Vizion’s Internet Marketing Link Roundup [8/29/14]

The latest Vizion posts:

Authorship, Authority and Trust, OH MY! – http://www.vizioninteractive.com/blog/authorship-authority-and-trust-oh-my/ 

Vizion around the web:

5 Ad Types That Need To Go Away – http://www.isoosi.com/blog/5-ad-types-need-go-away.html

Branding

The Growing Importance of Online Reviews
http://www.searchenginepeople.com/blog/125-online-reviews.html
The Growing Importance of Online Reviews: Approximately 90 percent of respondents reported using online reviews to determine whether or not a business is a good one. Furthermore, a whopping 39 percent of respondents reported using online reviews to determine the quality of a business.

How You Can Draw People Into Your Content And Get Them To Engage
http://www.searchenginepeople.com/blog/125-read-comment-content.html
When it comes to content market, the rule of thumb you should always keep in mind is write with personality. Sharing interesting posts on regular basis and starting a debate online will only engage more readers. Learn how you can draw people into your content and get them to engage.

SEO

Video SEO in a Post-Rich Snippet World
http://moz.com/blog/video-seo-post-rich-snippets
Video SEO in a post-rich snippet world affects video marketing strategies. For any popular search topic where you’re trying to cement your brand as a key player, you should be using YouTube as part of your marketing mix. Additionally, for competitive queries, you should be considering YouTube as a way to optimize secondary pages which can take up additional spots alongside pages from your own website in the SERPs.

Optimizing Your Landing Page: An Interview with Oli Gardner of Unbounce
http://www.searchenginejournal.com/optimizing-landing-page-interview-oli-gardner-unbounce/114255/
Learn some key takeaways to optimizing landing pages which 98% of marketers don’t implement. Most people send campaign traffic to their home page or a product page when in fact campaign n traffic should be sent to a dedicated landing page that matches exactly what your campaign is talking about.

Negative SEO: Should You Be Worried? If Attacked, What Should You Do?
http://moz.com/blog/preparing-for-negative-seo – As this great post points out, not everyone has to worry about negative SEO, in fact, little do. However, it doesn’t hurt to do routine audits of your backlink profile. It was also good point to be made in that not every run of site link or suspicious link is negative SEO. Many times this could be a meaningless site. Negative SEO should be treated much like your health. If something looks weird or doesn’t feel right, you should probably get it checked out.

Want To Hire An Insanely Great SEO? Do These 7 Things First!
http://searchengineland.com/want-hire-insanely-great-seo-7-things-first-201390
Great tips in this piece based on hiring a great SEO. Whether you run HR or don’t necessarily want to surround yourself with “Search Schlubs” these are tips you want to take note of. Ultimately, there are many ways you weed out the applying crowd to gain a better understanding of the applicants experience and expertise.

25 Great Free SEO Tools for On-Page Optimization
http://www.searchenginejournal.com/25-great-free-seo-tools-page-optimization/113820/
In SEO nothing beats the tools, ok, I guess the strategic thinker behind them does. Anyway, tools make any SEO’s job much easier as it allow you to crunch a lot of site data from an on-page/off-page standpoint extremely fast. This gives the SEO more time to analyze, provide insight and execute. There are a few tools we didn’t see on here such as OpenSiteExplorer, MajesticSEO and SEMrush. Then, on the other hand, there are a few tools we just learned about!

Analytics

The Penguin 3.0 Rollout Will Bring Tears to Your Eyes
http://searchenginewatch.com/article/2361556/The-Penguin-3.0-Rollout-Will-Bring-Tears-to-Your-Eyes
As if the last few Penguin updates weren’t scary enough, chances are that Penguin 3.0 will really shake it up in the SERPs. For those who have done there due diligence to clean up spammy or less than favorable links, you might luckily be taking rankings of those who didn’t heed the previous guidelines, “warnings” of Google.