Vizion Interactive goes behind the scenes with Microsoft Behavioral Scientist Matt Wallaert at the Dallas Digital Summit 2015. Check out the interview with Matt below as he delves into his creative talk, titled: "Snowflakes in a Blizzard: Uniqueness, Belonging, and Marketing to the Individual". Learn from Matt about brand identity, and about the importance of making the user feel unique like a snowflake, while at the same time secure and part of a group, like a blizzard. Matt also has his own digital marketing predictions for 2016, so check it out!   …Read entire entry »

Vizion had the pleasure of interviewing Personas Expert and Founder of iPullRank Michael King at the Dallas Digital Summit 2015. Michael King gave a pre-conference workshop on the topic of: "Comprehensive Search and SEO Strategies". Hear what Michael has to say in the video below, on the hot topics of Google's algorithm updates, the importance of building personas, content marketing strategy, and of course, his own personal digital marketing predictions for 2016!   Check out more interviews with the DDS 2015 digital ma…Read entire entry »

We snuck in a fun interview with Vizion Interactive's own Digital Marketing Strategist Shanti Shunn at the Dallas Digital Summit 2015. Shanti participated in a roundtable of digital marketing experts answering questions from the audience on the hot topic of "The Future of Content Marketing". Check out what Shanti has to say in the video below, on topics such as Content Marketing, Holistic SEO, and even a fun bonus topic at the end, so stay tuned!   Check out more interviews with the DDS 2015 digital marketing pros, on our blog: …Read entire entry »

Vizion had the pleasure of chatting with the Director of Creative Strategy for Time Inc. and Founder of The Overlap League Melanie Deziel at this year's Dallas Digital Summit 2015. Check out our interview with Melanie below, as she gives us the inside scoop on native advertising, her experience working on native ad campaigns such as Netflix's "Orange Is the New Black", and her own predictions for native advertising in the New Year!   Check out more interviews with the DDS 2015 digita…Read entire entry »

Focus is a good thing; it’s helped many a team win a game, many students pass a test, and many employees finish a project. Learning to buck down and get things done can be beneficial in all areas of life. But when it comes to marketing, sometimes too much focus can actually hurt. Businesses today have a multitude of marketing channels at their fingertips. Old-school marketing tools used for decades, such as cold calling, direct mail, referrals, and face-to-face interactions, are still around and going strong. And the age of the internet has made even more relatively cheap marketing channels readily available. With all of these options, getting overwhel…Read entire entry »

2/3 of every professionals on the planet are on LinkedIn. They are there to be inspired, to learn and grow in their careers. LinkedIn’s content pages receive 7x the views that the career pages do. If you aren’t posting on LinkedIn you are missing out! Punk rock killed disco in the 80’s, that’s what content marketing is doing in marketing today. “Don’t hate the media, become the media.” – Jello Biafra You don’t need to become a content farm, Google has killed off the content farms. You need more relevant/focused content. Irrelevant promotions enrage people, don’t piss off your customers. Give them what they want to read when you email them. You have their data in analytics and there are tools out there that can …Read entire entry »

The first day of Dallas Digital Summit was fun, educating and a blur to most who were running from conference room to conference room. The sessions were packed and lots of information was getting shared. We grabbed as many tweets as we could, some of them contain media so we apologize if the page loads slowly. Enjoy and please RT any tweets below that stand out to you!…Read entire entry »

You’ve decided you’re going to try that new local restaurant everyone is raving about. You check the hours, get in your car, and drive 30 minutes to get there. When you arrive, you see dark windows, no cars, and an obvious “closed” sign on the door. Irritated, you grab your phone and pull up the Google page you searched before you left. The hours on the page note that this business should be open, but the closed sign on the door is laughing at you, telling you otherwise. While consumers may be annoyed, as the local business owner, this is no joke. Local business owners want you to pay them a visit. They don’t want you to be turned away by inaccurate information. They also wouldn’t mind ranking…Read entire entry »

It was a little over 10 years ago that I bootstrapped Vizion Interactive. When I say “bootstrapped”, I mean I funded this effort with plenty of sweat equity (no salary for over a year), but I certainly had PLENTY of help along the way. Today, I have the opportunity to share thanks to many people who have helped me “live the American dream”. Let me start by expressing my deepest thanks to my life p…Read entire entry »

Collected Data is Less Than Half the Story There are a multitude of recent success stories surrounding big data. Google has not only used big data for itself, but has also developed tools to help other businesses utilize the continually growing amount of data. For example, Netflix recently used big data to launch House of Cards which, according to a New York Times article, the streaming service knew “would be a hit before anyone shouted ‘action.’” When hearing about real-life success stories like Netflix’s, it can be easy to get starry-eyed…Read entire entry »