As search engines continue to develop and generate new ways of determining website relevance, the methods used for articulating site performance are becoming more nuanced. This encourages a new approach to search engine optimization that matches the ever changing landscape of the internet. PageRank is Dead/Dying/Needs to be Gone Several years ago, PageRank information was updated every few months, but now these updates occur much less frequently. The lack of up-to-date information regarding PageRank reveals that this is no longer a reliable indicator of a site’s performance. At the very least, it cannot be the sole measurement of site performance and sh…Read entire entry »

6 SEO Myths the Pro Are a Little Tired of Debunking “Myths are myths, let’s put these to rest okay?” – Joshua Titsworth Why Do Google Penalties Exist? Spam, Pandas and Penguins! “Ever wondered why Google penalties exist? Emily gives a quick, simple run down on why they do.” – Joshua Titsworth Study Shows Organic Search is Responsible for 64% of Web Traffic “Think SEO is dead? Think again.” – Gary Huhn How to Reduce Your Site’s Bounce Rate …Read entire entry »

In my push towards helping to create some Standards, demystify search engine optimization and help more and more people get search engine optimization into their marketing budgets, I am offering up a free RFP template for those seeking search engine optimization services. Certainly, there will be other search engine optimization firms out there who may want to offer some suggestions AND I WELCOME THEM! (add them as a comment to this post, and I will try to include them, as we revise this moving forward). As with all things "interactive", this document should be a living/breathing thing, constantly evolving to include other key influencers. Update: It's been a while since this has been published so we felt the need to put our heads together and come up with a 2014 version of what a SEO RFP should look like. latest version of the Search Engine Optimization RF…Read entire entry »

Link Building Tips to Amplify Your SEO “A few simple but powerful ways to amplify your link building efforts.” – Joshua Titsworth Why Mobile Matters – Now “Still dragging your feet on mobile? Great read on why you shouldn’t be.” – Joshua Titsworth Content Alone Can’t Build Links “Did you build great content to get links? Great, but it’s not enough.” – Joshua Titsworth An Introductory Guide to Cross Channel Remarketing on Facebook, Twitter, and Google “An introductory guide to focusing on the different ways you can use online advertising to build…Read entire entry »

While often used synonymously, strategies and tactics are terms that are intricately related but different in scope. It is important to understand how these terms are linked in order to achieve your company’s overall marketing goal. Once your business has a goal, you need a plan for how to achieve that goal. Defining a good goal for a digital marketing campaign can be challenging. Of course, the main goal of any business' website is to get the customer to buy the product or to develop a lead that will result in a conversion down the road, but these are certainly not the only goals that a digital marketing campaign can have. Great examples of digital marketing goals include the following: Sell. Of course, revenue and profits are important to any business (or donations if you're a nonprofit), so it's not surprising that this is a common goal of digital marketing campaigns. Get to know your customers. This is most …Read entire entry »

How to Track the Success of Your Email Campaign in Google Analytics “When launching an e-mail campaign, Google Analytics is an incredibly useful tool to gauge its success and help to pinpoint where it needs to be improved.” – Gary Huhn Think Your Yelp Profile isn’t Important? Think Again! “Learn some helpful tips and tricks in creating, managing and optimizing your Yelp profile, and learn how a well-developed Yelp profile can help your business succeed.” – Gary Huhn Backlink Monitoring Procedures: A Case Study “If you’ve ever done any link removal and wanted to keep a close eye on what links are coming in to your site, this is a great read.” – Joshua T…Read entire entry »

Forget Big Content – Small Content is Critical to Search Success “Mix up your content with big and small posts for critical search success.” – Gary Huhn 7 outstanding Content Marketing Tips for Small Businesses “Content marketing is now a required component of SEO and it works by engaging new and existing audiences, and encouraging sharing. Here are 7 content marketing tips for small businesses.” – Gary Huhn Why and How to Maximize Your Content Shareability “Maximize your content shareability to focus on building awareness for your site so you become known as a leader in your industry. Cr…Read entire entry »

6 Ways to Optimize Your “Thank You” Page for Higher Conversions “The Thank You page is your opportunity to reinforce that a user made the right decision in giving you their contact information. Here are 6 ways to optimize your "Thank You" page for higher conversions.” – Gary Huhn   How to Promote Your Event “It might seem like a difficult task, but promoting an event is much easier than you might think. Here are some suggestions on how to promote an event.” – Gary Huhn   How to Optimize Your Call to Action so Users Can Commit to Action “When it comes down to it, CTAs can make or break your conversion rate. Here are …Read entire entry »

Hopefully your website includes internal site search functionality. If so, are you taking advantage of the beneficial data that Google Analytics reports? It’s fairly simple and quick to set up and will provide all sorts of data points and insights as to what users are looking to discover on your website. The Site Search data can be located under the Behavior tab and provides an understanding of what users are querying using the search capabilities within your website. Considering organic keywords are now listed as “not provided," this data will provide answers as to what users are searching for once they land on your website.   Getting Started with Site Search Reports To set up and configure Site Search, navigate your way to the "Admin" tab located at the top of your screen. Click on the "View Settings" link, scroll down towards the bottom of the page and locate "Site Search Settings." Click the "On” tab under "Site Search Tracking." In the …Read entire entry »

The Hidden Power of Nofollow Links “Are you so caught up with just getting followed links? Give this a read.” – Joshua Titsworth   What Are the Top 10 SEO Issues Impacting Your Site? “SEM Rush continues their list of SEO issues sites are still struggling with today.” – Joshua Titsworth   3 Ways to Get Customers Talking about You “Do you understand what it takes to get your consumers to share information about your business? Here are 3 ways to get customers talking about you.” – Gary Huhn   Multilingual Websites: Benefits and Be…Read entire entry »