The Vizion Search Engine Optimization Blog
- 2009Apr6Google Adds One Line Sitelinks to Search Results
I’m not sure if you have noticed, but Google has added expanded upon their Sitelinks feature to the search results. Several websites are reporting that this really happened over the weekend, but I actually noticed it last week. Here is what one line site links look like:
I’m crediting Barry Schwartz of SE Roundtable with coming up with the phrase “one way sitelinks”. What are they? If you look at the screen capture I show above, you will notice that there are four links right above the green URL in the search results. These are actually the first four Sitelinks that point to additional pages on a website. The one way Sitelinks are actually only the links that show up in the search results at Google. They appear to be taken from the normal Site links that a website has.- 2009Mar13Search Engine Optimization Tip 29: Target your Best Performing Keywords
This is search engine optimization tip number twenty nine in our continuing series of Search Engine Optimization tips. All our search engine optimization tips are meant to be specific in nature, will not take that long to review, and try to be directly to the point. This search engine optimization tip has to do with the choosing your most important keyword phrases.
Not following along with our SEO Tips? You might want to take a look at the recap of search engine optimization tips we have posted in the past few months. There are a lot more search engine optimization tips coming in the future. In fact, to keep up with these SEO tips you might want to subscribe to our SEO RSS Feed.In these last 28 search engine optimization tips, I have mentioned keywords several times. I’ve mentioned that you need to include those in your title tags, in your meta tags, and in your web copy. If those keywords don’t exist on your website, then you probably won’t have a good chance of ranking well in the search engines for those keywords. But how do [...]
- 2009Mar4Tough Times For PPC
The effects of the present recession are beginning to be felt in marketing budgets across the online space. Some clients are withdrawing from traditional, but less measurable, advertising methods to place their marketing dollars in online channels. Others have seen a general drawback and are reducing PPC and CPM budgets overall.
Despite the temptation to withdraw or reduce online budgets, the volume of searches performed is still showing strong growth. People are using search more than ever, putting your online campaigns front and center in your marketing mix.
So how do you keep your PPC efforts strong when the budget gets lean?Improve Quality, Not Quantity.
After all, you pay for each click, so doing your best to ensure that those paid clicks are the most qualified, appropriate visitor is the bottom line for sustainment of your PPC campaign.
Removing unwanted clicks from your monthly totals will help focus advertising dollars where they can make the most impact. There are several layers of change to help improve quality. Keyword selection should be the first stop. Where you are targeting users in the sales funnel can have a significant effect on keyword [...]
- 2009Feb26Search Engine Optimization Tip 28: The Canonical Tag
This is search engine optimization tip number twenty eight in our continuing series of Search Engine Optimization tips. All our search engine optimization tips are meant to be specific in nature, they will not take that long to review, and are directly to the point. This search engine optimization tip has to do with the new canonical tag that has recently been endorsed by Google, Yahoo!, and MSN, the three major search engines.
Not following along with our SEO Tips? You might want to take a look at the recap of search engine optimization tips we have posted in the past few months. There are a lot more search engine optimization tips coming in the future. In fact, to keep up with these SEO tips you might want to subscribe to our SEO RSS Feed.A while back you might recall that we talked about fixing duplicate content on your website and how duplicate content can have a direct impact on your website’s ability to rank well in the search engines. The new canonical tag is a new effort by the search engines to help us fix duplicate content on [...]
- 2009Feb19Search Engine Optimization Tip 27: Expand Your Best Website Content
This is search engine optimization tip number twenty seven in our continuing series of Search Engine Optimization tips. Remember that all our search engine optimization tips in this series are meant to be pretty specific in nature, they should not take that long to review, and are “short and sweet” and directly to the point. This SEO tip has to do with looking back at your website statistics and looking at your web site’s history to see which content is best. Just like a hot air balloon, you need to put more hot air into it. Take the best content (the warmest air you can find) and add it to expand your website content.
Not following along with our SEO Tips? You might want to take a look at the recap of search engine optimization tipsWe have posted in the past few months. There are a lot more search engine optimization tips coming in the future. In fact, to keep up with these SEO tips you might want to subscribe to our SEO RSS Feed.When it comes to adding more content on your web site, let’s remember that we do [...]
