibilities include:
- Conduct keyword research and selection for pay-per-click campaigns.
- Create and maintain project plans to update clients on status of campaigns.
- Proactively make strategic campaign recommendations to clients.
- Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns.
- Compose and test ad copy to produce optimal click-through rates.
- Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.
- Generate and deliver performance reports to clients on an ongoing basis.
- Manage day-to-day client relationships through face-to-face meetings, frequent conference calls, and presentations.
- Manage client budgets to ensure proper allocation in accordance with campaign contract terms and project goals.
- Exceed client expectations and performance goals on a daily basis.
- Stay current with new tools as they come to market.
- Collaborate with Search Engine Optimization team to ensure smooth translation of learnings from PPC to SEO.
- Collaborate with Design team on landing page design needs for client projects.
Required Experience:
- A minimum of 2 years experience managing pay-per-click campaigns.
- Bachelors degree with interest or emphasis in communications, marketing, advertising, computer science, or related field.
- Must have excellent attention to detail and the ability to effectively multi-task in a deadline driven environment.
- Experience with keyword research, keyword research tools, and keyword selection.
- Excellent verbal, written, and presentation skills.
- Advanced knowledge of Excel.
- Advanced knowledge of web analytics programs including WebTrends, Index Tools, Omniture, Hitbox, ClickTracks and Google Analytics.
- Excellent organizational skills and an ability to manage multiple simultaneous projects.
- Experience managing shopping comparison engines is a plus.
- Industry experience in online retail, financial services, or hospitality is a plus.
If you meet all of the qualifications for this position and are looking for a high profile position with plenty of room for growth and leadership, this is the position for you. We offer a competitive salary, medical, dental, vision, life, and a great working environment. To apply, please send your resume and a letter about yourself (hobbies and whatever else you think helps to tell us a little bit about who you are) to jobs@vizioninteractive.com.
Published Sep, 17th 2007 at 9:17 am in Careers.