Blog
Internal Linking Dos and Don’ts
Reading Time: 3 minutes In the world of SEO, there are a few basic strategies so crucial to improving a webpage’s search engine results page (SERP) ranking that nearly every domain on... Read More
Responding to Reviews: the Dos and Don’ts
Reading Time: 3 minutes Years ago, consumers relied primarily on word of mouth to relate important details about the businesses they frequented. In this digital age, however, it’s nearly impossible to interact... Read More
Link Building: What’s Really Changed in the Last Five Years?
Reading Time: 3 minutes When Google introduced the PageRank algorithm in 1998, it changed the search engine world as we know it. Instead of content alone, pages were now also ranked with... Read More
What Will Search Optimization Look Like in 2020?
Reading Time: 3 minutes Like any other discipline, Search Engine Optimization (SEO) evolves with time. As little as a decade ago, optimizing content for search was little more than stuffing content with... Read More
Moz OSE Updates You Should Know About
Reading Time: 3 minutes Moz is famous for providing a comprehensive suite of free or low-cost tools that help businesses improve their SEO. One of their most commonly utilized – and hotly... Read More
Why the H1 Tag Still Matters in SEO
Reading Time: 3 minutes SEO can be a fickle discipline. It is rarely consistent, and trends come and go as quickly as algorithms update. A consistent boon for SEO, however, has been... Read More
Pros and Cons of In-House SEO Teams
Reading Time: 3 minutes It’s a question that comes up at annual business budget meetings: should we hire an in-house SEO team or outsource our efforts to an agency? There is no... Read More
What Matters and What’s Next in Paid Search
Reading Time: 5 minutes Features are constantly changing in paid search. At times keeping up with the changes may feel a bit overwhelming. It is quite easy to get wrapped up in... Read More
Exclusive Video Interviews with Experts at Digital Summit Dallas 2019
Reading Time: 2 minutes That’s a wrap! Dallas Digital Summit 2019, located in Irving TX, was a blast, with informative sessions on the hot topics of SEO, Content Marketing, Email, Social Media... Read More
3 SEO Audit Tools You Should Know About
Reading Time: 3 minutes SEO audit tools work to keep your website as effective as possible for your users. Whether you run a website offering products to consumers or are a service... Read More
A Note of Thanks from Vizion President & CEO Mark Jackson
Reading Time: 3 minutes Fourteen years ago, I founded Vizion Interactive after having “an experience” bootstrapping a previous agency (for details on “the experience”, please schedule an appointment at your nearest tavern).... Read More
The Evolution of PPC Keyword Research Methods
Reading Time: 3 minutes Keyword research, like any other aspect of SEO, changes over time and in response to user intent and queries. Sometimes the changes are rapid; sometimes they evolve consistently.... Read More
Do You Know Your Marketing ROI?
Reading Time: 3 minutes One of the most important metrics for any marketing professional to track is return on investment (ROI). Modern digital marketing is incredibly complex and often expensive, and it’s... Read More
The Ins & Outs of Franchise Marketing
Reading Time: 3 minutes Modern digital marketing experts likely have a strong grasp of search engine optimization (SEO) for a small business or a company with a single establishment, but the rules... Read More
Google BERT Update Set to Re-Shape Google’s Understanding of Users
Reading Time: 3 minutes Last week Google made headlines by announcing that their Search platform had received its most important update in the past five years. “BERT” is named after Google’s Bidirectional... Read More
PLA Marketing Do’s and Don’ts
Reading Time: 3 minutes If your company sells products to consumers, advertising those products is a fantastic way to drive sales and increase awareness of your brand. Product listing advertisement (PLA) pertains... Read More
Content Marketing Conferences Left In 2019
Reading Time: 3 minutes When was the last time you attended a professional content marketing conference? 2019 might be more than halfway over, but there are still plenty of fantastic marketing conferences... Read More
What Is a Link Audit and Why Should You Do One?
Reading Time: 3 minutes In the earliest days of the search engine optimization (SEO) world, when companies first realized the importance of ranking well on search engine results pages (SERPs), Google was... Read More
How to Create an Effective Infographic
Reading Time: 3 minutes Content marketers always need to be searching for new ways to convey value to their target audiences and customers. This could mean offering valuable promotions or supplying an... Read More
What Is a SOW?
Reading Time: 3 minutes Project managers in all industries must keep tabs on various moving parts to ensure their deliverables come through complete and on time. One of a project manager’s responsibilities... Read More