Interactive TV Advertising Optimization

The promise of Interactive television has existed for many years. The reality of Interactive television is upon us and has the promise for much more opportunity in the years to come.

Vizion Interactive was one of  the first fifty (50) beta testers of Google TV.  Google TV brings the opportunity to bid for placement, much like you might with Google Adwords. Due to the fact that the viewers are on a digital channel, each view can be measured so that you pay only for those who have watched at least 0:02 of your commercial. The reporting is near real-time, so that you can see how many people have viewed the commercial and which of your creatives is working best on your selected television networks. Reports include the ability to see what percentage of people are watching your commercial through to the end, versus those who tune-out much earlier. With this information, it’s possible for Vizion Interactive to manage your campaigns to ensure that the best creative for each network is running on a more regular basis. We call it Optimization of Television campaigns.

There has been no secret of the desire for television advertisers to move away from the up-front market, in which you project how much you will spend to advertise on a particular program. With Google TV and others in the Interactive television advertising market, you now bid how much you are willing to spend to reach 1,000 viewers, and you only pay for those viewers that you actually reach. It’s supply and demand, as it really should be.

More recently, other partnerships have been formed and Vizion Interactive is regularly monitoring the landscape to seek opportunities for our clients.

To learn more about Interactive television advertising and see how Vizion Interactive can put this to work for you, contact us today!