Vizion’s Internet Marketing Link Roundup [10/03/14]

Latest Vizion Posts

The New Google Panda Is Here

http://www.vizioninteractive.com/blog/new-google-panda/

SEO

Google – On How They Know When to Slow or Stop Crawling Your Web Site
http://searchengineland.com/google-know-slow-stop-crawling-web-site-204674
Here is some nice insight on Google’s crawling of your site. Remember, if you are providing a slow experience or 5XX errors, Google will slow or stop crawling your site.
One of the more important factors with SEO is to ensure the search engine crawlers can access your web pages. If they can’t access your web pages, then you will have a hard time getting your pages indexed and ranked in the search results. There are two very important crawl signals that will prevent crawlers from crawling your site or crawling it infrequently.

Google Considers Adding Disavow Tool Confirmation
http://www.thesempost.com/google-considers-adding-disavow-tool-confirmation/
Good news for those submitting disavow files, Google is considering adding a function that will notify webmasters when their disavow file has been processed. Hopefully they’ll go through with it, and I’m slightly surprised they didn’t include it when they first released the tool.

Got a Boring Company Blog? Here’s How to Fix It
http://searchenginewatch.com/article/2372579/Got-a-Boring-Company-Blog-Heres-How-to-Fix-It
If your company blog is boring, it’s time to make some changes; otherwise it’s just a resource and money pit. Updating the look and feel of your blog will not only establish your credibility within your niche, but it will also help increase conversion rates and play a huge role in SEO.

Pinterest SEO: 7 Tips From A Pinterest Engineer [#SMX]
http://searchengineland.com/6-simple-tips-optimizing-pinterest-search-pinterest-engineer-smx-204935
At SMX one of Pinterest’s software managers gave some tips on enhancing your profile and usage on Pinterest. The tips are pretty simple, so there’s no reason to not give them a read and then go implement them.

How User Intent Will Forever Inform Successful Keyword Strategies
http://searchengineland.com/user-intent-will-improve-keyword-strategy-forever-204354
Disregard chasing the latest algorithm updates and instead start listening to your audience. Writing content for user intent wins every time. You will always outperform your competitors if your content strategy is optimized for the real people behind the queries, and that means understanding the user intent. Here are a few ways to educate yourself about the user intent behind your keywords.

Decrease Your Website’s Bounce Rate Today
http://www.searchenginepeople.com/blog/sep-23-decrease-websites-bounce-rate-today.html
Does your website contain high bounce rates? It’s normal for blog posts, landing pages and even retail sites to have high bounce rates, but what about your core content? The way to improve bounce rates is to improve the user experience and you can do that by creating content that users care about. Here are a few ideas on how you can reduce a websites bounce rate.

Want to DIY Your SEO? Here’s Your Reality Check
http://www.seocopywriting.com/content-marketing/tips-and-strategy/do/
We have all had situations in which a potential client wants to do SEO in-house, but ends up making a bigger mess and doesn’t want to take the time or resources to invest in creating a greater presence for their business. Next time you hear someone say they want to do it on their own, send them this.

Content Marketing

The “Content-Driven” Sales Funnel
http://searchenginewatch.com/article/2373418/The-Content-Driven-Sales-Funnel
A great read with insight into how your content is suited to different personas in the conversion funnel. Great content gets shared, liked and linked to, but are you considering the actions your readers might want to take and how it could benefit your bottom line?

70% of B2B marketers are producing more content, but only 21% are able to track ROI
http://www.marketingpilgrim.com/2014/10/2015-b2b-marketing-report.html
A pretty interesting look into surveying participants and their content marketing efforts. While content marketing is important, it seems that many are doing content marketing just to do it as they are not tracking the success of their efforts.

Social Media

12 Free Social Media Tools
http://www.searchenginejournal.com/12-free-social-media-tools/116841/
What makes digital marketing easier? Tools! What makes it even better? When they are free! Check out these free social tools that will make your social insights better!