Things to Avoid with Google AdWords

  • Duplicate keywords competing in multiple ad groups or the same ad group
  • Uncompetitive bids causing low ad placement
  • Terms that have had low impressions or clicks still active in the account
  • Terms that have been made inactive by Google for too low of a bid
  • Terms that have had cumulative spends but no “conversions” or “leads”
  • Ad text that is inconsistent, non compelling or lacking a strong call to action statement
  • Lack of negative keywords to eliminate unwanted traffic
  • Poor account structure that limits proper budgeting or has a negative effect on the over quality score
  • websites physiothera

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