Vizion’s Internet Marketing Link Roundup [10/24/14]

Latest Vizion Posts

Product Roadmap (Live Blogging From Bing Ads Next)

http://www.vizioninteractive.com/blog/product-roadmap-live-blogging-bing-ads-next/

 

Search as a Business (Live Blogging From Bing Ads Next)

http://www.vizioninteractive.com/blog/search-business/

 

Bing as a Platform (Live Blogging From Bing Ads Next)

http://www.vizioninteractive.com/blog/bing-as-a-platform/

 

How Bing fits into Microsoft’s strategy (Live Blogging From Bing Ads Next)

http://www.vizioninteractive.com/blog/bing-fits-microsofts-strategy-live-blogging-bing-ads-next/

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SEO

3 Musts for a modern SEO Strategy

http://www.semrush.com/blog/publications/3-musts-modern-seo-strategy/

A good quick read on some tips to help stay on top of present day SEO. Some of these may be simple, but it’s often the simplest things that get overlooked. Content, social media and analytics will always be relevant and vital to any successful online marketing campaign.

 

More than keywords: 7 concepts of advanced on-page SEO

http://moz.com/blog/7-advanced-seo-concepts

A great post that takes on-site work a step beyond keyword research. It isn’t just about adding keywords to a page, but about how they are used and where. If you’re having trouble figuring out what to do on a site, I’d give this a read and revisit those trouble pages.

 

What CMOs Need To Know About Google’s New Structured Snippets

http://marketingland.com/structured-snippets-need-know-101783 

Google is now rendering structured snippets in search results. If you have an e-commerce website you should be implementing data tables within your web pages so that Google has a better chance of understating the details of various products. Here are some tips to catch you up to speed on structured snippets.

 

How to Track The Impact of Your Website Redesign

http://www.searchenginejournal.com/track-impact-website-redesign/116305/

Regardless of your business type or size, optimizing your website to get better traffic is something all business owners should work on. In today’s modern age marketing world it’s not about if you’re going to redesign your website it’s about when you’ll implement a redesign. Here are some tips on how to measure the impact of website redesign.

 

Get Rid of Your Internal Linking Problem Once and For All

http://www.searchenginepeople.com/blog/925-howto-internal-linking.html

One very common SEO practice that seems to be ignored for many websites these days is internal linking. The benefits far outweigh the minimal effort required for implementation.

 

Penguin 3.0: A Proven Roadmap to Recovery 

http://searchenginewatch.com/article/2377198/Penguin-3.0-A-Proven-Roadmap-to-Recovery

Experiencing a Penguin penalty is quite painful. Experiencing the recovery can be quite wonderful though. This piece is chockfull of great advice on how to map your way back to Organic visibility success after a Penguin update beat down.

 

Would You Let Google Look Over Your Shoulder As You Work?

https://www.seroundtable.com/google-watching-webmasters-19334.html

A great question to consider, I often ask myself this question when developing SEO strategies. It is a great way to ethics check yourself to ensure that you are doing it the right way.

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Link Building

How I know which of your links are bad – link profile review tips

http://www.portent.com/blog/seo/know-links-bad-link-profile-review-tips.htm

Anytime I review a backlink profile, I look for everything listed here: Porn, pills, and poker are the three p’s you always check for but identifying bad links is much more than that. After a while you begin to see patterns emerging. For me, that’s the biggest indicator that something shady is going on when I start to see a pattern of links popping up.

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Content Marketing

7 Popular Content Marketing Myths You Need to Stop Following

http://www.searchenginejournal.com/7-popular-content-marketing-myths-need-stop-following/118020/

There are a lot of myths out there about the do’s and don’ts of content marketing which, if you follow them, they could be hurting your website traffic and even worse they could eventually get you penalized. Here are 7 content marketing myths you should avoid.

 

Finding Hidden Content Opportunities For Your Local Website 

http://searchengineland.com/finding-hidden-content-opportunities-local-website-205980

Great insight on performing content gap and competitive gap analysis to better understand the opportunities for content additions on your site.

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Branding

68 percent of consumers say coupons promote loyalty 

http://www.marketingpilgrim.com/2014/10/68-percent-of-consumers-say-coupons-promote-loyalty.html

Online marketers tend to obsess over reaching new users, but what do you do to gain consumer loyalty? This article explains that coupon offerings can greatly help to bring users back time and time again.