Search Engine Optimization Tip #3: Keywords on Your Web Page

Recently I decided to start compiling a series of search engine optimization tips. Each search engine optimization tip will be very specific, should not take a long time to fix (or to check to see if you are following the search engine optimization best practices), and will be rather “short and sweet” and directly to the point.

For this third search engine optimization tip, I thought I would talk about your keywords on your web page. That’s right, it all about your keywords. In the first search engine optimization tip, I talked about your web page’s Title Tag and how it’s important to make sure that your keywords are in your title tag. In the second search engine optimization tip, I talked about the meta description tag and how it is important to use your keywords in your meta description tag. Well, in this third search engine optimization tip let’s talk about the keywords on your web page.

The keywords or keyword phrase that you are targeting for the page needs to mentioned on the web page in the text. It sounds pretty obvious, but you would be surprised how common it is to only mention the keyword phrase once (or not at all) on a web page. This happens a lot of corporate web sites, where someone who is not an SEO writes the copy for the web page. Too often they are more concerned about “fluffy” and “pretty” copy that embellishes a product or service. And too often the actual keyword phrases or keyword is never mentioned–anywhere–on the web page.

In an ideal situation, before the web page’s copy is written, the keyword or keyword phrase is given to the copywriter. And the copywriter uses that keyword or keyword phrase several times on the page. Let’s take a look at an example.

On the Vizion Interactive home page, we mention the keyword phrase search engine optimization. In the screen capture below, you will see that I’ve highlighted the keyword phrase (using the Google Toolbar’s highlighting feature) to point out the keyword phrase.

Search Engine Optimization Vizion Interactive Take a look at the content of your web pages. Take a look at the keywords that you are using on your web pages, in the body copy, in the headings, and elsewhere on the web page. Make sure that the keyword phrase that is in your title tag and meta description tag is also mentioned on your web page.

  • But how can i know if my keywords have been mentioned too much times and might be considered as a spam?

  • That's a great question, Eric. You certainly don't want to mention the keyword phrase over and over again.

    It's kind of a fine line between having good copy on your page that human visitors will like and the number of times you "need to mention it" on the page "for the search engines".

    One way to get an idea of how many times you should mention the phrase is to look at the current search engine rankings for that phrase. I mean, search for the phrase in Google and take a look at the pages that are already ranking for that keyword phrase. Some will mention it more than others, and you can see how many times "is acceptable".

    If you want to go further with it, you could actually look at the pages that are ranking in the top 10 for the keyword phrase you're targeting and check each page's keyword density. You'll get a percentage for each one and then you will be able see "what's acceptable" when it comes to the length of the page and how many times the keyword phrase is mentioned on the page.

  • Kristen

    In our upcoming site relaunch, the theme is "show, don't tell" — the site has social networking components. As a result our pages have very little copy, to the point that I have concern that keywords are only included few times (1 or 2!). What would you say is an ideal number of total words to have on a page in order to optimize for SEO with a ~10% keyword density ratio? Thank you!

  • In my research, I have found that keyword repetition should not exceed 5 times per page, otherwise the crawlers will treat your site as spam.

  • Meta Tag Descriptions should include information on what aspect your website is unique from the other websites. It lets you have a short outline on what your website is all about. It’s realy useful information on keyword optimization.thanks for sharing.