Over the last year we have heard a lot more combined usage of the terms HTTPS and SEO. HTTPS is an acronym for Hypertext Transfer Protocol Secure. This is basically HTTP (Hypertext Transfer Protocol) + Secure which notes the usage of SSL or Secure Sockets Layer. This encryption protocol is used to aid in the ability to have a secure internet connection. This becomes a need in the ecommerce arena when one is submitting credit card information in a purchase. The bridge between HTTPS and SEO began a little more than a year ago as Google announced HTTPS as a ranking signal. This perked the interest of many SEOs as Google was providing insight into how one might rank better by utilizing this secure connection. The even larger interest was how significant the signal boost was. Many in the SEO industry took the advice from Google and made the move to HTTPS. What was found in several tests were tha…Read entire entry »

Has the Age of “Paid SEO” arrived?   Picture this: Google crawls your site, matches a search query to one of your most important keywords, and then places a related, automatically-generated listing, pointing to the appropriate landing page – in the part of the SERP reserved for ads. Paid organic rankings? The death of keywords? Google took a step in this direction recently when it announced completely-revamped Dynamic Search Ads (DSAs). Originally made available three years ago, this already-powerful tool has been “enhanced and retooled from the ground up.” Basically, the DSA functionality allows advertisers to display customized ads in reaction to search queries – without specifying keywords. Google actually uses its organic indexing technology to crawl the advertiser’s site and automatically display ads that are relevant to its pages. Google creates a headline that is appropriate for the page’s product or service, and the descr…Read entire entry »

If there’s one thing that drives users insane on a site, it’s when things go a bit . . . awry—broken links, links that redirect to the page they’re already on, and many others. In this article, I’m going to address some of the more common issues as well as some ways to spot and resolve them quickly. Broken Forms and No Way to Contact Support When people fill out a form, they are looking for some kind of response. If the fields and submit functions aren’t working, how …Read entire entry »

As digital marketers we can all likely agree that with a multitude daily metrics to assess, the ability to use software tools to help us in our daily work lives is essential. With that, this Tool Tuesday we are taking a look at CognitiveSEO. CognitiveSEO, the brainchild of Razvan Gavrilas, has been live since 2011 and to this day is used by thousands of today’s top brands and agencies. Off the cuff, the tool gathers data across link data, organic visibility and social media presence and is presented in a dashboard tab view, much the same as other tool solutions provide. So, what makes this tool different? Let’s take a look at each one of these sections and highlight why we think this tool is a must-have in your digital marketing toolbox!   Campaign Management In order to analyze data we can utilize the Instant Backlink Explorer or we can create an on-going campaign. To get the fullest benefit out of t…Read entire entry »

Drafting an eBook is a great value proposition for your audience – or at least, it can be. Businesses often employ this type of content to provide readers with focused content that delves into whatever issue they are researching. This could be an evaluation of SEO trends in 2015, how to employ a new technique in a business, or explaining a new industry revelation. Simply providing an eBook, though, is not enough. Make sure your eBooks include these three elements to guarantee you get the most out of this content. Empathize With Your Target Audience Understanding your ideal consumer’s pain points is an essential part of the conversion process. Of course, considering these needs when you…Read entire entry »

The world of SEO, SEM, and ROI can make an in-house marketer’s head spin. As these individuals reach out to the world of digital marketing professionals to make their content headaches go away, agencies are presented with the perfect opportunity for new business. However, if prospective clients get a hint of ineffectiveness, dated information, or results that fall short of their expectations, they will take their business elsewhere. Is your digital marketing agency losing ground to these ideas? Conduct a self-audit by asking these questions and make sure you can meet the expectations of a growing client base. What Process Do You Employ to Ensure Your Recommendations Are the Best Thing for Your Brand? How do you discover changes to the industry, and what steps do you have in place to implement new policies? SEO and SEM are …Read entire entry »

One of the main strengths of the Google Display Network is the wealth of targeting options. Advertisers can choose to target site pages or groups of people by: Site or page topic using keyword or topic targeting Specific sites using placement targeting Previous advertiser-site visitors using Remarketing People with specific interests using affinity targeting, in-market targeting and custom affinity audience targeting (Note that up until February 2015, there was an additional targeting option called interest targeting. This option has been retired and Google advises advertisers to switch to affinity or custom affinity instead.) In this article I’ll delve into the newest targeti…Read entire entry »

Have you ever found yourself recommending a particular tool and realize pretty much no one has ever heard of it or has used it as consistently as you have? I totally feel that way about OneTab. OneTab is an extension for Chrome and the simplest way to describe what it does is this: Import a list of URLs into OneTab and the extension will open them all at once Export a list of open tabs from OneTab and paste them into Excel or another document So why do these functions make OneTab so wonderful? I was really tempted to write “Onederful” in reference to the movie …Read entire entry »

Currently Viral – May 21, 2015 We all know reddit attracts introverted geeks and there's nothing like a post that empathizes with the introvert's social plight amid a sea of like-minded socially awkward redditors. The image, originally posted on imgur, encapsulates who we've all felt at different times trying to edge into a conversation at a social event, whether we're introverts or extroverts. The post is currently trending at 539 comments and counting in the /funny/ subreddit. This thread is significant because it's probably the most empathy ever shown in one place in reddit. Ever. And it may never happen again. Identifying with human struggle is an excellent way for a post to go viral. It's part of the key to turning a mere novel into a c…Read entire entry »

Many enterprises rely on Google Analytics to track customers wherever they are. The results allow businesses to optimize their websites and pages, pinpoint opportunities for improvement, and understand where their channels are the most successful. This is an easy way to attribute conversions and online transactions to a specific source or medium, whether it’s an ad campaign, organic search, or any other entry point that led to a consumer’s purchasing decision. Getting started and sorting through the vast amounts of information Google Analytics uncovers, though, can be difficult. Here are three easy-to-use features that will give you everything you need to track the effectiveness of your digital efforts without suffering from data overload.   Channel Reports Analysts rely on Channel Reports to determine the effectiveness of referrals, search engine ranks, and ads based on the medium or channels that brought them to the site. Defaul…Read entire entry »