Focus is a good thing; it’s helped many a team win a game, many students pass a test, and many employees finish a project. Learning to buck down and get things done can be beneficial in all areas of life. But when it comes to marketing, sometimes too much focus can actually hurt. Businesses today have a multitude of marketing channels at their fingertips. Old-school marketing tools used for decades, such as cold calling, direct mail, referrals, and face-to-face interactions, are still around and going strong. And the age of the internet has made even more relatively cheap marketing channels readily available. With all of these options, getting overwhel…Read entire entry »

2/3 of every professionals on the planet are on LinkedIn. They are there to be inspired, to learn and grow in their careers. LinkedIn’s content pages receive 7x the views that the career pages do. If you aren’t posting on LinkedIn you are missing out! Punk rock killed disco in the 80’s, that’s what content marketing is doing in marketing today. “Don’t hate the media, become the media.” – Jello Biafra You don’t need to become a content farm, Google has killed off the content farms. You need more relevant/focused content. Irrelevant promotions enrage people, don’t piss off your customers. Give them what they want to read when you email them. You have their data in analytics and there are tools out there that can …Read entire entry »

The first day of Dallas Digital Summit was fun, educating and a blur to most who were running from conference room to conference room. The sessions were packed and lots of information was getting shared. We grabbed as many tweets as we could, some of them contain media so we apologize if the page loads slowly. Enjoy and please RT any tweets below that stand out to you!…Read entire entry »

You’ve decided you’re going to try that new local restaurant everyone is raving about. You check the hours, get in your car, and drive 30 minutes to get there. When you arrive, you see dark windows, no cars, and an obvious “closed” sign on the door. Irritated, you grab your phone and pull up the Google page you searched before you left. The hours on the page note that this business should be open, but the closed sign on the door is laughing at you, telling you otherwise. While consumers may be annoyed, as the local business owner, this is no joke. Local business owners want you to pay them a visit. They don’t want you to be turned away by inaccurate information. They also wouldn’t mind ranking…Read entire entry »

It was a little over 10 years ago that I bootstrapped Vizion Interactive. When I say “bootstrapped”, I mean I funded this effort with plenty of sweat equity (no salary for over a year), but I certainly had PLENTY of help along the way. Today, I have the opportunity to share thanks to many people who have helped me “live the American dream”. Let me start by expressing my deepest thanks to my life p…Read entire entry »

Collected Data is Less Than Half the Story There are a multitude of recent success stories surrounding big data. Google has not only used big data for itself, but has also developed tools to help other businesses utilize the continually growing amount of data. For example, Netflix recently used big data to launch House of Cards which, according to a New York Times article, the streaming service knew “would be a hit before anyone shouted ‘action.’” When hearing about real-life success stories like Netflix’s, it can be easy to get starry-eyed…Read entire entry »

A Good Story is Timeless. Your Content Marketing Should Be Too. Stories are an intrinsic part of humanity.  They bring us together.  They teach us lessons.  They even entertain us.  A good story, like good content, creates and maintains connections, between individuals.  Stories can even be timeless and – in the age of the internet – stories can live on making connections much longer than one might think. From our very beginnings, stories kept us together and created the social animal that we are.  Throughout history, the most powerful stories were those about the creation of all things.  Every culture in every land had a creation …Read entire entry »

Sometimes, trying to find the right content week after week gets tiring. The holidays can breathe fresh air into your blog, 3rd party articles, social media campaigns, and more. However, you may want to think carefully about your audience to get the most out of a seasonal content marketing campaign. Like the real or imagined drama behind Starbuck’s all red holiday cups, some content can stir up controversy. How do you enjoy the togetherness of the season without seeming overly PC or too narrowly focused? Use these tips to make your 2015 holiday content marketing campaign holly, jolly, and more!   …Read entire entry »

If you are a site owner or manage your company's website, inevitably, you will have to grant access to your site's analytics. I find myself walking new clients through the process of granting access to Google Analytics so often that I thought it would be a good idea to document the steps needed. Granting Access to Google Analytics 1. Access your Google Analytics Account Dashboard 2. From the middle of the screen click on Admin button 3. From the Admin Screen choose User Management from under the Property column. …Read entire entry »

In my previous post, I discussed how to grant access to Google Analytics to your SEO, agency or another 3rd party. Google Search Console (formerly Google Webmaster Tools) is another great tool that can provide valuable insights to your team. The Google Search Console is basically like an on-going report card from Google which lets you see how the engine views your site. In the Search Console, you'll find crawl stats, errors Google encountered, suggestions on how to improve your site, stats on page load time as well as the ability to provide Google with data about your site and upload sitemaps.  Google allows you to provide access to this platform to 3rd parties with just a few steps: Granting Access to Google Search Console: 1. Access your …Read entire entry »