Content marketing and communications have come a long way. Just a couple of decades ago, marketing messages were pushed through newspapers, TV, radio broadcasts and print media. They were one-way push marketing. Journalist were considered elite and hard to reach. It was deemed a great feat to have a journalist write about your business in the local paper or an industry magazine, two outlets with limited audiences.
The Internet did not become public until 1994. But once it arrived on the scene, creative business minds saw the reach potential it gave them while opening up a means for two-way pull marketing.... Continue Reading »
When someone writes a negative review about your business or starts a thread on a forum; it’s not fun to deal with negative publicity, no matter how large or small your brand is. Ideally your company already has a solid action plan and protocol in place for times like these. You can't just bury your head in the sand and pretend the problem is not there. Even something that may not seem “big” upon immediate inspection can grow into multiple, ongoing problems. It’s best to immediately nip these issues in the bud before they morph into an unmanageable PR nightmare.
Here's... Continue Reading »
If I could sum up local search SEO in a few words as it has progressed over time, it would be to say that local search is showing search engines a relevant understanding of what you (as a business) offer/provide in relation to proximity. We have worked as local SEO experts in creating local listings and citations to help Google understand where we are located. We have created relevant and effective location pages on our site or through our geo-relevant keyword research to help Google understand what we do and where we are located. We have worked to create a... Continue Reading »
In one of my past posts back in May titled Latest on Webspam Combat from Google, I wrote about how Google was combatting spam by threatening and punishing sites or networks that sale or distribute paid links. With all the “link building is dead” and “Google will swat you” talk swarming around, it’s no wonder businesses and agencies alike are partially afraid to engage in a link building strategy. With that notion in mind, let’s dive into why Google focuses so much on sites and networks that attempt to sell links. Do Links Still Matter? Of course they do and I will ... Continue Reading »
Thinking about buying a used domain? You better stop and do some research first. But before I go any further, take a gander at this:
We all know you can’t “reset the SEO” on a site but the question is still valid (though maybe not on a $5,000 spammed domain).Is it in the index?
Seems like a duh statement right? Well, it is. Cutts' video shows us the easiest, simplest way to check if a site is in Google’s index. And since we’re talking about used domains, unless they removed it via the robots.txt file there should still be some pages left.... Continue Reading »
Before getting into how to measure the value of infographics, let’s first look at what they are and what their purposes are in terms of content marketing. What goals can infographics meet for your overall content marketing objectives? Why should your business invest in producing and promoting an infographic? What should it say?
An Infographic Defined
An infographic is a fun, visually engaging way to communicate a lot of content that does not require a lot of reading. It’s a way to
get complex messaging in front of your target audience in a quick and stimulating way. You can already see the benefit,... Continue Reading »
From time to time, I think it is quite healthy to step back from our screens and clean our SEO lenses off. If there is one thing I suffer from its “keyword-targeted blinders”. And it’s my opinion that I’m not alone. In this people become so consumed with chasing certain key terms or SEOing the hell out of a page they lose focus of the ever-changing message Google is sending us on what matters.
As to my fore mentioned confession, yes, I am guilty of this behavior. It’s very hard not to be when SERP competition continues to get tougher. Not... Continue Reading »
In case you haven’t heard by now, Apple announced Siri’s search will be powered by Bing:
Big news right? If you don’t think it is consider this: At SMX West 2013 Covario predicted that by the end of 2013 mobile search will power 1 out of every 3 searches. This and the fact that local search is up to 73% via mobile devices compared to generic phrases at 58% (in desktop vs. mobile) Bing has certainly positioned themselves to split the market share.
Why hasn’t Apple done this before? Why now?
Siri used to use the default search engine that... Continue Reading »
Facebook couldn’t help themselves and had to jumped on the hashtag bandwagon. Following the likes of Twitter, LinkedIn, Google+, Instagram, Vine and many other social profile websites, Facebook announced earlier this month that they would be supporting the topic organization system better known as #Hashtags. As stated by Facebook, many users already post hashtags anyway, so why not make them work.
