Vizion’s Internet Marketing Link Roundup [12/12/14]

SEO

Why a Mobile-Friendly Website Is Essential to a Successful SEO Strategy in 2015
http://searchenginewatch.com/sew/how-to/2385938/why-a-mobile-friendly-website-is-essential-to-a-successful-seo-strategy-in-2015

It has become increasingly obvious that Google is placing a great deal of importance on mobile usability. If your organization is still resistant about having a mobile friendly website but you still want to perform well in Google, then now is the time to create a mobile friendly website. This article provides 3 reasons why your organization needs to have a mobile presence in 2015.

2015 Planning: What Does Your SEO Strategy Look Like Next Year?
http://searchenginewatch.com/sew/how-to/2384639/2015-planning-what-does-your-seo-strategy-look-like-next-year

What does your SEO strategy look like in 2015? You should be looking back on the year and determine your success and failures and start predicting game changers for next year. As you begin planning, keep these seven topics in mind and let them help guide your online marketing strategy for next year.

How to Avoid the Unrealistic Expections SEOs Often Create – Whiteboard Friday
http://moz.com/blog/avoid-unrealistic-seo-expectations-whiteboard-friday

This is a biggie for new digital marketers and old alike. Expectations in SEO have not caught up with today’s average timeline of success.

How To Make Every Single Page On Your Website Evergreen
http://searchengineland.com/make-every-single-page-website-evergreen-207916

Creating fresh content for your whole site continually can be an arduous process. Learn how to make your site content evergreen to make recency a little less glaring.

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Social Media

Zuckerberg Dislikes The Idea Of A Facebook “Dislike” Button
http://marketingland.com/zuckerberg-dislikes-110958

Do you think a dislike button would help weed out bad marketers and spammers or you think it would be a steroid for naysayers?

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Link Building

To Create Useful Links, Think Like A User, Not A Content Producer
http://searchengineland.com/start-thinking-user-less-producer-content-209896

To assist you in creating useful links, think like an end-user as opposed to a content producer. Today you see a lot of well written content that can go on for 2,500 words or more but yet, there is only one link included in the content piece. One tip to creating links is to think about where you’d want to see a link if you weren’t the creator of the content. Read on for more useful tips.

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Search Engine Updates

Bing: Content Quality Is A Primary Ranking Factor Make Up Of Authority, Utility & Presentation
http://searchengineland.com/bing-content-quality-primary-ranking-factor-made-authority-utility-presentation-210518

Does your organization have a difficult time performing well in Bing? Much like Google, Bing has announced that their primary ranking factor, is content quality. This article explains the various types of content that perform well in Bing.

Google: Those Penguin Fluctuations Are Our Ongoing Optimizations
https://www.seroundtable.com/google-penguin-ongoing-updates-19563.html

The talk of upcoming Penguin updates are swirling around but as stated by Google they are working towards continual Penguin related updates.