Collected Data is Less Than Half the Story There are a multitude of recent success stories surrounding big data. Google has not only used big data for itself, but has also developed tools to help other businesses utilize the continually growing amount of data. For example, Netflix recently used big data to launch House of Cards which, according to a New York Times article, the streaming service knew “would be a hit before anyone shouted ‘action.’” When hearing about real-life success stories like Netflix’s, it can be easy to get starry-eyed…Read entire entry »

A Good Story is Timeless. Your Content Marketing Should Be Too. Stories are an intrinsic part of humanity.  They bring us together.  They teach us lessons.  They even entertain us.  A good story, like good content, creates and maintains connections, between individuals.  Stories can even be timeless and – in the age of the internet – stories can live on making connections much longer than one might think. From our very beginnings, stories kept us together and created the social animal that we are.  Throughout history, the most powerful stories were those about the creation of all things.  Every culture in every land had a creation …Read entire entry »

Sometimes, trying to find the right content week after week gets tiring. The holidays can breathe fresh air into your blog, 3rd party articles, social media campaigns, and more. However, you may want to think carefully about your audience to get the most out of a seasonal content marketing campaign. Like the real or imagined drama behind Starbuck’s all red holiday cups, some content can stir up controversy. How do you enjoy the togetherness of the season without seeming overly PC or too narrowly focused? Use these tips to make your 2015 holiday content marketing campaign holly, jolly, and more!   …Read entire entry »

If you are a site owner or manage your company's website, inevitably, you will have to grant access to your site's analytics. I find myself walking new clients through the process of granting access to Google Analytics so often that I thought it would be a good idea to document the steps needed. Granting Access to Google Analytics 1. Access your Google Analytics Account Dashboard 2. From the middle of the screen click on Admin button 3. From the Admin Screen choose User Management from under the Property column. …Read entire entry »

In my previous post, I discussed how to grant access to Google Analytics to your SEO, agency or another 3rd party. Google Search Console (formerly Google Webmaster Tools) is another great tool that can provide valuable insights to your team. The Google Search Console is basically like an on-going report card from Google which lets you see how the engine views your site. In the Search Console, you'll find crawl stats, errors Google encountered, suggestions on how to improve your site, stats on page load time as well as the ability to provide Google with data about your site and upload sitemaps.  Google allows you to provide access to this platform to 3rd parties with just a few steps: Granting Access to Google Search Console: 1. Access your …Read entire entry »

Halloween is almost upon us, and if you haven’t completed your Thanksgiving, Christmas, Hanukkah, and New Year’s marketing plan yet, you’re running out of time. Even if you have a plan, tweak it with this 5-step holiday marketing checklist to see a measurable increase in holiday sales. Step 1: Forget Your Channel Strategy Your customers don’t have a channel strategy. They have a shopping strategy. And for well over 75% of them, that strategy starts online, whether the final purchase is made in a store or online. So that your holiday sales campaign by looking at how your customers buy. What days of the week are the busiest for your online sales? What time of day, and day of the week bring customers into the s…Read entire entry »

We all use them. But who thinks about the old-school marketing essentials like business cards, PowerPoint slides, everyday emails, and social media avatars? But the truth is that if we don’t pay attention to these little details, we’re overlooking one of the most powerful tools in our marketing arsenal. Social Media Avatars that Attract Followers We’re not talking about those photos of scantily-clad young women that spammers use to get gullible Twitter users to click on links. We’re talking about avatars that make you or your brand seem likable, trustworthy, and competent. The poet and essayist Ralph Waldo Emerson wrote, “A foolish consistency is the hobgoblin of little minds.” But consistency is the hallmark of a great social media avatar – use the same one on all your profiles, and don’t change it too often. When you do change it, make sure the changes aren’t too drastic. You want people to recognize you, after all. If you’re a start-up company, o…Read entire entry »

Does it seem like Google makes drastic changes to its algorithms every time you start to see solid results from your search engine optimization (SEO) strategy? You’re not alone! SEO is a fast-changing art and science. The kind of business you run affects your SEO strategy, but so does the way Google processes information and produces its search engine results pages (SERPs). The company – like Bing, Yahoo, and other search engines – is constantly tweaking things. So how can you keep up? One way, of course, is to hire SEO experts like the team here at Vizion to do it for you. But if you’re not ready to do that just yet, or you enjoy doing it yourself, here’s a list of five SEO tools we use to stay ahead of the curve for our clients. Google Webmaster YouTube Channel Moz’s Google Algorithm Change History Mike Blumenthal’s Local SEO blog Google Analytics Google’s Search Console (aka Google Webmaster Tools) …Read entire entry »

Over the last year we have heard a lot more combined usage of the terms HTTPS and SEO. HTTPS is an acronym for Hypertext Transfer Protocol Secure. This is basically HTTP (Hypertext Transfer Protocol) + Secure which notes the usage of SSL or Secure Sockets Layer. This encryption protocol is used to aid in the ability to have a secure internet connection. This becomes a need in the ecommerce arena when one is submitting credit card information in a purchase. The bridge between HTTPS and SEO began a little more than a year ago as Google announced HTTPS as a ranking signal. This perked the interest of many SEOs as Google was providing insight into how one might rank better by utilizing this secure connection. The even larger interest was how significant the signal boost was. Many in the SEO industry took the advice from Google and made the move to HTTPS. What was found in several tests were tha…Read entire entry »

Has the Age of “Paid SEO” arrived?   Picture this: Google crawls your site, matches a search query to one of your most important keywords, and then places a related, automatically-generated listing, pointing to the appropriate landing page – in the part of the SERP reserved for ads. Paid organic rankings? The death of keywords? Google took a step in this direction recently when it announced completely-revamped Dynamic Search Ads (DSAs). Originally made available three years ago, this already-powerful tool has been “enhanced and retooled from the ground up.” Basically, the DSA functionality allows advertisers to display customized ads in reaction to search queries – without specifying keywords. Google actually uses its organic indexing technology to crawl the advertiser’s site and automatically display ads that are relevant to its pages. Google creates a headline that is appropriate for the page’s product or service, and the descr…Read entire entry »