Search Engine Optimization Tip 35: Use the Google Wonder Wheel

This is Search Engine Optimization tip number 35 in our continuing series of Search Engine Optimization tips. All of these search engine optimization tips are meant to be specific in nature, they will not take that long to review, and are directly to the point. This search engine optimization tip has to do with finding using the Google Wonder wheel, a part of the search options Google announced (a while back)  to find out what Google thinks about your web site.

[youtube]http://www.youtube.com/watch?v=JQlq9fw5_9M[/youtube]

The Google Wonder wheel is a search option that you can use to find out what keyword phrases Google is currently associating with your web site. You can also use it to find related keyword phrases to a keyword phrase you’re targeting, but in this search engine optimization tip I’m going to look specifically at vizion.flywheelsites.com, and see the keyword phrases that Google thinks is related to that domain name. Here is how you use this search engine optimization technique:

1. To access the Google Wonder wheel, you will first need to perform a search at Google like this:

google-wonder-wheel-search-engine-optimization-1

2. Click on the “Show options…” link and you will see options displayed on the left side.

3. Click on the “Wonder Wheel” link on the left side.

google-wonder-wheel-search-engine-optimization-2

4. You will then see what is called the “Google Wonder wheel”, as displayed below:

google-wonder-wheel-search-engine-optimization-3

As you can see from this, there currently are two phrases being shown that are related to “vizion.flywheelsites.com”, which is “agency” and “search engine”. So, some of the keyword phrases that we would want to target for this web site might be “agency” and “search engine”. Or we could also target phrases that include the word “agency” and the word “search engine”. As a comparison, let’s take a look at the Google Wonder wheel for “Amazon.com”:

google-wonder-wheel-search-engine-optimization-4

I am kind of surprised that Google relates Amazon.com with Target and Walmart, because I first think “books” when I think of Amazon. But, as we can see, there are lots of other products being sold through Amazon, and most likely this is why these other online retailers are showing up in the Google Wonder wheel.

I personally like to use the Google Wonder wheel for a domain name search first just to make sure that there aren’t any keyword phrases being shown that we don’t want to show up there. If there’s a keyword phrase that shouldn’t be there, then that might indicate another problem, perhaps with the links to the web site. That would require further investigation.

Perhaps a better use of the Google Wonder wheel might be using the Google Wonder wheel for search engine optimization purposes like doing keyword research. For example, let’s look at which keyword phrases show up on the Google Wonder wheel for “search engine optimization”:

google-wonder-wheel-search-engine-optimization-5

In this case, you will see several keyword phrases, and what intrigues me the most is “search engine optimization pricing”, which might indicate that someone is looking for the price of search engine optimization services. If you are a search engine optimization firm, you might want to investigate that keyword phrase more, as it might be people searching for the prices, and it might be people looking to hire an SEO firm. By the way, search engine optimization tips are there, as well, and that’s certainly something that you’re reading right now, aren’t these SEO Tips great?

 

  • Very interesting, I have to admit I had not played with the Wonder Wheel much before I caught this video. Will definitely have to see if there are other resources that describe its uses.

  • I hadn't played around with the Wonder Wheel much until one of my students brought it up in class. Very cool tool and great idea for capitalizing on it. Thanks Bill!

  • Bill,

    Great post! I too have not used the wonder wheel much. Very interesting method of using it for purposes of reputation and keyword research!

    Cheers,

    Mike Stewart

    (fellow DFWSEM "corporate" member)

  • HI Bill,

    It's a great tip. Thanks for sharing. Seems that the Show Options only supports English language at the moment.

  • Are the wonder wheel results identical the "related" search results that show up on the regular SERPs? A FOLLOW-UP post showing how you incorporate the wheel into your SEO process would be great….