Search Engine Optimization: Should You Optimize for the LeapFish Search Engine?

I have written about the LeapFish search engine earlier, as you might recall. I am a fan of LeapFish, not only because LeapFish is the fastest search engine, but because I believe LeapFish is one search engine that might really have a chance of making it to the big-time. Further affirming this, LeapFish continues to grow its user base.

leapfish-home-page

LeapFish anticipates that there will be more than 20 million searches in 2010 at their search engine. They have lately reported strong early adopter growth in 2009, and they have reached a 10,000 Alexa rank in one year.

So, if you are optimizing your web site for search engines, using the latest search engine optimization tips and search engine optimization best practices, should you optimize your web site for the LeapFish.com search engine? Let’s consider the facts, first:

— LeapFish reported that at its current growth rate and with its new partnerships, the search engine expects more than 20 million searches to be performed in 2010.

— In 2009, LeapFish made essential advancements and innovations to its growing search engine including; real time search, deeper search results, personal homepages, content sharing features and proprietary Twitter and Facebook applications, that have facilitated the growth of the search engine from an Alexa traffic ranking of 150,000 to 10,000 in less than one year.

So, should you pay attention to LeapFish and try to optimize your web site’s web pages for LeapFish.com? Not necessarily. Let’s take a look at the LeapFish.com search engine results pages (SERPS) for a keyword search for “search engine optimization”:

leapfish-seo-results1

LeapFish is what you would call a “meta” search engine. This search engine currently combines search results from Google, Yahoo!, Bing.com, and other sources, such as WikiPedia and even Google News, to deliver search their results. So, if you are already showing up in the top search results for a keyword on any of those search engines, you will most likely also show up in the search results on LeapFish.com for a keyword search.

While I would not spend a whole lot of search engine optimization man power on optimizing your web site for LeapFish specifically, it is important to keep in mind that you have to be aware of one factor. What’s that factor? You need to show up in the top search results on Yahoo!, Google, or Bing.com in order to show up on LeapFish. This is yet another reason to not only make sure that you show up on the first page of Bing.com, Yahoo!, or Google, but you should try to show up in the top 3 search results there.

  • As you say, you can't really SEO for LeapFish, and I think this is entirely true for all meta-search engines. After all, they are only aggregating, so if you optimise for Google, et al, then you'll appear in these as a matter of course …

  • Leapfish is only good for the convenience of showing whether your keywords conquered the top spot in the three search engines. Other than that, it all borrowed results.