Blog Category for: Search Engine Marketing / PPC

2008Apr9Advertisers Granted Exception to Google Adwords Display URL Policy by Bill Hartzer: Last week I talked about the new Google AdWords Display URL policy in a blog post titled, "Google AdWords Display URL Policy Reaches Local ...; Posted in: Search Engine Marketing / PPC, The Vizion Blog1 Comment »
2008Apr2Google AdWords Display URL Policy Reaches Local PPC Advertisers by Bill Hartzer: UPDATE - We have received word that ReachLocal is not affected by the new policy Beginning April 1, 2008, Google has officially changed their display ...; Posted in: Search Engine Marketing / PPC, The Vizion Blog6 Comments »
2008Feb193 Questions You Must Ask Yourself About Your PPC by Brandy Eddings: No matter if your campaigns spend $500 or $500,000 a month these three questions could save you from wasting your money and almost immediately increase ...; Posted in: Search Engine Marketing / PPC, The Vizion Blog3 Comments »
2008Feb8SEO Request for Proposal RFP by Mark Jackson: In my push towards helping to create some Standards, demystify search engine optimization and help more and more people get search engine optimization into their ...; Posted in: Search Engine Marketing / PPC, The Vizion Blog9 Comments »
2008Jan28Things to Avoid with Google AdWords by Brandy Eddings: Duplicate keywords competing in multiple ad groups or the same ad group Uncompetitive bids causing low ad placement Terms that have had low impressions or clicks still ...; Posted in: Search Engine Marketing / PPC, The Vizion BlogNo Comments »
2007May2Yahoo Makes On-Page Optimization a Little More Interesting by Mark Jackson: Yahoo just made on-page optimization a little more interesting - or at least they gave us a new attribute to tinker with and test out ...; Posted in: Interactive Marketing, Search Engine Marketing / PPC, The Vizion BlogNo Comments »
2006Oct18Party Like It’s 1999? by Mark Jackson: I was just reading an article on WSJ (subscription required) about the VC funds going towards web-based companies whose business model is selling advertising ...; Posted in: Search Engine Marketing / PPC, Search Engine Optimization, The Vizion BlogNo Comments »
2006Jul9Radical Shift in Television Ad Buying Coming by Mark Jackson: Television media buying moves closer to the online media buying model, according to this article posted on AdAge. This is going to cause a radical ...; Posted in: Search Engine Marketing / PPC, The Vizion BlogNo Comments »
2006May23Google Announces Click-To-Play Video Ads by Mark Jackson: Well, the future of Interactive marketing is here... Google has launched the ability for advertisers to bid on a CPC (cost per click) or CPM (cost ...; Posted in: Search Engine Marketing / PPC, The Vizion BlogNo Comments »
2006May18AOL Does Something Smart Towards Providing Quality Marketing Opportunities by Mark Jackson: As someone who worked for AOL Time Warner soon after the marriage of the two, I am glad to see them making some smart decisions. ...; Posted in: Search Engine Marketing / PPC, Search Engine Optimization, The Vizion BlogNo Comments »