Facebook says hashtags fulfill a critical need to organize the public discussions happening in the social network:
During primetime television alone, there are between 88 and 100 million Americans engaged on Facebook - roughly a Super Bowl-sized audience every single... Continue Reading »
Google recently released the Penguin 2.0 algorithmic update on May 22nd. This was meant to be a continuation of their anti-webspam effort of the original Penguin update. This and the following two revisions to the update were intended to provide better search results via the penalization or filtering of sites whose pages were in possession of less than satisfactory backlinks or “authority." What Penguin 2.0 brings to the table is a more in-depth, deeper dive into this cleanup. If you were affected by the original Penguin update a little more than one year ago, you might see yourself suffering again... Continue Reading »
Facebook’s platform changes quite often. The constant changes can make us forget what we already knew or just feel like giving up. Facebook can be frustrating. So let’s go over some quick points you may have forgotten or just never knew that can help you with overall marketing efforts. Cover Image Description Let’s start with Facebook’s cover image. Have you added a description with a call-to-action and a link? A lot of brands don’t know to do this. The image header itself cannot be made to have a hyperlink but you can click it. The click takes you to the URL for ... Continue Reading »
Google is at it again - threatening and punishing sites or networks that sale or distribute paid links. It’s the same ole song over and over again from Matt Cutts and Google’s Webspam team. Google, via Matt Cutts, has issued numerous warnings about an upcoming crackdown on sites and networks that sale links and attempt to pass page rank, but it seems like their starting to bite instead of just barking.
On Monday, May 13th Cutts released a video titled “What should we expect in the next few months in terms of SEO for Google?” In this video Cutts touched on... Continue Reading »
It has been an absolutely great time here in Atlanta at the Digital Summit. Vizion stayed busy sponsoring a booth and speaking with several attendees. This year's content was great as well. From SEO to video marketing and email marketing to social media strategy, attendees looked like they were having a great time, as were we!
Below are some takeaways observed when we had a chance to step into some of the great sessions at Atlanta Digital Summit:
Keynote: How to Not Suck at Marketing
-Your worst enemy online is the "Back" button. if you can't entice someone they... Continue Reading »
Time is something that can slip away from you pretty quickly. It doesn’t matter if you’re building links, writing content or auditing a site. When you’ve got “x” amount of time allotted for a project and you get focused on it, it’s easy to go over. Or if you keep checking the clock to make sure you’re not going over, the work itself can be compromised. So how do you stay on top of a massive to-do list while pumping out quality work for your clients?
Make a schedule and stick to it:
This seems like a no-brainer (and should be) for... Continue Reading »
As inbound marketers, we’ve all scratched our heads at times wondering just how effective social media marketing is. We understand that it's about priceless brand exposure. We can never get enough of that. We also understand about how invaluable it is to have an engaged community and increased footage as a trusted resource in our niche industries. But sometimes relating our social media efforts to exact bottom line dollars can make us scratch our heads.
We know social media is pull marketing, soft sales and assisted conversions (not direct conversions). But it’d be nice to know there is something a little... Continue Reading »
Pay-per-click (PPC) and social media are very diverse digital marketing approaches. While pay-per-click (PPC) is based on immediate calls-to-action via push marketing, social media is based on brand awareness via pull marketing. Use this to your advantage. Utilize paid search data and metrics to strengthen and support social media marketing efforts. In this sense, they really do work hand-in-hand.
First, remember to stick to the 80/20 rule when creating content for social media channels. This content should be 80% thought leadership, tips, industry news, resource shares, etc., while only 20% of this content should be promotional.
Social media is no place for... Continue Reading »
A well thought out SEO strategy is contingent on exhausting all outlets of knowledge in the initial phases of the organic search effort. This means mining through competitor data points to assess how they have reached success but also utilizing data from your own marketing efforts to assess what your avenue of attack should be as it relates to SEO. A sound SEO campaign begins with keyword research and a review of analytics to determine what terms are of value today and that have historically brought quality traffic to the site. Aside from reviewing successful organic terms to not lose... Continue Reading »
Spring breeds new techniques and opportunities for Internet marketers, particularly in the area of paid search (aka PPC). Google and Bing have added additional functionality in both ad formats and targeting. These new features should make managing and testing your campaigns a lot easier. With the explosion of mobile traffic across smartphone/tablet/laptop/notebook devices these new features could not have come at a better time.
With cost per click consistently rising year over year, marketers must find unique ways to maximize and convert each click. This means being in tune with your customers and their browsing and shopping habits, as well as... Continue Reading »
Whether you’re in the process of building links or getting a campaign ramped up, chances are you could stand to take some time to look at improving your link campaign. If you’re looking for some inspiration or need some insight on how to improve your links, I suggest taking a look at your PPC for some insight.
Evaluate Landing Pages
One item that is taken into consideration managing PPC is the landing page you’re sending visitors to. It’s highly recommended you send users to a specific landing page associated with the phrases the ad is targeting. Pointing every ad at the homepage... Continue Reading »
Online marketing today primarily consists of two heavy-weights that go hand-in-hand: content marketing and social media marketing. Brands use content marketing as a primary factor in their social media efforts. Today’s consumers are not only tech savvy but they are reputation savvy. They will trust what their friends and friends of friends say online about a brand any day over what the brand is telling them in an advertisement.
While brands know and understand this, they seem to miss the mark when creating their own content marketing strategies. Take infographics for example. If your brand is creating and pushing out infographics... Continue Reading »