If you casually ask an SEO how to redirect traffic to a new site, you can expect at least an eye twitch. If you announce out of the blue that your site is moving to a new domain, expect serious gnashing of teeth and possibly warnings of doom and destruction for your organic search presence. For an SEO, this is the stuff of nightmares.
While there can eventually be tremendous benefits if the site has made improvements that will increase conversions, an improperly managed site migration can take your site back to ground zero in terms of organic indexing and visibility. Despite... Continue Reading »
In my previous post, I discussed how to grant access to Google Analytics to your SEO, agency or another 3rd party. Google Webmaster Tools is another great tool that can provide valuable insights to your team. Webmaster Tools or GWT is basically like an on-going report card from Google which lets you see how the engine views your site.
In GWT, you'll find crawl stats, errors Google encountered, suggestions on how to improve your site, stats on page load time as well as the ability to provide Google with data about your site and upload sitemaps. Google allows you to provide... Continue Reading »
If you are a site owner or manage your company's website, inevitably, you will have to grant access to your site's analytics. I find myself walking new clients through the process of granting access to Google Analytics so often that I thought it would be a good idea to document the steps needed.
1. Access your Google Analytics Account Dashboard
2. From the upper right hand of screen click on Admin button
3. From the Admin Screen choose Users and then +New User
4. Next, choose to create new user, provide
So many changes have come from Google lately that our heads are spinning. Panda and Penguin have slapped us around and have yet to tire. They are still going strong, leaving us dazed and confused as to what these two want to be fed at the Google zoo. In the midst of the smacking there have been changes to Search + Your World, ads above the fold, search quality for video, knowledge graph and much more. But what about articles?
Past practices of article spinning, using article syndication sites to push out mass versions of a single article and submitting the... Continue Reading »
The phrase "content is king" has been both touted and disparaged by SEOs quite frequently over the last decade or so. Recent Google algorithm shifts have helped reignite the rally cry around content marketing. Google desires to surface content which is fresher, original, higher quality and socially popular. The bar for your marketing team has been raised. You cannot win with average content or even a lot of content. You need content which wins fans.
Consistent production of this caliber of content is actually difficult for most companies to deliver. As we audit our clients' content and evaluate their competitors, we generally... Continue Reading »
While many obsess over their inbound link profile, quantity of links, quality of links etc., I am one who continuously reminds others that your internal links matter too. Now, I don’t want to start any fights with link-builders out there as I do feel that inbound linking is more important than internal linking but we can’t forget internal linking for two main reasons. It is a way to show search engines which content is relative to another in a site and also to provide pathways for users across your site.
Google has a pretty good idea of the relationship of your... Continue Reading »
I have an open-door policy. I want to hear from our employees and our clients on how we can do things better. Years ago an employee approached me and said, “You know what, Mark…I think – given the choice – it’s more important that a client is happy rather than if they get results.” At first I was quick to say, “heck no….results are the name of the game.” Then I thought about it…
If a client isn’t happy, then do results really matter? And if they aren’t happy but yet we are delivering results from our efforts, then our ability... Continue Reading »
In the world of social media, there is no doubt that change is inevitable. It seems like every time you turn around the look and usability of your favorite social media site has evolved into something different. Sometimes better and sometimes - not so much. It is no secret that this is a practice commonly found with Facebook. From changing the aesthetic look and feel of profile pages, to adding cover photos and more, Facebook is no stranger to giving its users something fresh, new, and shiny to play with. With the roll out of its latest advertising platform, Facebook... Continue Reading »
As the London 2012 Olympic Games draw near, we are starting to see glimpses of the athletes, the competing sports and finally more on London than just The Royal Family. The closer these games get the more interested we become. We don’t have to be asked twice to cheer on and support our American athletes.
There are lessons to be learned here for all of us. Even marketing lessons. So what exactly can marketers take away from the spirit of these games? Let’s look at the top 5:
1) A great story sets you apart. Each athlete has his or her own... Continue Reading »
It’s the Fourth of July, the day we celebrate our Independence by blowing up a piece of it! My son (who is in elementary school) was asking me questions about this patriotic holiday and while I happen to be the type of guy that actually remembers all that stuff he learned in history and civics, I thought, “What do the Interwebz tell us about the holiday?” So exercising my Google fu, this is what I shared with my son.
America declared its independence from England! The top three results are all related to the history of the holiday... Continue Reading »
There are many social media sites designed to share content with their community. StumbleUpon does this by displaying content according to user preferences. By sharing links you can increase web traffic and boost the lifecycle of your content. And to do that you are going to need to increase the StumbleUpon page rank of your content via number of views and number of followers.
