International growth is an important aspect of many business’ marketing strategies. Expanding your potential market beyond the borders of your business’s country of origin can be an exciting and fruitful process when done effectively. Here are ten things to remember when approaching international email marketing: 1) While this might be obvious, language plays a central role in translating your business to other countries. Translating content requires more than a literal switch from one language to another, so it is important to work with an attentive local translator who understands differences in phrasing and idioms. Vicks Vaporub experienced the importance of a good translator during a marketing fail involving its own brand name. "Vicks," when read in German, is pronounced "Ficks," as a V transliterates to an F. Sadly, "Ficks" is the Germ…Read entire entry »

How to Use Google’s Structured Data Markup Helper “If you're a novice to schema markup, here is a guide to using Google's structured data helper” – Gary Huhn 5 Fantastic WordPress Plugins to Make Your Site Mobile Responsive “Do you have a mobile version of your website? Here are 5 WordPress plugins to make your site mobile responsive” – Gary Huhn How to Ensure Your SEO Strategy Delivers the Right Traffic “Ensure your SEO strategy delivers the right traffic by providing content your customers care about” – Gary Huhn …Read entire entry »

As search engines continue to develop and generate new ways of determining website relevance, the methods used for articulating site performance are becoming more nuanced. This encourages a new approach to search engine optimization that matches the ever changing landscape of the internet. PageRank is Dead/Dying/Needs to be Gone Several years ago, PageRank information was updated every few months, but now these updates occur much less frequently. The lack of up-to-date information regarding PageRank reveals that this is no longer a reliable indicator of a site’s performance. At the very least, it cannot be the sole measurement of site performance and sh…Read entire entry »

6 SEO Myths the Pro Are a Little Tired of Debunking “Myths are myths, let’s put these to rest okay?” – Joshua Titsworth Why Do Google Penalties Exist? Spam, Pandas and Penguins! “Ever wondered why Google penalties exist? Emily gives a quick, simple run down on why they do.” – Joshua Titsworth Study Shows Organic Search is Responsible for 64% of Web Traffic “Think SEO is dead? Think again.” – Gary Huhn How to Reduce Your Site’s Bounce Rate …Read entire entry »

In my push towards helping to create some Standards, demystify search engine optimization and help more and more people get search engine optimization into their marketing budgets, I am offering up a free RFP template for those seeking search engine optimization services. Certainly, there will be other search engine optimization firms out there who may want to offer some suggestions AND I WELCOME THEM! (add them as a comment to this post, and I will try to include them, as we revise this moving forward). As with all things "interactive", this document should be a living/breathing thing, constantly evolving to include other key influencers. Update: It's been a while since this has been published so we felt the need to put our heads together and come up with a 2014 version of what a SEO RFP should look like. …Read entire entry »

Link Building Tips to Amplify Your SEO “A few simple but powerful ways to amplify your link building efforts.” – Joshua Titsworth Why Mobile Matters – Now “Still dragging your feet on mobile? Great read on why you shouldn’t be.” – Joshua Titsworth Content Alone Can’t Build Links “Did you build great content to get links? Great, but it’s not enough.” – Joshua Titsworth An Introductory Guide to Cross Channel Remarketing on Facebook, Twitter, and Google “An introductory guide to focusing on the different ways you can use online advertising to build…Read entire entry »

While often used synonymously, strategies and tactics are terms that are intricately related but different in scope. It is important to understand how these terms are linked in order to achieve your company’s overall marketing goal. Once your business has a goal, you need a plan for how to achieve that goal. Defining a good goal for a digital marketing campaign can be challenging. Of course, the main goal of any business' website is to get the customer to buy the product or to develop a lead that will result in a conversion down the road, but these are certainly not the only goals that a digital marketing campaign can have. Great examples of digital marketing goals include the following: Sell. Of course, revenue and profits are important to any business (or donations if you're a nonprofit), so it's not surprising that this is a common goal of digital marketing campaigns. Get to know your customers. This is most …Read entire entry »

How to Track the Success of Your Email Campaign in Google Analytics “When launching an e-mail campaign, Google Analytics is an incredibly useful tool to gauge its success and help to pinpoint where it needs to be improved.” – Gary Huhn Think Your Yelp Profile isn’t Important? Think Again! “Learn some helpful tips and tricks in creating, managing and optimizing your Yelp profile, and learn how a well-developed Yelp profile can help your business succeed.” – Gary Huhn Backlink Monitoring Procedures: A Case Study “If you’ve ever done any link removal and wanted to keep a close eye on what links are coming in to your site, this is a great read.” – Joshua T…Read entire entry »

Forget Big Content – Small Content is Critical to Search Success “Mix up your content with big and small posts for critical search success.” – Gary Huhn 7 outstanding Content Marketing Tips for Small Businesses “Content marketing is now a required component of SEO and it works by engaging new and existing audiences, and encouraging sharing. Here are 7 content marketing tips for small businesses.” – Gary Huhn Why and How to Maximize Your Content Shareability “Maximize your content shareability to focus on building awareness for your site so you become known as a leader in your industry. Cr…Read entire entry »

6 Ways to Optimize Your “Thank You” Page for Higher Conversions “The Thank You page is your opportunity to reinforce that a user made the right decision in giving you their contact information. Here are 6 ways to optimize your "Thank You" page for higher conversions.” – Gary Huhn   How to Promote Your Event “It might seem like a difficult task, but promoting an event is much easier than you might think. Here are some suggestions on how to promote an event.” – Gary Huhn   How to Optimize Your Call to Action so Users Can Commit to Action “When it comes down to it, CTAs can make or break your conversion rate. Here are …Read entire entry »