The year 2012 was filled with countless SEO changes. Many welcomed it; but it seems even more dreaded it. So what changed in 2012 that you should be aware of?
Penguin & Panda
If you do a Google image search for “Google Panda” or “Google Penguin” you get a pretty clear sentiment for how our industry viewed these updates. I don’t care what the posts these images are used with say, a picture is worth a thousand words. In short, these updates made business owners (and SEOs) pay a lot more attention to on-site and off-site optimization efforts.
Panda was focused at the... Continue Reading »
Have you ever been on Facebook and posted a request to your friends to recommend a great restaurant in a city you’ll be visiting? Did you notice ads starting to populate on the right side of your page for restaurants in that city? That’s Facebook’s ad campaign picking up the keywords in your post and giving you what you want. While that is pretty cool in itself, what’s even more cool is seeing how many of your friends like that restaurant’s page. In today’s social consumer’s eyes, the friends’ likes has more weight than the ad itself.
Seeing these ads can... Continue Reading »
The other day I sat thinking about all of the great SEO tools that have come about in the last few years. These online tools and software mashups make it so much easier to see SEO errors and mistakes. But they can also highlight the many opportunities that lie in front of us in the world of SEO, on-page and off-page. I also thought about the advancements in Google Analytics (GA) in the last few years as well as the lack of GA offerings I figured we would have by now.
Now I don’t want to look a gift horse in... Continue Reading »
Get the most out of your search and social media campaigns this year by taking inventory now and making these 13 actions part of your best practices.
1. Make measurement a priority in 2013. IIf you’re not able to track the ROI of your search campaigns (or worse yet, don’t know what ROI is or what your goals are), move this initiative to the top of your to-do list. It’s critical for your search team to be optimizing your campaign around the right products, keyword targets and metrics that move the needle for your business. Make sure your analytics are set... Continue Reading »
We’ve all been pitched by someone from a marketing agency offering number 1 rankings in Google or our money back. Sounds enticing enough, right? But does that offer mean they know what they are doing and what do 1st page rankings actually do for your brand and your bottom line? For some, it’s that boost needed to bring in tons of organic traffic to their Website. For others, it’s just nice to say there is some ranking on Google's 1st page for a few keywords. But keep in mind the primary goal. All companies are looking to increase revenue, and... Continue Reading »
In the digital age, we cannot look into the rearview mirror. Why, you ask? Because the search marketing space is moving too fast for us to focus on the past. OK, OK we can hit the highlights: Google's Penguin algorithmic update slammed what were deemed as spammy sites; Google Shopping (the wonderfully free offering for ecommerce sites to generate revenue) became a paid inclusion service of Google Adwords - My Product Listing Ads. We hit a few highlights, and considering that Google makes an algorithmic change on the average of once per day, we are just scratching the surface. Let... Continue Reading »
Each new year brings about new ideas and first attempts. Many companies have blogs that are not living up to their potential. Why not make a New Year’s resolution to work on increasing your blog traffic? You can achieve this goal by writing blog posts on topics that have been proven to get reads and shares. Here are 13 proven blog post topics for your 2013 planning:
1) Lists. Compile a useful list related to your industry. This blog post you are reading right now is an example. I’m giving you a list of blog topics to help increase your blog... Continue Reading »
Unless you have been hiding under a rock you haven’t had much choice but to notice the newest Social Media force to hit the scene, Pinterest. Pinterest is a social network created to “connect everyone in the world through the things they find interesting.” The site allows its users to share and discover videos and images by “pinning” their interest to their own pinboards. The influence that a specific pin has can be seen through the number of likes, comments and repins it receives.
Because of the heavy popularity of the site and the competitive advantage it offers, Pinterest is a... Continue Reading »
It was another busy day at Dallas Digital Summit. Between speaking and running our company booth we were able to get out to a couple sessions to soak up some of the great knowledge being delivered! Hear are some highlights!Email Marketing
Email Deliverability-The What, the Why, the How
Ryan Moss -YesMail
-Gmail Blocks email marketing blasts.
-Ensure you are generating inbox measurement reporting before you begin campaigns
-Blacklisting: Spamhaus, a blacklisting enforcer, creates "spamtrap" email addresses as learning beacons to find people to blacklist. This can cause a loss of 70% of your blast audience.
-Understand your audience and complete segmentation based on engagement.
What's New What's... Continue Reading »
Alexis Ohanian Co-founder Reddit
-You have to earn every single user.
-The internet is a level playing field.
-Have an idea and start doing it.
-Instead of opening a factory you only have to open a laptop.
-Unprecedented growth only happens in an interconnected web.
-Make something people want.
-Amazing, Reddit has spent $500 on advertising in the last 7 years.This was on stickers!
