The Vizion Search Engine Optimization Blog
- 2011Aug1Open Site Explorer v3
SEOmoz is easily one of the top 5 tools in any link builder’s toolbox, and their Open Site Explorer has been given a face lift with the launch of version 3. Announced at last week’s MozCon, OSE v3 sports several notable features to go with its new look.- 2011Jun29+1 Metrics in Google Webmaster Tools
+1 Metrics is the newest offering from Google Webmaster Tools. See what the latest in Google Social efforts have to do with your site and how you can see if it is working for you.- 2011May23Taking Advantage of Google Instant Previews
Have you noticed the recent addition of Instant Previews to Google Webmaster Tools? Learn more about how you can use this to your advantage as well as for the education of your internal team or clients. - 2011May3Content Is King – Does It Mean Something Or Is It A Myth?
Has it already been a month since SES NYC? What a fantastic show! It certainly did not disappoint, with four great days chock full of the latest and greatest in SEO and search marketing.
I had never been to an SES before, and looking back on the show, there were a lot of things about it that surprised me. Oddly, the thing that may have surprised me the most was the number of times I heard the term “content is king”. Between search engine reps, speakers, and attendees, the phrase kept getting tossed around the show, like a beach ball in the bleachers at a baseball game.
It probably sounds so silly to be surprised by something like that, but think about it for a second; here we are at a show dedicated to the newest tactics and techniques in search, and you keep hearing this cliche that’s practically as old as SEO itself. It’s like going to a car show where people keep talking about an ’89 Yugo.
Don’t get me wrong, I believe in great content as much as anybody. It’s just that, the longer I work in search, the more I find the phrase “content is king” to one of [...]
- 2011Mar28Search Engine Strategies Conference – New York 2011 Recap
First off, wow, what a great week at SES! After a much needed mental detox from the overload of great sessions and networking events, I wanted to throw some perspective your way from what happened at SES New York this year.
Hopefully you have had a chance to stay tuned to all of the great speaker highlights via our Facebook fan page. For those who didn’t, here is my take:
Search Marketing, without question, forces us to be as proactive as possible. I had the great opportunity to participate in the first day panel, Search: Where to Next. With all of us on the panel thinking further out than just around the corner, we fielded questions and provided insight on what the world of “Search” and how it will look like years from now. Most all of us agreed to some extent that search will not be overrun in the future by social, apps, personalization, etc., but that these verticals and topics will definitely change the landscape of the user experience in the future. Key takeaways include:
“Focus on Content, image and video delivery will become more prominent in the future. Quit building junk pages cause you think you are SEOing you [...]
- 2011Feb2Social Media Gives Shoe Retailer’s Promotion Legs
Shoe retailer Onlineshoes.com recently launched promotion called Shoestakes designed to entice bloggers to participate through Twitter and their blogs. The prizes are certain to hook a good number of entries. A lucky blogger will win a new pair of shoes every month for a year and Twitter entrants are eligible for weekly $50 gift cards.
Onlineshoes.com is one of many retailers who are engaging fans via social channels to communicate brand messages, get fans talking about their products and produce strong social signals for search. Onlineshoes.com Sr. Manager of Social Media & Ecommerce Jimmy Healey describes their social goals as multi-faceted.
“Our goal with social media in general and the Shoestakes in particular is to engage our fans by getting them to talk about what interests and inspires them. We see social media as a great way to excite, motivate and inspire consumers about the categories of product we sell and are genuinely passionate about. Connecting with our fans on topics like hiking, running, and travel is a much exciting to us than pushing coupons or just driving sweepstakes,” said Healey.
In the Shoestakes promotion, the retailer’s goals go beyond the typical collection of email addresses or addition of Facebook fans. This [...]
- 2010Dec17How Good is Your Football Team…Organically?
With the NFL Playoffs around the corner many of you know how good your team is on the field, but what about in the search engines. For those of you who lack a love for football you can use your site/brand as an example and see how popular your brand is in the search engines.- 2010Nov16Google Gifts Local Search Lovers with HotPot
We are 39 days away from Christmas but Google decided to give local search lovers their Christmas present early, in the form of HotPot, a personalized rating and recommendation engine from the search giant.- 2010Nov3Is Google Testing CTR with Internal Pages?
Recent SERP changes for top terms have some scratching their heads as usual homepage listings for top campaign terms have been traded for highly relevant internal pages.
- 2010Oct28Google Takes Local To The Next Level!
For those of you who do not live in a cave and thus use Google everyday, yesterday brought a change to the presentation of search engine results which favor the power of local search.
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