It won’t be just the New England Patriots and the New York Giants that attract viewers to the 46th Super Bowl on February 5th. The American public just can’t seem to get enough of the commercials released during the Super Bowl. They are very attention-grabbing, after all, and usually the most comical commercials of the entire year. It’s been said that a great deal of viewers are watching for the commercials, not the game.
But don’t expect to see all big brands paying the astronomical fees to get a coveted spot. According to Wikipedia, Super Bowl Advertising costs are in the... Continue Reading »
Last year the big three search engines (Google, Microsoft and Yahoo!) announced they were collaborating to create and support a new HTML markup called schema. And while current markup formats are still supported, when Cerberus is guarding the Gates of SEO you should pay close attention. So then, just what is schema and what does it mean for you?
In short, schema is an attempt to create a uniform, simple and consistent HTML markup. Why? Well to make the web more useful, for the search engines and for you. For the search engines, it becomes hard to interpret or recover the... Continue Reading »
Business blogs, like this one, are an excellent way to share a company’s knowledge, new products, news, etc. with customers and employees. This tool offers an easy way to increase web traffic and reach potential customers while building a company’s brand and establishing a stronger corporate image. One of the best parts about this marketing tool is that many blog platforms are free and they are fairly easy to maintain.
Before starting a blog, the purpose and business objectives of the blog need to be established. While there are many general benefits of having a business blog, the expected outcomes should... Continue Reading »
As we enter a new year and reflect on the previous , there is no greater time than to complete a review of your SEO program. Many of us fall victim to an obsessive pace as we attempt to stay abreast of all the search engine changes and offerings as the year goes on. Now is the opportunity to reflect on the overall goals of your site as well as the broad level elements of your SEO campaign to make sure your strategy is in tune. Check out more of this in my monthly column on Search Engine Watch, Seven... Continue Reading »
Social media marketing is an essential component in any Internet marketing campaign, whether on a local, national or globe scope. It is the platform that allows for business owners to reach out and interact with customers, like-minded consumers, colleagues, top niche influencers and more in a direct manner, all done in real time, while also dovetailing and strengthening SEO efforts. Many businesses of all sizes are already taking advantage of the power of social media marketing. If you’re not, 2012 (now) is a perfect time to start.
Some tips to keep in mind when rounding out and executing your social media... Continue Reading »
Hi 2012 and Welcome! And now that you are here, what would be more appropriate (or stereotypical) than making a New Year’s Resolution? Well, perhaps breaking them. But far be it for me to buck convention. So to start off 2012 on the right track, I have resolved to focus on a few fundamental link building strategies: lose weight, quit smoking and spend more time with friends and family.
Now, you might ask, what do these resolutions have to do with link building? Well that’s easy to explain. They are a convenient metaphor for this post, of course! So let’s start... Continue Reading »
In the marketing world, article syndication refers to the process by which articles, columns, stories, photographs and other featured content is simultaneously distributed for publication on various websites. Although this may sound like a cumbersome task, it is actually a simple process. Since Google Panda some marketers have given up on the use of article syndication as a part of their marketing strategy, but many still believe that this practice can still prove to be quite effective if done properly. The goal of article syndication remains the same, increasing traffic to your website from members of your targeted audience. However,... Continue Reading »
Many budding SEOs, good SEOs and even expert SEOs from time to time get consumed in the “keyword” and forget that internal linking is a crucial element of SEO effectiveness. It tells a lot more to search engines as well as visitors than one might think.
Let’s pretend for a moment that site visitors and search engine crawlers are tourists to your site. It is great that we have signs (keywords) spread about to help let people and spiders understand what they are traversing into. But beyond the “signs”, wouldn’t it be helpful to provide them with a roadmap
Most of us are familiar with just how viral YouTube videos can be. From funny to risqué to talent-focused and everything else imaginable, just the right format can cause a YouTube video to be shared with millions, world-wide. Each and every one of us has both received as well as forwarded YouTube videos we felt worthy to be shared. So what defines worthiness? Let’s look at the Orabrush story and decipher.
Orabrush was created by Dr. Bob Wagstaff, who was 75 at the time. In order to get consumers aware of and buying his product, he first spent tons of... Continue Reading »
And to help all the boys and girls out there in SEO land, I am going to give you three link building tips to help secure your spot on Santa’s Nice List. Be relevant, be trustworthy, and be natural.
