Pay-Per-Click Search Engine Marketing Specialist

Vizion Interactive is a rapidly growing Interactive marketing agency in the Dallas area. Vizion Interactive’s clients include many well-known brands, including InterCall, Lennox, and Palm Harbor Homes.

Position Description:

We are actively seeking a full-time Pay-Per-Click Search Engine Marketing Specialist who is a self-motivated, entrepreneurial, outgoing individual with a minimum of 2 years of direct working experience in pay-per-click campaign management. Core job responsibilities include:

• Conduct keyword research and selection for pay-per-click campaigns.
• Create and maintain project plans to update clients on status of campaigns.
• Proactively make strategic campaign recommendations to clients.
• Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns.
• Compose and test ad copy to produce optimal click-through rates.
• Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.
• Generate and deliver performance reports to clients on an ongoing basis.
• Manage day-to-day client relationships through face-to-face meetings, frequent conference calls, and presentations.
• Manage client budgets to ensure proper allocation in accordance with campaign contract terms and project goals.
• Exceed client expectations and performance goals on a daily basis.
• Stay current with new tools as they come to market.
• Collaborate with Search Engine Optimization team to ensure smooth translation of learnings from PPC to SEO.
• Collaborate with Design team on landing page design needs for client projects.

Required Experience:

• A minimum of 2 years experience managing pay-per-click campaigns.
• Bachelors degree with interest or emphasis in communications, marketing, advertising, computer science, or related field.
• Must have excellent attention to detail and the ability to effectively multi-task in a deadline driven environment.
• Experience with keyword research, keyword research tools, and keyword selection.
• Excellent verbal, written, and presentation skills.
• Advanced knowledge of Excel.
• Advanced knowledge of web analytics programs including WebTrends, Index Tools, Omniture, Hitbox, ClickTracks and Google Analytics.
• Excellent organizational skills and an ability to manage multiple simultaneous projects.
• Experience managing shopping comparison engines is a plus.
• Industry experience in online retail, financial services, or hospitality is a plus.

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