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Home: Vizion Blog

The Vizion Search Engine Optimization Blog

Mark Jackson Image of the Week [9/27/13]: Geeky Computer & Multi-Monitor Setup

Everyone appreciates a good computer and monitor setup, right? Check out two setups from our work-at-home staffers:

Mark Jackson Internet Marketing Link Roundup [9/27/13]

On the day of September 27th, 2013, Vizion Interactive's staff brings to you great Internet marketing links you may have missed this week:

Joshua Titsworth
Digital Marketing Specialist

 

Google’s Keyword Data Apocalypse: The Experts’ View

"There’s been a lot of talk on (not provided) and Google going to 100% secured searches. Here’s another good piece on what happened and other tips on how to deal with it and other areas in analytics to look at. Go read it!"

 

 

Jordan Kasteler
Digital Marketing Strategist

 

The Most Actionable SEO Tips Ever

“This

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Jordan Kasteler Google’s “Not Provided” HTTPS Strangle Hold on Organic Search Tightens

Since 2010 search marketers have balked at the loss of analytical transparency provided by Google via keyword referral data as the search giant moved to enhance searcher privacy for logged in users. Kinda strange they didn't follow suit with AdWords data. OK, OK, I digress. Current activity on Google Search indicates that Google may be closing the gap on visible Organic keyword referrals with a much heightened use of secured search results.

We Saw This Coming

Well, at least we did. Over the past months the amount of Not Provided referred traffic we have been monitoring have been in a continual growth

... Continue Reading »
Jordan Kasteler EXPOSED: Using Facebook’s Audience Data for Fun & Profit

Facebook’s Graph Search and new features in ad audience targeting have provided a wealth of information and offered new abilities to Internet marketers (or any member of the public), but it still remains largely untapped. With a bit of creativity, the options are almost endless!

This post covers the various benefits that Facebook’s data offers to both marketers and users and outlines how to take advantage of the data and how to optimize your pages for Graph Search.

Feel free to jump to the section that interests you the most:

Data Mining, Research, & Competitive Intelligence

Influencer Marketing

Hiring &

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Mark Jackson BREAKING: Unlinked Site Mentions Valued by Google!?

Two Steps Ahead of Google in the Past

Last month, in my column titled Vince: The Google Update We Should Be Talking About (on Search Engine Watch), I had mentioned a comment made by my dear, departed friend Ted Ulle about Google’s Vince Update, and – in particular – something that he proposed as a manner in which Google might determine “brand.”

Here’s what he said (mind you, this comment came in 2009):

I also have the sense that there is a change in this direction. In 2008 Eric Schmidt made some comments that brands were more important. My only question is whether the

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Natalie Revell A September 11th Image You Won’t Be Able To Get Out Of Your Head

While today is a day of remembrance in our great nation, we are flooded with images, news stories, personal stories and the like all over social channels and main stream media.  While I searched for one of the best images of the 2 million bikers flooding DC right now, I came across this one.  And this one is the one I chose to share today.

The images of the bikers are powerful, yes.  They bring emotion to us all, yes.  God bless those bikers!  And God bless America!

But this image brought tears to my eyes and a swell in my chest

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Dario Ruff, Sr Monitoring Transactions and Revenue with Google Analytics’ E-Commerce Tracking

If you’re an online retailer who doesn’t track sales and revenue, then you’re missing out on a wealth of data.  Not just any data, but data that can help you make informed marketing decisions about where to spend display ad dollars, which keywords generate the most revenue, and which websites or search engines send you the most revenue, not just traffic (although these may be the same).

Tracking sales from your website should be one of your first priorities when you set up a shopping cart.  Google Analytics e-commerce tracking works with almost all CMS systems, including Magento,

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Natalie Revell Content Marketing: Scale or Fail

Content marketing and communications have come a long way.  Just a couple of decades ago, marketing messages were pushed through newspapers, TV, radio broadcasts and print media.  They were one-way push marketing.  Journalist were considered elite and hard to reach.  It was deemed a great feat to have a journalist write about your business in the local paper or an industry magazine, two outlets with limited audiences. 

The Internet did not become public until 1994.  But once it arrived on the scene, creative business minds saw the reach potential it gave them while opening up a means for two-way pull marketing. 

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Joshua Titsworth Manage Your Online Reputation; Avoid a PR Nightmare

When someone writes a negative review about your business or starts a thread on a forum; it’s not fun to deal with negative publicity, no matter how large or small your brand is. Ideally your company already has a solid action plan and protocol in place for times like these.  You can't just bury your head in the sand and pretend the problem is not there.  Even something that may not seem “big” upon immediate inspection can grow into multiple, ongoing problems.  It’s best to immediately nip these issues in the bud before they morph into an unmanageable PR nightmare.

