Vizion’s Internet Marketing Link Roundup [9/26/14]

Latest Vizion Posts

5 Things Every Link Builder Needs In Their Toolbox

http://www.vizioninteractive.com/blog/5-things-every-link-builder-needs-toolbox/

Link Building

Broken Link Building Bible: The New Testament

http://moz.com/blog/broken-link-building-bible-new-testament

If you don’t recall, the “Old Testament” version was written just over a year ago. In this new revised version Russ Jones takes broken link building to another level. This update covers some more advanced techniques and even goes over some “Ethical Guidelines”. If you’ve been a fan of broken link building or ever wanted to learn more about it, this is a must read.

SEO

How did Google Discover the Private Blog Networks?

http://www.thesempost.com/google-discover-private-blog-networks/

When someone says they have the perfect way to “game” the system using networks, more often than not Google smacks down the efforts. How do they discover each one that appears? This isn’t an advocacy for that type of link building, but this does shed some light on how Google views sites at more than just an “on-page” level. It’s about patterns.

Pigeon SEO Update 2 Months Later: Google Flipped The Bird at Local Search

http://www.aimclearblog.com/2014/09/22/pigeon-seo-update-2-months-later-google-flipped-bird-local-search/

Aimclear took some time to compile a lot of great resources regarding Google’s latest rollout, Pigeon. A lot of people are in favor of it, but some still don’t understand it just yet. Regardless of your opinion, there are a lot of great reads on this page.

Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

http://searchenginewatch.com/article/2371778/Recover-From-Panda-Follow-These-5-Steps-to-Avoid-Future-Panda-Hits

Great tips on removing your site from “Panda hell” or the potential chance you may be penalized. This includes analytical review to find site areas that may be prone to future Panda impact.

Google Targets Sites Using Private Blog Networks With Manual Action Ranking Penalties

http://searchengineland.com/google-targets-sites-using-private-blog-networks-manual-action-ranking-penalties-204000

Kind of surprised that this rollout didn’t happen years back. It shouldn’t be too hard for Google to spot this, but nonetheless it is good that they are continuing to clean the search results and getting rid of those using spammy SEO practices.

Five Big Ideas About SEO That Every CEO Needs to Know

http://www.searchenginejournal.com/five-big-ideas-seo-every-ceo-needs-know/115610/

A CEO must engage in SEO, not with the expectation that is going to solve all of a company’s growth and revenue problems, but with the willingness to implement its strategies. CEO’s must realize that search engine optimization takes time, is constantly changing and it costs money. Here are five big ideas about SEO that every CEO needs to know.

10 Tips to Help You Choose the Right Images for your Website

http://www.websitemagazine.com/content/blogs/posts/archive/2014/09/18/10-tips-to-choose-the-right-images-for-your-website.aspx#sthash.2soFB5Pw.dpuf

When it comes to selecting images for your website, it’s vital to use the best images to engage your audience. Since visuals are one of the most important factors of your website, you need to make sure you are choosing or creating the right ones. Here is a list of 10 tips to help you select images and target your audience to create a website that people will love.

Content Marketing

Marketers! How many of these 7 important skills do you possess? [infographic]

http://www.marketingpilgrim.com/2014/09/internet-marketing-important-skills.html

What does the future of digital marketing hold? It looks like a whole lot more of what is important in digital marketing right now, including: social media skills, analytical application skills, and technical skills.

A Content Strategy Template You Can Build On

http://moz.com/blog/content-strategy-template

Want to know how you should outline your content strategy? Look no further than this great piece covering everything from personas and competitive analysis considerations to what you need to think about surrounding on-site and off-site content.

Email Marketing

How To Design A Shopping Cart Abandonment Email Campaign

http://marketingland.com/design-shopping-cart-abandonment-email-campaign-96054

Shopping cart abandonment campaigns are extremely effective and quite simple to set up. According to SaleCycle, more than half of cart retrieval emails are opened, and over a third of cart retrieval emails result in purchases. Here are 5 tips to designing a shopping cart abandonment email campaign.

Social  

7 Key Strategies to Generate More Leads from Social Media
http://www.searchenginepeople.com/blog/925-social-media-leads-strategies.html#ixzz3ERXXzDWk

Social media can serve as a hub for quality leads. However, businesses don’t often take advantage of the power of social media in generating vital leads and spend a lot on other channels of digital marketing. Here are 7 strategies to generate more leads from social media.