So where to start? Get involved in the community by developing a genuine presence. Do this by reviewing content of other Stumblers. Found someone with content you like and/or related to your interests? Follow them. By... Continue Reading »
So, here we are at Search Engine Strategies in Toronto. This is day 2 and I will be updating continually with the latest and greatest insight from today's speakers. Email Can Drive Search, Social and Mobile Christine Yaged from Publishers Clearing House Evaluate You Brand!- What are your customers needs, what makes you special? Understand Your Customers-Survey, Feedback and assess analytics Liquify your Content-Content is like water. It has to go everywhere, people have to access it in many ways. Zephirin Lasker from Pontiflex 88% of people check email from mobile device daily. Be direct, fast loading, one sentence what the user will get. Have ... Continue Reading »
Summer is upon us and that means universities nationwide are cutting loose their communications and new media graduates out into the real world job market. These new graduates are eager, young, full of passionate energy and have silly smiles plastered all across their faces. They come armed with the latest smart phones and tablets (clearly graduation gifts) and they know how to use them. They're hip, in the know and wear the latest styles and speak the lingo. But do they know what they are doing when it comes to your social media marketing campaign?
Well, let's ponder this a bit.... Continue Reading »
So you have been Penguinized, hopefully no worse than you were Pandalized. What was this update from Google all about and how can you counter so that you maintain your SERP presence.
Penguin was an algorithmic update set worth by Google to do what all algorithmic update before intended to do, better search result relevancy. The Penguin update was specifically intended to combat overly-spammy web pages. Google took aim at sites with unnatural back links, crap content and overstuffing of keywords.
Since Penguin came out of the gate the consensus of many is that this was more of a link
Many social media sites are designed to share content with their community. Delicious, however, is not so much about sharing content as it is about saving content for later consumption. Understanding this basic function of Delicious, you can then maximize its utility for SEO.
So how do we do it? A good place to start is to browse Delicious content related to your niche. Interested in promoting handmade furniture? Type in the relevant keywords in Delicious and see what content is there. In this way you can find out what kinds of content the Delicious community deem important enough to save... Continue Reading »
Meet Mark and Josh as they give their Online Marketing Foundation - SEO presentation at SES Toronto. Mark and Josh will be presenting their workshop the morning of June 13, 2012 between 8:00 - 12:00 p.m. The conference will run for three days, from June 11-13, 2012 at the Hyatt Regancy Toronto.
Mark and Josh will present the fundamental principles of SEO and provide practical, real-world methods that you can utilize simply and immediately. "This no-nonsense, intimidation-free training is a wonderful way to kick off the SES conference and ensure that you walk away with actionable information on... Continue Reading »
If you have not taken advantage of the fastest growing marketing method today, there is no better time than now. Social media marketing can seem overwhelming and even a bit abstract if you are unsure of where to start and what to do. But more and more statics are showing the explosive growth of social media marketing for businesses. This cannot be ignored and can indicate only one thing: It works.
The key is choosing which platforms support your goals and house your target audience – and keeping up with managing your campaigns correctly. From blogs to communities on Facebook and... Continue Reading »
Some marketing managers in the B2B space are still skeptical about the effectiveness of social media. Many are still sitting on the sidelines. However, there is a growing amount of data to indicate that social media conversations can close sales leads.
Selling Through Social Media to Close More Leads InsideView
Does your 2012 marketing plan call for social media? If not, give us a call. We'll connect you with a social media specialist who can help you feel comfortable in social media.
No more hiding behind the admin panel in the view only mode. Facebook has rolled out Timeline for all brands, ready or not. We’ve watched the early adopters of Timeline get their feet wet first. We’ve also watched the recent explosion of the newest social site, Pinterest. Their early adopters have taken charge while others jump on the bandwagon in record high numbers. Now that these two powerhouses have rolled out new platforms or came on the scene with a fury, some dust has settled. This dust is turning into gold for some brands.
While Facebook’s proves that “brands get 46%... Continue Reading »
So, I just watched The Hunger Games this weekend, and I have to say it was pretty good. My wife had read the books and convinced me to check out the movie. I’m glad she did, because I had a great time. And apparently I’m not alone in that sentiment, since it’s being reported that The Hunger Games had the third best opening weekend of all time. That’s pretty strong.
Thinking about the movie afterward, I do what I always do and start making connections to link building. I know, I know, I’m a sick puppy. So what correlations did I... Continue Reading »