-Good design is winning. Your UX tells me how much you respect me, or how much you disrespect me.
-What you have can be valuable. Take your awesomeness to scale.
-Give lots of damns!
User Design and Experience
Fail Fast, Learn Fast, Move Fast
Jeremy Johnson -Travelocity
-You need... Continue Reading »
It was another great day at SES as the conference drew to a close. With leaving early to catch a flight and speaking in one of the sessions, it left me with only two sessions of recap for today. There was still some pretty good info to be heard though. Enjoy!Integrated Marketing: What Does it Really Mean? Panel Session Lee Odden -TopRank Online Marketing Giovanni Rodriguez -SocialxDesign Todd Friesen -Salesforce
As we near the end of the year, most marketers are taking a cursory look at their paid search campaigns and deciding whether they can sustain or must increase their budget for 2013. Another group of marketers, however, is getting in the weeds and taking a hard look at their PPC campaign performance. They are taking a deep dive into all aspects of the campaign from the campaign structure to the creative. They are comparing their tactics and landing pages to competitors and finding opportunities to increase results with less money.
David Szetela is a paid search marketing consultant, national speaker... Continue Reading »
It was another informative day here at SES Chicago! Below are some highlights from tracks that I attended today.
Building A Massive Customer Base Through Content Driven SEO
Evan Bailyn -First Page Sage
You can either push traffic from another site to your site or pull traffic to your site because your site has compelling content for search engines and people.
Have the "nuclear football" This is defined as Engaging content + links + PR.
Create great niche content, tell bloggers, webmasters and press about it. Google loves links and social sharing.
Engaging content can be that which is interesting to a mass of people, fascinating... Continue Reading »
SES Chicago is upon us once again. I got into town early this afternoon and had a chance to sit in on only two sessions today, but good ones at that.
Ryan Jones -SapientNitro
You have to have goals and KPI's.
Measure what makes sense not simply what's measurable.
Reporting tells what the number is, analytics tell why and what we should do about it.
Correlation is NOT causation. The closer you analyze one variable the more you are not analyzing other variables.
The SEO process revolves around analytics (maint., discovery, strategy, execution)
Don't look at just keywords but look at the actions caused by those... Continue Reading »
Besides the recent presidential election, Hurricane Sandy has been one of the most talked about topics on the Web. #Sandy and #Frankenstorm not only trended Twitter for days, they trended on Google+ and flooded many other social sites as well. Posts like this one below are still hitting Facebook right and left:
Tweets like this one continue to take over Twitter under the #Sandy hashtag:
The American Red Cross is communicating the help they are providing as well as asking for donations via social media. The NYC mayor was called out on social sites for not accepting aid... Continue Reading »
As the 2012 Presidential Election comes to a close this evening, there are several social media marketing lessons that can be taken away from this year’s campaign. Some of these include how to find competitor missteps and capitalize on them, how to learn to laugh at yourself in public and cry only in private and how to accomplish these things and still be able to have dinner and smile at each other to save face when summoned. But in all seriousness, it is no secret as to how much social media and the Web can influence the way society views... Continue Reading »
Guest blogging has been the new Oprah within the interactive community for a while now, and with the increasing changes coming from Google such as Penguin and Panda, this seems like this tactic may be one of the few left to build high quality links back to your site.
So what is guest blogging? Purely just what it sounds like … you write a blog post as a guest or subject matter expert for someone else’s blog or website. There are many advantages for authors who guest blog:
Last month we talked about what is a backlink, covering both internal and external links, and closed with the question, “Why should I care?” Well, you should care for two main reasons: backlinks transfer influence in the form of page rank and they can drive referral traffic to your site.Influence
Influence is affected because search engines look at the quantity and quality of the backlinks to your site to help determine just how popular and trustworthy your website is. The Web is interconnected by backlinks. Evaluating those connections -- their relevance and influence is the bread and butter... Continue Reading »
Vizion Interactive is proud to announce the launch of our new Webinar series, V-Cast. The first in the series, Conquer the Top 5 Social Media Hurdles, will be hosted on November 7, 2012 at 11:30 CST.
The top 5 issues to be covered are:
This first Webinar will be presented by Lisa Young, social media lead and hosted by Natalie Revell, social media specialist. Future Webinars will include education on local search, organic search, paid search and more, such as specific topics like brand personalization in social media conversations.
The series... Continue Reading »
This week on Search Engine Watch you may have seen my column on How to Prove the Value of SEO in 10 minutes. I dove into the quick ways you can point to data areas in Google Analytics to show the power of Organic Search marketing. I also added the often stubborn rebuttals you may receive in your presentation of the facts as well.
The ongoing advancements in Google Analytics have given us as SEOs, over time, a better way to portray how imperative that Organic Search marketing is a part of the overall marketing mix. One of the greatest