Blog
Did you hear about these recent changes to GMB?
Reading Time: 4 minutes For years, Google Business Profile, formerly known as Google My Business, has been one of Google’s many tools available free of cost. This tool in particular was designed... Read More
Using Amazon’s E-commerce Ads to Build Creatives For You
Reading Time: 3 minutes It’s a new age for shopping, an electronic age. Consumers are increasingly shopping online, and the trend is curving upward dramatically every year. Most people start their shopping... Read More
Tool Tip Tuesday: What Are Multi-Funnel Tools in Google Analytics?
Reading Time: 3 minutes Success in digital marketing requires constant monitoring of your efforts as well as the performance of the competition. Thankfully, marketing and automation tools can make this easier to... Read More
Google’s New Policy on Housing, Employment, and Credit
Reading Time: 3 minutes In a move made earlier this month, Google prohibited certain businesses—primarily those focused on housing, employment, and credit—from targeting their Google Ad products based on the demographic information... Read More
Leverage Your Clients’ 1st Party Data in Amazon DSP
Reading Time: 4 minutes Utilizing your clients’ first-party data as an advertising tool is a great way to expand customer reach through valuable site data. Amazon DSP maximizes sales by going beyond... Read More
An Introduction to Conversion Rate Optimization
Reading Time: 3 minutes You need to acquire clients, increase sales, and spread brand awareness to keep growing your business. To do so, you’ll need to get your product or services in... Read More
5 Conversion Rate Optimization Tests for Lead Generation Sites
Reading Time: 4 minutes It’s easy to measure your business’s efficacy regarding how much your sales team can sell or how many loyal clients you’re able to keep over the years. However,... Read More
7 Brands Doing Social Media Well During COVID-19
Reading Time: 5 minutes The importance of becoming fluent in social media to successfully promote your business and interact with your customers is common knowledge. However, using social media effectively comes with... Read More
Does Anyone Read Blog Posts Anymore?
Reading Time: 3 minutes In digital marketing, we know a few fundamental facts: Content is king. People don’t like feeling as if someone is pushing them into something. People don’t like being... Read More
Relationship Building in the Virtual World
Reading Time: 4 minutes Building quality relationships with employees, co-workers and customers alike is a primary way to develop professional networks. Although the digital interface has increased significantly over the past two... Read More
Changes to Amazon Prime Day 2020 & What to Expect
Reading Time: 4 minutes If you’re anxiously awaiting the deals on Amazon Prime Day, you likely know the sales event that was supposed to take place in July has been postponed this... Read More
Search Engine Marketing Industry News & Notes: June 2020 Edition
Reading Time: 3 minutes As the first month of summer officially draws to a close, things are heating up – both outside, as well as in the world of digital marketing. While... Read More
What You Need to Know About Tracking Client Happiness
Reading Time: 3 minutes As a business owner, your primary goal is to drive the sales that keep your business on a growth curve and moving forward in today’s rapidly evolving business... Read More
Alphabet Facing $5B Lawsuit for Google Chrome Incognito Analytics Data Collection
Reading Time: 3 minutes Digital marketers use Google’s platforms and resources so frequently, it has become difficult to imagine a day without loading up Google Chrome, checking in on Google Analytics, or... Read More
Guest Blogging – It’s (Still!) Highly Relevant
Reading Time: 5 minutes *This post has been updated to reflect the most current trends in the blogging industry. Guest blogging is a well-established practice that has been helping websites increase their... Read More
Best Team Building Activities are Organic
Reading Time: 2 minutes Team Building. There are literally over 200 games designed for ice breakers for your team to get to know one another. Do you remember anything about the people... Read More
The Best Company Newsletters of 2020
Reading Time: 4 minutes Company newsletters have garnered a lot of attention in recent years, owing to their increased importance (and effectiveness) as a marketing tool. They are a useful resource for... Read More
Search Engine Marketing Industry News & Notes: May 2020 Edition
Reading Time: 4 minutes In the dynamic industry of search engine marketing, changes are frequent, often unexpected, and almost always have an impact on paid search marketing or organic search engine optimization.... Read More
3 Things to Know About the Amazon ASIN Grabbing Tool
Reading Time: 3 minutes Digital marketing requires diligence and a steady eye on the competition. Thankfully, automation can make the process easier. A comprehensive suite of digital marketing tools can make or... Read More
Retargeting: How B2B Display Advertising Can Work For You
Reading Time: 3 minutes You’ve heard about display advertising through Google Display Network, social media, and other platforms. Display advertising provides a tempting set of benefits for eCommerce sites, including broader reach,... Read More