Vizion’s Internet Marketing Link Roundup [9/12/14]

The latest Vizion posts:

10 Basic SEO Tips for Local Business Success – http://www.vizioninteractive.com/blog/10-basic-seo-tips-local-business-success/

Branding

Shh…If You Listen Closely, You’ll Know What Your Customers Want You to Write

http://www.searchenginejournal.com/shh-listen-closely-youll-know-customers-want-write/114877/

Learning what your audience wants to hear requires listening to them. Listening will help you write about the topics that will engage readers, build trust, and convert them to customers. This article is designed to help you learn how to effectively listen to your audience so you can plan the creation of powerful content made for their needs

Content Marketing

WordPress vs. Drupal: How to Choose a CMS for Your Business

http://www.searchenginejournal.com/wordpress-vs-drupal-choose-cms-business/114426/

Thinking of migrating to a new content management system? Trying to decide between WordPress or Drupal? Consider and prioritize each of your website’s potential needs or requirements and read on to determine which CMS is best for you.

Introduction to Keyword Mapping for Content Managers

http://www.seocopywriting.com/content-marketing/tips-and-strategy/introduction-keyword-mapping-content-managers/

This is good solid information for anyone getting into mapping keywords to specific pages and creating content around those words and pages. If you haven’t done this yet I would encourage you to read this and learn from it. Knowing what content to create for what pages targeting specific words and phrases is vital to ensuring your site and content are targeted to your audience.

Marketing

4 Profitable Promotions To Attract Holiday Shoppers

http://marketingland.com/4-profitable-promotions-for-holiday-shoppers-98569

The holidays are right around the corner and it’s a very competitive time of the year for retailers but it’s also a golden opportunity to drive sales and acquire new customers. Here a 4 profitable promotions to attract holiday shoppers.

Email Marketing

4 Profitable Promotions To Attract Holiday Are You Messing Up Your Email Newsletter? How To Avoid Common Pitfalls

http://marketingland.com/youre-messing-email-newsletter-heres-best-practices-96933

Are you messing up your email newsletter? Keep your readers attention by creating your emails at a personal level and make your readers feel involved. In general, offer a quick, benefit-driven, and timely newsletter message to ensure they get opened month after month. Here is a list of common pitfalls to avoid.

SEO

Tracking SEO Metrics in Google Analytics

http://www.koozai.com/tv/analytics/tracking-seo-metrics-google-analytics/

Need to get more into tracking basic SEO metrics in Google Anatlyics? This video nails it. It doesn’t matter if you’re experienced or new there’s always something you can learn from revisiting the basics. Tracking the right information and data can really help sell the value that is being brought to a client website. So if you’re looking for something new to learn or just need a refresh give this video a view.

When it comes to URLs, does size matter?

http://www.seerinteractive.com/blog/when-it-comes-to-urls-does-size-matter

This is a short and simple article that focuses on a simple question. Does URL size matter? The answer is yes, but I’ll leave it to you to go read why. What it all comes down to is memorability. But is that more for the search engines or for the users? Go read it and find out.