Charting a successful course through the treacherous seas of the Internet requires an intrepid spirit and more than a little persistence. And to avoid foundering on the rocks of failure, you also need research and analysis of your target market and their interactions with your website.
A well designed website analytics configuration lets you see how users experience and interact with your site and its content. Analytics provide user metrics such as total time spent on site, pages viewed per visit, first time vs. repeat visitors, and demographics. Other metrics measure incoming traffic sources, keyword referrals (when provided), where users land, and their points of exit.
All this data will give you insight on user behavior, website performance, and can identify potential obstacles to conversion.