Objective: Interstate Batteries needed help understanding what their site lacked with regard to SEO best practices. They wanted an analysis of SEO segments including technical factors (indexing/crawling), on-page factors, design, local search, social, and link equity.
Results: The updated site was launched in early June 2014. Shortly after implementation, the site’s visibility increased considerably. For example, the total number of Top 20 keywords ranking in Google grew from 4,502 to 7,359, an increase of 61%.