It has been an absolutely great time here in Atlanta at the Digital Summit. Vizion stayed busy sponsoring a booth and speaking with several attendees. This year's content was great as well. From SEO to video marketing and email marketing to social media strategy, attendees looked like they were having a great time, as were we!
Below are some takeaways observed when we had a chance to step into some of the great sessions at Atlanta Digital Summit:
Keynote: How to Not Suck at Marketing
-Your worst enemy online is the "Back" button. if you can't entice someone they... Continue Reading »
Time is something that can slip away from you pretty quickly. It doesn’t matter if you’re building links, writing content or auditing a site. When you’ve got “x” amount of time allotted for a project and you get focused on it, it’s easy to go over. Or if you keep checking the clock to make sure you’re not going over, the work itself can be compromised. So how do you stay on top of a massive to-do list while pumping out quality work for your clients?
Make a schedule and stick to it:
This seems like a no-brainer (and should be) for... Continue Reading »
As inbound marketers, we’ve all scratched our heads at times wondering just how effective social media marketing is. We understand that it's about priceless brand exposure. We can never get enough of that. We also understand about how invaluable it is to have an engaged community and increased footage as a trusted resource in our niche industries. But sometimes relating our social media efforts to exact bottom line dollars can make us scratch our heads.
We know social media is pull marketing, soft sales and assisted conversions (not direct conversions). But it’d be nice to know there is something a little... Continue Reading »
Pay-per-click (PPC) and social media are very diverse digital marketing approaches. While pay-per-click (PPC) is based on immediate calls-to-action via push marketing, social media is based on brand awareness via pull marketing. Use this to your advantage. Utilize paid search data and metrics to strengthen and support social media marketing efforts. In this sense, they really do work hand-in-hand.
First, remember to stick to the 80/20 rule when creating content for social media channels. This content should be 80% thought leadership, tips, industry news, resource shares, etc., while only 20% of this content should be promotional.
Social media is no place for... Continue Reading »
A well thought out SEO strategy is contingent on exhausting all outlets of knowledge in the initial phases of the organic search effort. This means mining through competitor data points to assess how they have reached success but also utilizing data from your own marketing efforts to assess what your avenue of attack should be as it relates to SEO. A sound SEO campaign begins with keyword research and a review of analytics to determine what terms are of value today and that have historically brought quality traffic to the site. Aside from reviewing successful organic terms to not lose... Continue Reading »
Spring breeds new techniques and opportunities for Internet marketers, particularly in the area of paid search (aka PPC). Google and Bing have added additional functionality in both ad formats and targeting. These new features should make managing and testing your campaigns a lot easier. With the explosion of mobile traffic across smartphone/tablet/laptop/notebook devices these new features could not have come at a better time.
With cost per click consistently rising year over year, marketers must find unique ways to maximize and convert each click. This means being in tune with your customers and their browsing and shopping habits, as well as... Continue Reading »
Whether you’re in the process of building links or getting a campaign ramped up, chances are you could stand to take some time to look at improving your link campaign. If you’re looking for some inspiration or need some insight on how to improve your links, I suggest taking a look at your PPC for some insight.
Evaluate Landing Pages
One item that is taken into consideration managing PPC is the landing page you’re sending visitors to. It’s highly recommended you send users to a specific landing page associated with the phrases the ad is targeting. Pointing every ad at the homepage... Continue Reading »
Online marketing today primarily consists of two heavy-weights that go hand-in-hand: content marketing and social media marketing. Brands use content marketing as a primary factor in their social media efforts. Today’s consumers are not only tech savvy but they are reputation savvy. They will trust what their friends and friends of friends say online about a brand any day over what the brand is telling them in an advertisement.
While brands know and understand this, they seem to miss the mark when creating their own content marketing strategies. Take infographics for example. If your brand is creating and pushing out infographics... Continue Reading »
One of the most important components of an SEO campaign is benchmarking analytical data and continuous monitoring of that analytical data as a success metric. It also becomes an essential resource in assessment to determine further optimization of performing pages and keyword terms. However, if your analytics are not tracking appropriately, you may be assessing success or the lack thereof on misinforming data. It is imperative as first step in an organic search campaign to remove your Web analytics setup to ensure that your data is being represented accurately.
(Google Analytics is our preferred tool of choice and is used for... Continue Reading »
Rankings, Rankings, Rankings… Many SEO companies brag and boast about the rankings they have achieved for their client’s. It’s all over their testimonials page and in their white papers; but do those rankings actually generate traffic, and revenue? Having long tail, non-searched keywords in top positions for your Website, poses no added value to your organic search campaigns. Of course it’s nice to see it on the screen and to tell your business partners; but if it does not yield additional revenue for your company, it’s a moot point.