- 2009Feb18How To Know If You Need A Dedicated Server
Ask yourself these questions and the answers just might save you thousands per month on Server costs!
What type of hosting is available?Usually, web hosts offer these types of hosting packages:
Shared Hosting – You are hosted on a server with other websites, like people on a bus (depending on your host, you shouldn’t be too cramped!).
Reseller Hosting – You are hosted on a server with other websites, but you have the ability to resell your space or more easily manage your websites separately.
Dedicated Server – You have an entire server exclusively reserved for yourself, and you have the ability to resell your space or more easily manage your websites separately.How many visitors do I have?
If you have over 20 visitors per minute you may want to start looking for a Dedicated Server. The amount of load you are putting on your Shared Hosting account may be hurting other websites on that server. Some hosts have restrictions on the amount of load your website can put on a server before they shut you off. Don’t risk that unnecessary downtime and be proactive.
How many [...]
- 2009Jan30Search Engine Optimization Tip 26: Get Links from Someone You Trust
This is search engine optimization tip number twenty six in my continuing series of Search Engine Optimization tips. Remember that all of my search engine optimization tips are meant to be specific in nature, they should not take that long to review, and are “short and sweet” and directly to the point. This search engine optimization tip has to do with building links to your website, but focuses on getting links from the more “trusted” sites out there.
Not following along with my Search Engine Optimization Tips? You might want to take a look at the recap of search engine optimization tips I posted recently. There are a lot more search engine optimization tips coming in the future. In fact, to keep up with these SEO tips you might want to subscribe to our SEO RSS Feed.Like I have mentioned before, we need links to our web sites from other web sites that are “on topic” to our web site. But these links need to be from the “trusted web sites”, not just any web site that appears to be about your topic.
A police officer is someone that we generally [...]
- 2009Jan23Search Engine Optimization Review
Here at Vizion Interactive, the search engine optimization company, we have decided to provide a new one-time service called “search engine optimization reviews”. For a one-time fee, we will perform an in-depth review of your website. The idea is this: let our talented search engine optimization experts review your website’s search engine optimization and tell you what you really need to do to get rank better in the search engines and get more ROI from your website. We’ll tell you what needs to be done: then, you do the work. If you would like to request a search engine optimization site review, feel free to contact us.
To highlight our search engine optimization review service, we have chosen to do the following site review right here on the blog.
There many factors that go into a website search engine ranking, including both on-site factors and off-site factors. The on-site factors have to do with your actual website, including the title tags of your web pages, the content of your site, and how it’s “programmed”. The off-site factors include what [...]
- 2009Jan16Search Engine Optimization Tip 25: Update Your Copyright
This is search engine optimization tip number twenty five in our continuing series of Search Engine Optimization tips. All of our SEO tips are meant to be pretty specific in nature, should not take too long to read and review, and will be rather “short and sweet” and directly to the point. This search engine optimization tip has to do with something that you might have forgotten to do: update your copyright date.
Not following along with our Search Engine Optimization Tips? You might want to take a look at the recap of search engine optimization tips I posted. There are a lot more search engine optimization tips coming in the future. In fact, to keep up with these SEO tips you might want to subscribe to our SEO RSS Feed.This search engine optimization tip is probably something that you probably forgot about, which we actually need to do at the beginning of each year: update the copyright data on all of the web pages on your web site. This actually does have to do with search engine optimization, and I will explain that in a minute.
Technically speaking, the [...]
- 2008Dec18Search Engine Optimization Tips
As you might recall, back in July, I started writing a series of search engine optimization tips. I started with search engine optimization tip number one, the title tag. Now, after 24 search engine optimization tips, I thought I would do a quick wrap-up of all of the SEO tips so you can reference what I’ve written about so far.
As I’ve said before, each one of these SEO tips should not take a long time to fix (or to check to see if you are following the search engine optimization best practices), and will be rather “short and sweet” and directly to the point. Take a look through the list and see if there’s anything that you might have missed.Check for 404 Errors – You could be missing out on traffic, visitors, and links to your website that you do not know about. View your 404 errors and see which URLs on your website you need to redirect.
Use the Canonical Tag – If you have a website that is dynamic in nature, you might want to read up on the canonical tag and how it can possibly help [...]
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