Onlineshoes.com
Established in 1996, Onlineshoes.com is the nation's first online shoe retailer. With a history that began decades ago in a family-owned corner shoe store, the company is committed to delivering exceptional value and service. Onlineshoes.com offers the latest high quality footwear for men, women and kids with over 24,000 shoe and apparel choices from over 200 name brands, as well as a wide selection of bags and accessories.
Objective
Onlineshoes.com had enjoyed success in the online retailing Industry (ranked #134 in Internet Retailers Top 500 Internet Retailer list in 2009), but prior to Vizion Interactive, had not participated in a holistic approach to search engine optimization. Onlineshoes.com made organic search engine optimization a priority and set aggressive goals and measurements to see that SEO delivered.
Solution
Vizion Interactive provided consultation and guidance on keyword research, content, site structure, competitive analysis, social media efforts, URL rewriting, meta recommendations, and other tactics to help Onlineshoes.com realize growth in organic search engine traffic and online sales.
Results
- The % of site sales coming from Natural Search reached the highest % seen since this metric has been tracked
- Google had highest # of indexed pages since November 2008
- Natural Search traffic from the top engines was the highest it has been (in August 2009) since December 2008 with some great month over month trends:
- June over May traffic was up 5%
- July over June traffic was up 9%,
- August over July traffic was up 14%.
- Gross Demand from Natural Search was the highest of any month year to date in August 2009.
- Gross Demand from Natural Search experienced a positive year over year growth while other site revenue was trending down, so natural search was growing in-spite of all other channels combined being down.
- Gross Demand from Google, Bing, Yahoo & AOL were all up in September with overall natural search Gross Demand up 20% over last month & up 11% over last year.
400 E Royal Ln