With over 2.7 billion searches performed on Google a day, it’s imperative... Continue Reading »
Recently I received an email from a client asking me if we can offer the same guarantees that are included in an email they received.
You know the type of emails I’m talking about…the ones that say something like “guaranteed top positions in Google,” “guaranteed results,” “guaranteed SEO rankings.” Or perhaps they go so far as to say (as this one did) “guarantee that organic traffic and pageviews from search engines will increase,” that you’ll see “an increase in new site visitors from search engines” and “improved overall rankings for targeted keywords and phrases.”
As I replied to this client…
SEOs offering guarantees... Continue Reading »
We’ve all had that one client who came to us for link building that was in an industry that made us go “really, people make that?” What we were really thinking was, “how can we promote this?” Truth be told it takes more than just getting creative.
Get creative and get the client involved
Don’t get me wrong, creativity is a huge part of the process. My buddy Don Rhodes dropped some creative knowledge my way on building links for lawyers, which is not only dull at times but pretty tough (one of the toughest niches according to him). The biggest thing... Continue Reading »
Graph Search is what Facebook is calling the third of its three pillars; with the first being the news feed and the second being Timeline. Graph Search is the new search function Facebook is rolling out that produces results based on likes, interests, locations and relationship history.
For example, with the utilization of Graph Search, a query for “single friends in Dallas who like to go see live bands” will yield some great results. As a matter of fact, it is supposed to pull every single one of your friends who qualify for your search. Without Graph Search, that search query... Continue Reading »
This isn’t the first time I have approached this topic as I think that your Search Engine Results Page (SERP) display is a very important aspect to consider in your Web marketing endeavors. As I expounded in “SEO, the SERPs and your First Impression,” basic SEO and an advertiser's mind are needed to create an enticing introduction to Web searchers. We have to remember that the search result is the first time your potential visitor and you are meeting. This is your chance to stand out from the rest of the pack and be the “different one.” Likewise, don’t be... Continue Reading »
It’s now the month of love. While most of you are making floral delivery plans, securing dinner reservations, picking up chocolates, cards and more for your significant other, don’t forget to show your online marketing initiatives some love too.
Ensuring that your digital marketing campaigns are in tune with the season is best practice for optimal performance. Starting that wave early is one of the most optimal strategies we recommend to all our clients. Why wait until the last minute to start running your Valentine’s Day ads and romantically decorated landing pages? By that time you’re too late. Advertisers must understand... Continue Reading »
The year 2012 was filled with countless SEO changes. Many welcomed it; but it seems even more dreaded it. So what changed in 2012 that you should be aware of?
Penguin & Panda
If you do a Google image search for “Google Panda” or “Google Penguin” you get a pretty clear sentiment for how our industry viewed these updates. I don’t care what the posts these images are used with say, a picture is worth a thousand words. In short, these updates made business owners (and SEOs) pay a lot more attention to on-site and off-site optimization efforts.
Panda was focused at the... Continue Reading »
Have you ever been on Facebook and posted a request to your friends to recommend a great restaurant in a city you’ll be visiting? Did you notice ads starting to populate on the right side of your page for restaurants in that city? That’s Facebook’s ad campaign picking up the keywords in your post and giving you what you want. While that is pretty cool in itself, what’s even more cool is seeing how many of your friends like that restaurant’s page. In today’s social consumer’s eyes, the friends’ likes has more weight than the ad itself.
Seeing these ads can... Continue Reading »
The other day I sat thinking about all of the great SEO tools that have come about in the last few years. These online tools and software mashups make it so much easier to see SEO errors and mistakes. But they can also highlight the many opportunities that lie in front of us in the world of SEO, on-page and off-page. I also thought about the advancements in Google Analytics (GA) in the last few years as well as the lack of GA offerings I figured we would have by now.
Now I don’t want to look a gift horse in... Continue Reading »
Get the most out of your search and social media campaigns this year by taking inventory now and making these 13 actions part of your best practices.
1. Make measurement a priority in 2013. IIf you’re not able to track the ROI of your search campaigns (or worse yet, don’t know what ROI is or what your goals are), move this initiative to the top of your to-do list. It’s critical for your search team to be optimizing your campaign around the right products, keyword targets and metrics that move the needle for your business. Make sure your analytics are set... Continue Reading »
We’ve all been pitched by someone from a marketing agency offering number 1 rankings in Google or our money back. Sounds enticing enough, right? But does that offer mean they know what they are doing and what do 1st page rankings actually do for your brand and your bottom line? For some, it’s that boost needed to bring in tons of organic traffic to their Website. For others, it’s just nice to say there is some ranking on Google's 1st page for a few keywords. But keep in mind the primary goal. All companies are looking to increase revenue, and... Continue Reading »