PPC Marketing

Paid search (PPC) marketing can be both a companion to the natural search efforts of your website, or a stand-alone channel to reach visitors online.

Vizion believes that the union of both natural and paid search is the only way to truly make the most of your online presence, and we understand the different performance standards associated with each method of marketing.

Vizion’s PPC methodology is a solid blend of reporting, analysis and testing. We stay current with industry trends and features, and ensure that ongoing management of your campaigns provides you security from PPC pitfalls like click fraud. We also perform comprehensive integration with your analytics platform, to ensure that goals are tracked, PPC traffic is tracked, and that all of your PPC channels are uniquely identified for analysis.

Build

A solid foundation of keyword research, logical ad grouping, market-savvy ad copy writing and bidding strategy will help your PPC efforts start on the right foot. If you have existing PPC campaigns, Vizion can perform a complete audit to get your accounts aligned with our industry-leading best practices.

Report

As transparency is one of our core values, we believe in practical, user-friendly reporting. We provide weekly and monthly data summaries, including access to reporting in our iMarketing Manager reporting tool. You’ll be able to track your history and monitor your success.

Analyze

It’s not enough to report the numbers. You need to know what those numbers mean, and what actions to take to make those numbers meet your goal. Vizion can bridge the gap between the technical and the practical, and ensure that your PPC efforts are goal driven and successful.

Refine & Test

Progress toward meeting and exceeding your goals is an evolutionary process. By testing new ideas, focusing on what meets your goals and being honest about what doesn’t, Vizion will help “dial in” your PPC campaign to be the most efficient it can be.

Vizion is also versatile in our PPC management. We are experienced and certified in the major platforms like Google AdWords, Yahoo!  Search Marketing and Microsoft Bing adCenter. We also have experience in specialized markets, like the B2B-oriented search of Businees.com, or the social media network of Facebook paid advertising. We’ll develop your strategy to meet your budget and your goals.

Maximize your online marketing success. Contact Vizion today to get started on a quality paid search campaign.