If you have not taken advantage of the fastest growing marketing method today, there is no better time than now. Social media marketing can seem overwhelming and even a bit abstract if you are unsure of where to start and what to do. But more and more statics are showing the explosive growth of social media marketing for businesses. This cannot be ignored and can indicate only one thing: It works.
The key is choosing which platforms support your goals and house your target audience – and keeping up with managing your campaigns correctly. From blogs to communities on Facebook and LinkedIn to video sharing on YouTube to micro-blogging on Twitter to photo sharing on Flickr to social reviews on sites like Yelp, the key is to only utilize and maintain what works for your business goals. It’s not about being everywhere. It’s about being where the conversations about your brand, products and/or services are taking place and engaging in those conversations yourself.
Social Media Marketing Growth Data for 2012
Social media marketing is the platform to use to generate leads through a soft sales approach. Gone are the days of a hard sales approach of an in-your-face advertisement hinged on a one-way marketing tactic. Those no longer work. Today’s consumers are numb to them and ignore them.
But with soft sales, it’s a two-way conversation that politely pulls your leads in as the learn to trust your authority. You speak from an educational approach, not a sales approach. That eventually earns trust and makes your audience want to seek out more from you. Think of it as being able to attract more with honey than with vinegar. We’ve all heard that saying right? At least the full version of it.
- HubSpot has put out data stating that customers with blogs gathered 68% more leads than customers without blogs.
- The same report showed B2C customers using Twitter generated two times more leads than customers without a Twitter account.
- InsideView created an infographic that we shared on our last blog post showing data that 61% of U.S. marketers use social media to increase their lead generation.
- The same report shows that 41% of B2B companies on Facebook report generating leads.
- IBM reported an amazing 400% increase in sales in the first quarter tied to a pilot program of social selling.
The success and tremendous explosion of social media marketing has become so undeniable that it would be hard to argue why any business should not engage in it.
Social Media Marketing Now Being Offered As Degrees and Certifications
Social media is growing at such a rapid rate that educators have seen a need to offer degrees and certifications. They are meeting this need as fast as they can and more universities and niche schools/training centers will be on board in the years to come. This speaks loudly of the true impact of social media marketing on today’s businesses and businesses of the future.
- Businesses are expected to spend $40.5 billion dollars on Internet marketing by the year 2014.
- 86% of B2B firms are using social media as part of their marketing strategy.
Universities like Rutgers, Rasmussen, UT Dallas and Benedictine University Online offer some type of degree or certification in social media marketing, Internet marketing, SEO, new media communications and the like. Internet marketing industry leaders such as Market Motive do as well. As a matter of fact, Market Motive faculty is the faculty leading the programs for Rutgers, Rasmussen and Benedictine University Online.
Affordable Social Media Marketing from Vizion Interactive
Again, knowing where to start, how to strategize, what goals to set, how to measure and maintain your efforts as well as what to expect as an ROI can be overwhelming. That’s where we come in. We have staffed experienced in social media marketing and we are currently offering 10% off any of our social media marketing packages:
All you have to do is visit the Vizion Interactive Facebook page, like it and then check out our Social Plus offer right under our cover photo. Contact us and the coupon is yours! Feel free to share this coupon with anyone you think may be interested. We look forward to working with you and helping your business to succeed.