When building links, you first concern should be finding relevant web sites. So what does that mean? It’s actually pretty simple: a relevant website has content that is meaningful to the visitor. If you were landing on a site through an organic search on Christmas Cookies, you would expect the page you land on to be about Christmas Cookies.
In... Continue Reading »
Vizion Interactive is proudly sponsoring the Jingle Mingle event held tonight at the Dallas Contemporary, benefiting The Dream Fund. Our local team will be mingling about so come say hello!
A new SEO salary report from Onward Search lists Dallas as the 14th best city for SEO jobs and lists salary ranges. Our Dallas search marketing team is proud to be among the growing number of search marketing professionals in Big D. But don't despair if you're not located in Dallas or one of the top markets. Vizion Interactive has a number of "work anywhere" open search marketing jobs including SEO Analyst.
© 2011 Onward Search
Preparations are underway for this year's Thanksgiving dinner. The name of the game this time of year is multitasking. So while organizing the menu and the shopping list for turkey day, I took a moment to consider some of the best things in my personal and work life. Here are 10 things that I most thankful for this year in the world of search with a bit of inspiration from my menu:
Social bookmarking is a great way for companies to interact with customers, gain live links quickly and increase website traffic. Today, there are many social bookmarking sites that can provide these features. If you are looking to implement this practice into your company’s SEO strategy, Digg.com is a great place to start. Digg is a social bookmarking site that combines news, social media, and a sense of community in one site. Users can post news, articles, videos, podcasts and more, in one central location and with those who are interested in what they have to share. Community members are able... Continue Reading »
I had the wonderful opportunity to visit Chicago this week for the SES Conference. Mark Jackson and I also had the chance to take part in the ClickZ Academy where we helped present on SEO fundamentals. A big thanks goes out to all attendees of our presentation. I was unable to stay in town for the whole show but did try to cram in as many sessions as possible for the first half of the conference.
While the sessions I attended where chock full of great tips, tools and methodologies for search strategies; it was not hard to recognize a resounding... Continue Reading »
Lead Strategist, Josh McCoy, and SEW Expert & President/CEO, Mark Jackson, presented “Online Marketing Foundation – SEO” earlier this morning, November 14, 2011, at SES Chicago. They will be attending the conference through Wednesday afternoon and will be in attendance at the networking event tonight. Find them and you can score some great coupons and free drinks.
Find either of these two guys and see what coupons they have for you. From 10% off a social media marketing package, to a free SEO scorecard to free drinks, go see what you get. Just tap their shoulders. They're friendly -- and they... Continue Reading »
More and more of today’s consumers are turning to social media platforms, particularly Facebook, to both rave about great products or to address customer services issues. Whether positive or negative, what these consumers post is there for everyone to see. These postings influence other consumers and their buying behaviors in a very impactful way. Consumers trust other consumers, not paid ads or gimmicks or obvious sales tactics. This is why it is very vital for businesses to address both types of postings from their community members and to do so timely and professionally.
Let’s look at Starbuck’s Facebook page as an... Continue Reading »
Google has announced that its latest algorithm tweak emphasizes freshness in certain searches where the latest reliable content would be most relevant. Of course, this has everyone pondering how to give their content that new car smell.
Keeping your content fresh is an obvious move but the adage about the importance of “being in the right place at the right time” is true here. Search channels with the fresh factor include news, social media, blog and video. Content in these channels is crawled much more frequently than web pages. A new blog post can be crawled within minutes while traditional web... Continue Reading »
With a plethora of SEO extensions available, knowing which ones to use can make all the difference to the aspiring link builder. Now I know that you “would not like to think a person would tell someone he has a plethora, and then find out that person has no idea what it means to have a plethora.” But trust me when I say - there are a lot out there. And while I may not have your superior intellect and education*, today I am going to talk about two of the more comprehensive plugins out there that help in my... Continue Reading »
For those of you out there wondering if you are taking advantage of all the Google search result real estate possible, make sure you check out Josh McCoy's, 7 Steps Towards Google SERP Domination. This is a great review of all the digital elements that can rank in Google search results and the potential factors which help you to rank within these specific SERP elements.