Lennox International
Lennox International is a leading manufacturer of heating and air conditioning systems. Lennox offers a full suite of residential and commercial HVAC and air filtration systems as well as a complete line of premium hearth products.
Objective
Despite being a nationally recognized company, Lennox wanted to increase traffic to their website in order to take full advantage of the fastest growing commercial medium.
Solution
Vizion Interactive delivered expert search engine optimization consultation and recommendations for each page of the Lennox.com website. Consultation included competitive landscape analysis, keyword research, and content analysis. Recommendations included optimized copy modifications, internal linking, META tags, and other external linking methods.
Results
Lennox.com experienced a 31% increase in organic search traffic for February through May of 2007 as compared to the same period in 2006. Lennox’s eight most important keyword phrases for this campaign, though previously not found within the top 30 organic search results, now rank between #2 to #14 on Google.
With the assistance of Vizion Interactive, LennoxHearthProducts.com saw a 118% increase and LennoxCommercial saw a 146% increase in organic search traffic during the same recorded periods!
Published Jul, 6th 2007 at 5:36 pm in Case Studies.