Vizion’s Internet Marketing Link Roundup [9/19/14]

The Latest Vizion Posts

Google Sitelinks Search Box: What it Means for You

http://www.vizioninteractive.com/blog/google-sitelinks-search-box-means/

30 Free SEO Tools to Improve Website Performance

http://www.vizioninteractive.com/blog/30-free-seo-tools-improve-website-performance/

Branding

5 Key Points To A Great Looking, Converting Home Page

http://www.searchenginepeople.com/blog/125-web-design-conversions.html – ixzz3DnKyHBjm

So you’re thinking about re-designing your homepage? You want it to look clean and of course function properly, but most importantly you need it to convert users. Here are 5 key details to contemplate when re-designing a sharp looking home page.

4 Things Search Marketers Can Do to Ensure a Happy Holiday

http://searchenginewatch.com/article/2367717/4-Things-Search-Marketers-Can-Do-to-Ensure-a-Happy-Holiday

Successful holiday programs are all about the customer. You have to cater to the person on the other end of the search engine and the shoppers you are hoping to attract. Here are 4 things marketers can do to ensure a happily holiday season.

Content Marketing

20 Ways to Make Your Content More Shareable

http://www.searchenginejournal.com/20-ways-make-content-shareable/114975/

A great post that includes several tips to help you create better shared content. From researching what users want to read to crafting your message in a personal but authoritative manner, these are great tips for the modern content marketer.

Mobile

In two years, mobile video viewers have increased 400 percent

http://www.marketingpilgrim.com/2014/09/in-two-years-mobile-video-viewers-have-increased-400-percent.html

Mobile Video is hot and getting hotter. Video should be in your content strategy but also in your advertising strategy. Get to it!

10 Best Practices for Mobile Optimized Websites

http://www.searchenginejournal.com/10-best-practices-mobile-optimized-websites/115636/

Smartphone users worldwide continue to rise. With that being said it’s critical that you have a functional mobile optimized website. It’s a misconception that you should create a mobile version of your existing website. Rather you should create a website customized to your mobile user’s behavior.

SEO

Outdated SEO Concepts People Still Think are Reality

http://moz.com/blog/seo-concepts-people-still-think-are-reality

In this post Kate reviews a great list of SEO advice that are a little misunderstood. In addition to that she also gives some alternate solutions and provides some pretty good resources to go along with each point. Ultimately, her last point is the best one listed, education. More often than not we can get tunnel vision when working on projects and forget to look up, and see if anything has changed or if there’s a better solution.

6 Ways to Use Internal Links (The Next Key SEO Tactic?)

http://www.searchenginepeople.com/blog/925-internal-link.html

Proper internal linking can increase organic search performance, reduce bounce rate, increase conversion rate, and ultimately increase conversions. Here are six ways to use internal links on your website for maximum SEO impact.

Analytics

Combining Screaming Frog Data with URL Profiler Data

http://urlprofiler.com/blog/screaming-frog/

You know what’s better than one good SEO tool? Two that work together. Check out this post for some amazing tips and a quick tutorial on combining the use of Screaming Frog & URL profiler to get some awesome data. The catch is that you’ll have to pay for a subscription to URL profiler, but I think it’s well worth it. Especially if you’ve already purchased a license for Screaming Frog.

Less Than 10 Links to Site? Google Still Gives Site Manual Penalty

https://www.billhartzer.com/pages/less-10-links-site-google-still-gives-site-manual-penalty/

When Google release Penguin it seemed like they were only targeting large-scale sites with a lot of links. Small or new sites with hardly any links seemed to be in the clear. Or so they thought. As Bill Hartzer notes, he came across a site with a very small amount of links that received manual action against it.

Be Careful Of Switching To HTTPS To Improve Google Rankings: The Buffer Story

http://searchengineland.com/google-makes-penalty-mistakes-buffer-story-203591

When Google announced that a server switch could benefit search result visibility, many were quick to jump on this trend. This post is an update on one of those companies, Buffer, who made the switch but with a temporarily painful result. Be careful webmasters.