Cookies by Design
Cookies by Design provides a wide variety of unique and customized gourmet cookie arrangements. Besides their presence as a leading online source for cookie gifts, Cookies by Design also has over 180 franchise locations across the United States to meet their customer’s needs.
Objective
While holding high search engine rankings across a variety of core terms, Cookies by Design sought to expand their visibility for additional competitive terms important for revenue potential as well as organic search optimization for franchise locations.
Solution
Vizion Interactive provided a meticulous consultation on several site pages. The site as a whole was analyzed for internal linking structure practices as well as how accessible site content was to crawling search engines. Vizion’s expert analysis and contributions included link-building, keyword research, competitive analysis, Title and Meta creation, content revisions and additions, and many site structure improvements to include revising JavaScript navigation to CSS/text navigation. Additional tactics used to gain further visibility and product reach were through the utilization of social and local review sites.
Results
In just six months time, Cookies by Design has experienced ranking breakthroughs for many top keywords into the first page of Google. Three of these top terms have a large amount of competition online as there are between two and 137 million other pages displayed for their specific search queries. The corresponding traffic increase within this sample set was 8%, 35% and 51%. Bringing many competitive keyword terms to the first page of search engine results has provided for 100% increases in relation to referrals and revenue for many of these keyword terms. Besides site-wide organic search growth, SEO on location pages has allowed for many location specific terms to experience double and triple-digit percentage referral increases in the last half year. Additional initiatives into social media and local review sites have provided an overall revenue increase of 27% from referring sites and over 100% in the properties directly utilized. Achievements made within the realm of organic search have also led to Vizion Interactive retaining the opportunity to lead paid search marketing efforts as well.
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