Vizion’s Internet Marketing Link Roundup [11/14/14]

Hey there! Another week and another round of links. Enjoy what we’ve found, there’s a variety of information present. If you’d like us to check out a certain post, make sure to let us know but @ mentioning vizionweb.

Latest Vizion Posts

Name that Stache!

http://www.vizioninteractive.com/blog/name-stache/ 

Name That Stache, Round Two!

http://www.vizioninteractive.com/blog/name-stache-round-two/

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Vizion Around The Web

3 HARO Requests You Should Avoid – by Joshua Titsworth

http://www.searchenginejournal.com/3-haro-requests-avoid/119518/

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SEO

 

What SEO Used to Be Versus What SEO Is Now

http://www.quicksprout.com/2014/11/07/what-seo-used-to-be-versus-what-seo-is-now/

What SEO used to be versus what SEO is now? The biggest tactic that has changed over the years is content marketing. Both companies and agencies surveyed indicated that content marketing has to be integrated with SEO in order to be competitive.

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Link Building

Old link building strategies revisited & revised: Part 2

http://www.verticalleap.co.uk/blog/old-link-building-strategies-part-2/

This is part two of a three part blog series on revisiting old link building techniques. This post takes a look at utilizing anchor text heavily in link building and a variety of other lower quality techniques that don’t really work well any more. In addition the author does offer some insight as to why these don’t work and possible other alternatives to “adapt” these techniques.

 

23 Data-Backed List Building Strategies From Top Experts (with case studies and experiments)

http://profitpursuits.com/list-building-strategies/

Great tips on how to how you can grow your marketing lists much larger. From tips on call to action placement, colors, popups to language used, you need to check this out!

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Content Marketing

 

How to understand the “Thin Content” update from October 25th, 2014

https://goralewicz.co/how-to-understand-thin-content-update-from-october-25th-2014/

If you weren’t aware, Google rolled out several updates or “refreshes” one after the other near the end of October. This post in particular covers thin content. Not sure if you got hit by it? This piece has a few tips you can use to diagnose what’s going on and how to fix it.

 

How to Master the 4Ps of Content Marketing in http://www.searchenginepeople.com/blog/master-4ps-content-marketing-2015-stat.html

Hopefully you are planning content marketing strategies for 2015. How will you align these strategies with your overall business objectives? How will you measure the performance of your campaigns? Here is a checklist on how you can measure the 4Ps of content marketing.

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Social

3 Lessons Social Advertisers Can Learn From Search Marketing

http://searchenginewatch.com/article/2380284/3-Lessons-Social-Advertisers-Can-Learn-From-Search-Marketing

This is an interesting article as many search marketers are wondering what they can take from social media to help be successful and now this article reversed it.

 

Study shows younger consumers are more influenced by social media

http://www.marketingpilgrim.com/2014/11/study-shows-younger-consumers-are-more-influenced-by-social-media.html

Yet another reason why Social has to be in your mix in 2015 digital marketing strategy. What other marketing verticals are in your focus next year?

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Local Listing

Google Drops Local Carousel For Hotels, Restaurants & Other Local Listings

http://searchengineland.com/google-axes-carousel-new-local-3-pack-208710

…….And the local carousel goes away. We often wonder what is the next Google feature to die off. What do you think, should carousel have lived on or do you like the new display for restaurants, hotels, etc.?

 

Simple Tips To Set The Stage For Local SEO In 2015

http://searchengineland.com/2-simple-tips-set-stage-local-seo-2015-207275

I rarely come across a website that is optimized correctly for local search. Most companies are constantly thinking about how they can make their website rank instead of implementing strategies to make the website be the best in their niche. Here are some simple steps to set the stage for local SEO.

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Email Marketing

Why Reputation Matters In Email Marketing & How You Can Change Yours

http://marketingland.com/reputation-matters-email-marketing-107479

Running an email marketing program is easy. Running a successful email marketing program takes work. Do you know how many of your emails reach your customer’s inbox? You will probably be surprised just how many of your emails get delivered to your customers spam folder. Here are some tips on how you can improve your reputation to ensure successful email delivery.