So, I just watched The Hunger Games this weekend, and I have to say it was pretty good. My wife had read the books and convinced me to check out the movie. I’m glad she did, because I had a great time. And apparently I’m not alone in that sentiment, since it’s being reported that The Hunger Games had the third best opening weekend of all time. That’s pretty strong.
Thinking about the movie afterward, I do what I always do and start making connections to link building. I know, I know, I’m a sick puppy. So what correlations did I make? Let me tell you all about it.
Now for the two or three of you who did not see the movie, the premise is that a bunch of kids are dropped into a wilderness setting and have a battle royale. In the immortal words of Connor MacLeod, “There can be only one.” That’s right, a battle to the death, televised for the world’s amusement.
OK, I’m glossing over a lot of detail here, but the important bit is that the kids needed to get the attention of the viewing audience, who could give advantages to their favorite players. And getting the audience’s attention is a key element of good link building while obtaining the link is the advantage gained. You’ve got a great idea, you hit the bull’s-eye but no one is watching. What to do? Shoot the apple, that’s what.
The apple is the link bait, the thing that grabs the audience’s attention. And once you get their attention, you need to lead your audience to the pages you are targeting. This type of navigation is done best by internal linking. But don’t forget, your audience includes the search engines. You will need to post signs (keywords) that the search engines can follow like a road map to your content. Think of it as a virtual mockingjay call leading your audience through the hunger games that is the Internet.
So take a tip from a bow wielding heroine, shoot the apple, grab your audience’s attention and reap the rewards.