Comments on: Google AdWords Display URL Policy Reaches Local PPC Advertisers http://www.vizioninteractive.com/google-adwords-display-url-policy-reaches-local-ppc-advertisers/ Search Engine Optimization Company Thu, 25 Feb 2010 19:49:18 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Marketing Foo for Thursday April 10th 2008 http://www.vizioninteractive.com/google-adwords-display-url-policy-reaches-local-ppc-advertisers/comment-page-1/#comment-327 Marketing Foo for Thursday April 10th 2008 Thu, 10 Apr 2008 20:22:54 +0000 http://www.vizioninteractive.com/google-adwords-display-url-policy-reaches-local-ppc-advertisers/#comment-327 [...] Google AdWords has recently made a change to their Google AdWords policy starting April 1st, 2008. They say that your display ad URL must match the landing page URL “without exception”. Turns out that now it’s a week later and they say that they don’t enforce this policy? Here are two posts about the issue. [...] [...] Google AdWords has recently made a change to their Google AdWords policy starting April 1st, 2008. They say that your display ad URL must match the landing page URL “without exception”. Turns out that now it’s a week later and they say that they don’t enforce this policy? Here are two posts about the issue. [...]

]]> By: Bill Hartzer http://www.vizioninteractive.com/google-adwords-display-url-policy-reaches-local-ppc-advertisers/comment-page-1/#comment-309 Bill Hartzer Fri, 04 Apr 2008 19:28:57 +0000 http://www.vizioninteractive.com/google-adwords-display-url-policy-reaches-local-ppc-advertisers/#comment-309 Connie, generally the real purpose behind this is to make sure that when someone clicks on a web address that is displayed on Google that you go to the site that you think you're going to. This does not have to be a "mega catch 22", whereas someone who is managing your PPC campaign (the one you outsource it to) should make sure that the visitors go to your website, and not to some other website. Connie, generally the real purpose behind this is to make sure that when someone clicks on a web address that is displayed on Google that you go to the site that you think you’re going to.

This does not have to be a “mega catch 22″, whereas someone who is managing your PPC campaign (the one you outsource it to) should make sure that the visitors go to your website, and not to some other website.

]]> By: Connie http://www.vizioninteractive.com/google-adwords-display-url-policy-reaches-local-ppc-advertisers/comment-page-1/#comment-308 Connie Fri, 04 Apr 2008 19:06:23 +0000 http://www.vizioninteractive.com/google-adwords-display-url-policy-reaches-local-ppc-advertisers/#comment-308 I wonder what their real purpose behind this is. In the mtg business we have to use ppc but we are so busy we don't have time to stay on top of all this techie stuff so we hire it out. this is a mega catch 22. I wonder what their real purpose behind this is. In the mtg business we have to use ppc but we are so busy we don’t have time to stay on top of all this techie stuff so we hire it out. this is a mega catch 22.

]]> By: Bill Hartzer http://www.vizioninteractive.com/google-adwords-display-url-policy-reaches-local-ppc-advertisers/comment-page-1/#comment-303 Bill Hartzer Thu, 03 Apr 2008 21:01:27 +0000 http://www.vizioninteractive.com/google-adwords-display-url-policy-reaches-local-ppc-advertisers/#comment-303 So, Gary, what you're saying is that if my website has a unique tracking requirement, I am able to display a URL that's different than the landing page URL even though the Google AdWords policy says that the display URL must match the landing page URL, "without exception"? So, Gary, what you’re saying is that if my website has a unique tracking requirement, I am able to display a URL that’s different than the landing page URL even though the Google AdWords policy says that the display URL must match the landing page URL, “without exception”?

]]> By: Gary Arndts http://www.vizioninteractive.com/google-adwords-display-url-policy-reaches-local-ppc-advertisers/comment-page-1/#comment-302 Gary Arndts Thu, 03 Apr 2008 20:07:37 +0000 http://www.vizioninteractive.com/google-adwords-display-url-policy-reaches-local-ppc-advertisers/#comment-302 As a ReachLocal Marketing Partner, I have checked this out with ReachLocal and this new Google policy will not affect the display URL of advertisers. Google makes an exception when the display URL is different because of tracking requirements. As a ReachLocal Marketing Partner, I have checked this out with ReachLocal and this new Google policy will not affect the display URL of advertisers. Google makes an exception when the display URL is different because of tracking requirements.

]]> By: Elizabeth http://www.vizioninteractive.com/google-adwords-display-url-policy-reaches-local-ppc-advertisers/comment-page-1/#comment-301 Elizabeth Thu, 03 Apr 2008 17:14:37 +0000 http://www.vizioninteractive.com/google-adwords-display-url-policy-reaches-local-ppc-advertisers/#comment-301 Very well explained, this brings to light further issues with the new policy which can be very problematic. Very well explained, this brings to light further issues with the new policy which can be very problematic.

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