Is your social media status set to “savvy” or “stymied”? If it’s the latter, it might be time for a social media audit.
To connect with your audience and drive more traffic to your site, you need to do much more than publish to your blog and post links to it on Facebook and Twitter. Reviewing your social strategies can reveal hidden opportunities and identify choke points that are keeping followers from becoming readers and customers.
A social media audit makes this possible. With an entire social media universe available, including Pinterest, Instagram, LinkedIn, and many others, you need to understand which channels offer the best chances to connect with your customers and generate a return on your investment.