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Facebook and Twitter Marketing

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Both Facebook and Twitter provide a real time source of market research as well as platforms where you can engage directly with your target audience. Your digital marketing plan may be missing a valuable component if you’re not successfully engaging your audience here.

60% of Facebook fans and 79% of Twitter followers are more likely to recommend a brand after becoming a fan or follower. And an impressive 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow. — Chadwick Martin Bailey and iModerate Research Technologies

Vizion offers strategic consulting, auditing and outsourcing packages to help your brand gain ground or expand its presence in the social media space.

Facebook Marketing

Why is Facebook marketing so important to your business? Interaction. It’s a place to have an authentic, meaningful online experience with your community. Your audience is not there for broadcasting or sales. Two-way, engaged conversations are key.

Facebook marketing has 3 ultimate challenges:

  1. Getting people to join your community
  2. Getting them to engage within your community
  3. Getting them to share outside of your community

While it is challenging enough to get people to like and join your Facebook community, it’s even more challenging to get them to start engaging and sharing your conversations with their network. Vizion Interactive will work with you to ensure you have compelling content and media that will spark conversations. We’ll also work to identify the top influencers within your community and find ways to encourage them to become ambassadors who spread your brand messages to their networks both on and beyond Facebook.

Collectively, these efforts will grow your community, increase conversations, create more brand exposure and can bring in leads and sales. Remember, these efforts take time to build up and produce results. Your Facebook business page has to be constantly maintained in order for your campaign to achieve true success. It’s also important to keep up with Facebook’s ever-changing platform, tools and terms of service. Our social media marketing team keeps up with all of these details for you, so you don’t have to.

Vizion Interactive Facebook Marketing Strategies Include:

  • Personalizing your online community
  • Posting content that is relevant, responsive and helps spark engagement
  • Cultivating two-way conversations to grow and strengthen relationships
  • Implementing easy calls-to-action such as “watch this” or “share this” to help spread important messages, threading in polls to share and more
  • Rewarding loyal community members
  • Monitoring and measuring results
  • Knowing when to mix in offers or share promotional content

Vizion Interactive realizes the importance of social search. This is search based on social signals, such as likes, comments, sharing and engagement. Facebook continuously collects this data. That’s how they know what their users want. The search engines recognize these social signals and integrates into the search engine result pages (SERPs). Vizion Interactive is skilled at analyzing this same data to identify what your community wants and will change Facebook marketing efforts accordingly.

Vizion Interactive can also customize your Facebook business page. Our social media team will help tell your story through Facebook’s Timeline platform, design the best picture for your cover art, customize you application tabs and create the perfect offerings to offer your community.

Twitter Marketing

Just like with Facebook, Twitter should be used to grow relationships and build trust. However, Twitter’s platform is very different than Facebook’s. With Twitter, you are limited to 140 characters or less because it is a micro-blogging site. But there is still continuous conversations going on with Twitter marketing, through tweets, retweets, mentions, replies, lists, favorites and more.

A key benefit for B2B and B2C Twitter marketing strategies is customer engagement. Twitter is a great platform for crowdsourcing new product or service ideas, gaining feedback on current offerings and identifying what it is your customers really seek from you.

While Twitter does not change its terms of service or platform usage near as often as Facebook, it does change. Vizion Interactive keeps up with these changes for you as well, such as the new ability to expand media and view immediately without being forced off-page and favor tweets you like the most. Twitter is a great platform for letting you see a need and provide an answer.

Twitter marketing is also scalable. It allows for small local businesses to tweet daily lunch specials, weekly coupons and announce new drink flavors. It also allows national companies to announce new products and services and access to back door invites while gaining feedback from their community. The key is community advocacy, from the bottom up.

Vizion Interactive can customize your Twitter background to communicate your brand and share all of your contact points. We believe there is a story to tell here too.

Along with Facebook marketing and Twitter marketing, we also have social media packages for video marketing, blog marketing, social media audits and we offer social media marketing training. Contact us today for full details.