Here's

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Josh McCoy Local Search, Schematically Speaking

If I could sum up local search SEO in a few words as it has progressed over time, it would be to say that local search is showing search engines a relevant understanding of what you (as a business) offer/provide in relation to proximity. We have worked as local SEO experts in creating local listings and citations to help Google understand where we are located. We have created relevant and effective location pages on our site or through our geo-relevant keyword research to help Google understand what we do and where we are located. We have worked to create a

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Dario Ruff, Sr Link Value in a Penguin & Panda World

In one of my past posts back in May titled Latest on Webspam Combat from Google, I wrote about how Google was combatting spam by threatening and punishing sites or networks that sale or distribute paid links.  With all the “link building is dead” and “Google will swat you” talk swarming around, it’s no wonder businesses and agencies alike are partially afraid to engage in a link building strategy.  With that notion in mind, let’s dive into why Google focuses so much on sites and networks that attempt to sell links. Do Links Still Matter? Of course they do and I will ... Continue Reading »

Joshua Titsworth 5 Things To Check Before Buying That Used Domain

Thinking about buying a used domain? You better stop and do some research first. But before I go any further, take a gander at this:

We all know you can’t “reset the SEO” on a site but the question is still valid (though maybe not on a $5,000 spammed domain).

Is it in the index?

Seems like a duh statement right? Well, it is. Cutts' video shows us the easiest, simplest way to check if a site is in Google’s index. And since we’re talking about used domains, unless they removed it via the robots.txt file there should still be some pages left.

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Natalie Revell How to Measure VOI (Value of Infographics)

Before getting into how to measure the value of infographics, let’s first look at what they are and what their purposes are in terms of content marketing.  What goals can infographics meet for your overall content marketing objectives?  Why should your business invest in producing and promoting an infographic?  What should it say?

An Infographic Defined

An infographic is a fun, visually engaging way to communicate a lot of content that does not require a lot of reading.  It’s a way to

get complex messaging in front of your target audience in a quick and stimulating way.  You can already see the benefit,

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Josh McCoy Giving Google What They Want

From time to time, I think it is quite healthy to step back from our screens and clean our SEO lenses off. If there is one thing I suffer from its “keyword-targeted blinders”. And it’s my opinion that I’m not alone. In this people become so consumed with chasing certain key terms or SEOing the hell out of a page they lose focus of the ever-changing message Google is sending us on what matters.

As to my fore mentioned confession, yes, I am guilty of this behavior. It’s very hard not to be when SERP competition continues to get tougher. Not

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Joshua Titsworth Bing and Apple Sitting In A Tree K-I-S-S-I-N-G

In case you haven’t heard by now, Apple announced Siri’s search will be powered by Bing:

 

Big news right? If you don’t think it is consider this:  At SMX West 2013 Covario predicted that by the end of 2013 mobile search will power 1 out of every 3 searches. This and the fact that local search is up to 73% via mobile devices compared to generic phrases at 58% (in desktop vs. mobile) Bing has certainly positioned themselves to split the market share.

Why hasn’t Apple done this before? Why now?

Siri used to use the default search engine that

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Dario Ruff, Sr Facebook Now Supports #Hashtags, #WTH?

Facebook couldn’t help themselves and had to jumped on the hashtag bandwagon.  Following the likes of Twitter, LinkedIn, Google+, Instagram, Vine and many other social profile websites, Facebook announced earlier this month that they would be supporting the topic organization system better known as #Hashtags.  As stated by Facebook, many users already post hashtags anyway, so why not make them work.

Facebook says hashtags fulfill a critical need to organize the public discussions happening in the social network:

    During primetime television alone, there are between 88 and 100 million Americans engaged on Facebook - roughly a Super Bowl-sized audience every single

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Josh McCoy The Penguinization of our Society

Google recently released the Penguin 2.0 algorithmic update on May 22nd. This was meant to be a continuation of their anti-webspam effort of the original Penguin update. This and the following two revisions to the update were intended to provide better search results via the penalization or filtering of sites whose pages were in possession of less than satisfactory backlinks or “authority."  What Penguin 2.0 brings to the table is a more in-depth, deeper dive into this cleanup. If you were affected by the original Penguin update a little more than one year ago, you might see yourself suffering again

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Natalie Revell Get Passionate: 3 Great Ways to Monetize on Facebook

Facebook’s platform changes quite often.  The constant changes can make us forget what we already knew or just feel like giving up.  Facebook can be frustrating.  So let’s go over some quick points you may have forgotten or just never knew that can help you with overall marketing efforts. Cover Image Description Let’s start with Facebook’s cover image.  Have you added a description with a call-to-action and a link?  A lot of brands don’t know to do this.  The image header itself cannot be made to have a hyperlink but you can click it.  The click takes you to the URL for ... Continue Reading »

Dario Ruff, Sr Latest on Webspam Combat from Google

Google is at it again - threatening and punishing sites or networks that sale or distribute paid links.  It’s the same ole song over and over again from Matt Cutts and Google’s Webspam team.  Google, via Matt Cutts, has issued numerous warnings about an upcoming crackdown on sites and networks that sale links and attempt to pass page rank, but it seems like their starting to bite instead of just barking. 

On Monday, May 13th Cutts released a video titled “What should we expect in the next few months in terms of SEO for Google?” In this video Cutts touched on

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Josh McCoy 2013 Atlanta Digital Summit Rocked!

It has been an absolutely great time here in Atlanta at the Digital Summit. Vizion stayed busy sponsoring a booth and speaking with several attendees. This year's content was great as well. From SEO to video marketing and email marketing  to social media strategy, attendees looked like they were having a great time, as were we!

Below are some takeaways observed when we had a chance to step into some of the great sessions at Atlanta Digital Summit:

Keynote: How to Not Suck at Marketing
Alexis Ohanian
Co-Founder, Reddit

-Your worst enemy online is the "Back" button. if you can't entice someone they

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