Vizion’s Internet Marketing Link Roundup [10/31/14]

Latest Vizion Posts

 

Online Reputation Management: Monitoring Tools for Brands to Try

http://www.vizioninteractive.com/blog/online-reputation-management-monitoring-tools-brands-try/

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SEO

Fast SEO Competitive Analysis Part 2: Competing Content Comparison

http://searchenginewatch.com/article/2378742/Fast-SEO-Competitive-Analysis-Part-2-Competing-Content-Comparison

Anything you can do “fast” in Search Marketing is important to me. This piece includes several quick ways to gain an understanding of what content by keyword that Google prefers vs. what you have on your site currently.

 

Bing Sever Ties With Webmasters By Firing Duane Forrester

https://www.seroundtable.com/duane-forrester-bing-fired-19375.html

Probably the biggest news of the week. Duane is highly liked and well regarded in the Search community. Will he move to an agency or, gasp, Google?

 

Six Reasons To Fire Your SEO Agency

http://searchengineland.com/six-reasons-fire-seo-205494

A very insightful piece that should be read by all of those working with an SEO agency. Whew, we passed all six points.

 

I lost my job but not my perspective

http://www.theonlinemarketingguy.com/i-lost-my-job-but-not-my-perspective/

In this post Duane Forrester announces he lost his job at Bing. While it’s not the best news to get, Duane keeps it positive and links out to a pretty helpful post for others who may be in the same spot.

 

Beyond SEO – Inbound Marketing for 2015

http://www.websitemagazine.com/content/blogs/posts/archive/2014/10/28/beyond-seo-inbound-marketing-for-2015.aspx

Inbound marketing is a strong tactic if you expect a return on investment, want to gain more followers and obtain inbound links. Getting started can be as easing as creating an in-depth product guide or answering questions asked by your audience. Here is a simple guide to help you get started with inbound marketing.

 

Largest CTR Study Ever Finds Mobile Rankings Are 3 Times More Valuable 

http://www.searchenginejournal.com/largest-ctr-study-ever-finds-mobile-rankings-3-times-valuable/119217/ 

Are you still putting off developing and optimizing your mobile website? Here is a case study that finds mobile rankings are 3 times more valuable than desktop. This data is important for projecting potential marketing opportunities and forecasting returns.

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Social Media

Facebook drives more referral traffic, but who is number two?

http://www.marketingpilgrim.com/2014/10/facebook-drives-more-referral-traffic-but-who-is-number-two.html

Some surprising stats on Facebook referrals and number two may come as a surprise to many who throught Twitter would have filled that spot.

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Link Building

5 Ways To Obtain Penguin-Proofed Links

http://www.semrush.com/blog/publications/5-ways-to-obtain-penguin-proofed-links/

With Google’s Penguin around building links can be tricky to some and many site owners are now cautious to engage in it. That said here are some “above board” tips to look at to help keep your link building efforts in check

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Halloween

Spooky Google Doodles for Halloween 2014

http://searchenginewatch.com/article/2378969/Spooky-Google-Doodles-for-Halloween-2014

Come on, it’s Halloween! This is a really fun piece that recaps the last several years of Google’s Halloween doodles.

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Email Marketing

 

How We Doubled Email Signups in 30 Days: Our Strategies to Get More Email Subscribers

http://www.searchenginejournal.com/doubled-email-signups-30-days-strategies-get-email-subscribers/117633/

Are you looking to grow your email list and gain new subscribers? If you have great ?content to market why not make it easy for people to sign up for email updates, newsletters, product offers, etc. Here are some ideas on how to capture email addresses.

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Content Marketing  

3 Tricks to Provide Valuable Content Fast

http://rembrandtwrites.com/2014/10/valuable-content-fast/

When it comes to producing content for your company blog do you often get writers block? Instead of crafting valuable content do you find yourself creating content just for the sake of pushing a post live? Here are three simple ideas to provide valuable content fast.