Social Media Monitoring Services

Social media monitoring services, brand monitoring, and review monitoring can help head off potential brand disasters and stay ahead of the competition.

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Hear and Respond to Your Customers: Social Media Listening

A focus group here, a survey there. It used to be that if you wanted to know what your audience thought, you had to track them down and ask, and maybe even pay them for their opinions.

Social media changed things forever. Today, if somebody has a great or (eek!) bad experience with your brand, their opinion will be available for the world to see—probably within moments.

Social media monitoring (also known as social media listening) involves tracking the discussions held by your audience across social media channels. By doing so, you can better understand their interests and opinions about your company and brand. You can also identify “hot” topics in your industry that can be used to create content that attracts shares, likes and links.

The insights you collect help you take a proactive approach to online reputation management. They can also help you craft more relevant and effective SEO, PPC management, content marketing, and social media marketing strategies.

How? By providing immediate and on-target data you can use for persona development, and to tailor all of your promotional and informative content to speak to the audiences in your various target market segments.

Our team uses a variety of versatile and powerful tools for social media monitoring. We also bring years of experience to every project we take on. With our ear to the virtual ground, we’ll help you learn what to listen for, and what to do with the information you gather.

Can You Hear the People Tweet? (And Post, and Share, and Like, and Review…)

Social media listening is only part of the equation. If someone is sharing feedback—positive or negative—about your products or company, brand monitoring (and review monitoring, i.e. tracking customer reviews of your brand) gives you the chance to respond in a timely and relevant fashion. We can even help you collect and incorporate positive reviews into your website.

Social media monitoring also gives you a golden opportunity to listen in on what’s being said about the competition! We can monitor social chatter about competitor brands to help you take advantage of fleeting opportunities and stay one step ahead.

Your customers are speaking their minds and teaching you how to treat them. Are you listening?

Bend our ears, and we’ll help you harness the power of social media monitoring to keep track of what’s being said about your brand (and your competitors), respond to your customers more effectively, and build your brand with relevant, shareworthy content.

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