The Vizion Search Engine Optimization Blog
- 2009Oct8Search Engine Optimization Tip 32: Focus on Keywords that Convert
This is SEO tip number 32 in our continuing series of Search Engine Optimization tips. All of these search engine optimization tips are meant to be specific in nature, they will not take that long to review, and are directly to the point. This search engine optimization tip has to do with your what I would call your best keywords and focusing your SEO efforts on those keyword phrases.
How do you determine which keywords are you best keywords? Good question. I have often thought of that myself, and I did a little research to figure out exactly which keywords are the best keywords for a website owner to focus their efforts on promoting. To do that, I turned to Google Analytics and started looking at the keywords that are converting into sales (or inquiries) on the website.
Once you log into Google Analytics, make sure that you have Goals set up. To do that, look at this help topic about setting up goals. If you don’t think you can set up any goals for your web site, think again: you might want to set one up for your [...]
- 2009Oct7Search Engine Optimization Tip 31: Use SEO Friendly URLs
This is SEO tip number 31 in Vizion Interactive’s continuing series of Search Engine Optimization tips. All our search engine optimization tips are meant to be specific in nature, they will not take that long to review, and are directly to the point. This search engine optimization tip has to do with using URLs that I like to call “SEO Friendly”.
What is an “SEO Friendly” URL? A URL (which stands for Universal Resource Locator) is considered to be “search engine optimization friendly” when it does not extra ‘characters’ in it. Essentially, by looking at the URL, you can tell what might be located there: because the website owner uses keywords to describe what will be found on the page. Let’s look at an example of an un-friendly URL:
http://www.vizioninteractive.com/?p=310
In case above, if someone saw that URL in a search result they wouldn’t know what they’re going to get when they click on the link. The URL doesn’t tell you what you’re going to “see” or what’s on the page. Let’s take that same page on a website and turn it into a search engine friendly URL like this:
http://www.vizioninteractive.com/seo-tip-friendly-urls/
In the case above, by looking at the URL, you would [...]
- 2009Oct5Search Engine Optimization Tip 30: Promote Those Who Link To You
Search Engine Optimization can be confusing at times. Therefore, we recently started compiling a series of search engine optimization tips. This is tip number 30 in the series. Each search engine optimization tip is generally very specific, should not take a long time to fix or perform, and is rather “short and sweet” and directly to the point. For search engine optimization tip 30, let’s talk a little bit about promoting those who link to you.By now, you should have Google Alerts and Yahoo! Alerts set up for your company name, your URL, and keywords associated with your company, your brand, and your products. Setting up these types of alerts will keep you abreast of what’s going on online with your brand, your website, and your keywords (you’re emailed if something new comes up that matches your alert). If your web site is mentioned or you are notified by a Google Alert that you have a new link, then it’s important to take a look at it. And, if that link is a link from a blog, a news source, or another web site, then you [...]
- 2009Oct1Effective SEO! Great, You’re Halfway There!
Too often I hear people obsess with having top ten if not number one rankings for what they consider to be their top terms. The fact that makes me want to pull my hair out is that no matter where they rank they will never convert visitors if their site is not geared towards these terms. The following tips will hopefully show you how your site visitors digest your content and how you can make turn these visitors into customers
- 2009Sep25Universal Search and Local Search: Two Worlds Coming Together
Over the past two years we have steadily watched Google organic search results change. These changes provided local search results for Google Maps local listings but also for news, images, books, products and video, or what is known as blended or universal search.
- 2009Sep25How to Claim Your Website’s Google Sidewiki
As you may have heard, Google has recently introduced Google Sidewiki, as an add-on to the Google Toolbar. Google’s Sidewiki is an option that allows anyone to make comments on any website, and those comments can be seen by anyone who has the Google Toolbar with Sidewiki installed (and running) in their web browser. The Google Sidewiki is explained further here. It is important to know that as a website owner you can claim your Google Sidewiki space: and it will always appear on top of the comments. Here is how to claim your website’s Google Sidewiki.
Why Claim Your Google Sidewiki
I think it is very important to claim your website’s Google Sidewiki as the website owner because the comments you make are going to be displayed at the top of the list of comments. You can use this space to advertise your website, talk to your users, and generally tell them about what they will find on your website: and by doing this you can point out useful features or just give them a kind “hello” and a “thanks for visiting” type of comment. Certainly you can also use this as a way to point [...]- 2009Sep25Creating a Usable PPC AdWords Geographic Report
When running AdWords reports one of the challenges when looking over geographic performance is that you are limited to only reports on a daily unit of time. I will show you how you can use Excel to group the daily data into a report you can really use to help optimize the geographical areas you are targeting.
- 2009Sep18Search Engine Optimization Tip 29: 404 Errors
This is search engine optimization tip number twenty nine in our continuing series of search engine optimization tips. All of our search engine optimization tips are meant to be specific, they should not take too much time to implement, and are meant to be directly to the point. In fact, this search engine optimization tip is pretty simple: check your 404 error pages on your website.- 2009Sep17Mobilizing Your Facebook Marketing Army
Facebook: 250 million active users, 150 million of them new in the last year and eight million of these users become fans of Pages every day. There’s the data, and you probably didn’t need me to tell you that Facebook is the social media “place to be”. This new pop culture craze gives you a chance to keep tabs on your friends and family, and with a little creativity you can use the Facebook platform to build an army of Facebooker’s to market and promote your products.
You’re not going to get very far by posting to your personal profile every half hour with your latest product or promotion without eventually annoying your friends. This is why the utilization of the Pages feature a great way to promote your brand and products because your fans are just that, fans of what you have to say. They are going out of their way to join your Page to stay attune to what you have to say as well as let their friends know of their interest in your company.
- 2009Sep17Got Content? A Quick Way to Generate Content, Trust and Traffic All At Once!
We’ve all been there, racking our brains trying to find another way to build site pages and create exposure for a brand through content generation. All products have their own page, each location has an individual page, you present news and press releases, you blog, and so on and so on. You have finally hit a wall where you feel that anything else you add to the site will simply be un-convertible junk in written form. Well, think again.
One of the easiest forms of mass content generation is simply not often thought of, education. A great way to add multiple pages to your site is to add a glossary of commonly used industry and site-wide terms to an easily accessible site section. What better way to show potential customers that you care to help them understand your offerings than to provide a breadth of term definitions for their own knowledge? Gaining this trust with a potential client is what helps you convert at a higher rate as a confused site visitor is likely to soon leave your site, [...]
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