Blog
Holiday PPC Campaign Checklist – Are Your Campaigns Ready?
Reading Time: 3 minutes Do you realize we are only 8 weeks away from Christmas? As the holidays are creeping up on us, Vizion wants to make sure your PPC campaigns and... Read More
Troubleshooting and Optimizing Title and Heading Tags
Reading Time: 7 minutes For a few years now, Google has made their own editorial decisions regarding how they represent sites in their results. They have been rewriting titles in their results... Read More
Where to Focus After Algorithm Updates
Reading Time: 4 minutes Are you a “Proactive SEO” or a “Reactive SEO”? Perhaps the best approach is a healthy portion of both. Being proactive in SEO means that you are building... Read More
6 Reasons Why Your Brand Should Be Doing Digital PR
Reading Time: 4 minutes Connecting with popular, credible media sources is one of the most effective marketing strategies you can utilize to increase your brand exposure, build credibility, and drive traffic to... Read More
Microsoft Releases Video Extensions: A Guide to Integrated Ad Solutions
Reading Time: 5 minutes Recently, Microsoft Advertising made a huge announcement – and it could be a game changer for your digital marketing. The tech giant released Microsoft Video Extensions, which is... Read More
When You Get Top Search Engine Rankings, What’s Next?
Reading Time: 7 minutes 9 ideas for what’s next, after achieving top search engine rankings. So, you’ve achieved SEO Zen. The website is ranking for all of the top keywords that you’ve... Read More
How to Find Unused CSS and JavaScript in Chrome Developer Tools
Reading Time: 3 minutes During the Semrush webinar on June 2nd, I provided some tips on how to identify unused CSS and JavaScript using Chrome’s developer tools. In case you missed it,... Read More
Are You Ready for Google’s Cookie Updates?
Reading Time: 6 minutes Image by Tom Fishburne via Marketoonist. Anyone paying attention to the latest digital trends—especially as they apply to transparency and user privacy—has anticipated the news for some time;... Read More
Google Ad Changes for 2021 and How They Might Affect Your Business
Reading Time: 4 minutes As Google constantly updates its algorithm to stay relevant for its users, it’s important for you to stay on top of your own efforts to ensure that the... Read More
What are Core Web Vitals and Why Should You Care?
Reading Time: 6 minutes Recently, Google introduced three new measurements that they’ll be using to gauge how your website stacks up against your competitors, they’re named Core Web Vitals. If your website... Read More
How to Set Up Tag Manager to Use With Google Analytics
Reading Time: 3 minutes In a previous post, we discussed how using Google Tag Manager can improve SEO by feeding certain data directly from your site or mobile app to Google Analytics.... Read More
10 Underrated Google Analytics Features You Need to Know
Reading Time: 3 minutes It’s no secret that Google Analytics (GA) is the most widely used analytics tool globally (more than 50% of all websites use GA). While page views and bounce... Read More
3 Types of Content That Can Hinder Your Rankings
Reading Time: 3 minutes Consumers utilize search engines more than any other tool to find services or products they are seeking. What’s more, most of them never look beyond the first page... Read More
Spot Checking Internal Linking
Reading Time: 3 minutes Internal link building is one of the most important techniques for SEO, but as digital marketers, it is all too easy to neglect utilizing this strategy to its... Read More
Spring Cleaning Your Blog Content: How to Reuse and Recycle Old Blog Posts
Reading Time: 3 minutes The year is in full swing, and while you’re planning new content, your old content sits there patiently awaiting your attention. What do you do? Get rid of... Read More
The Key to Coming Up With Creative Content in 2021
Reading Time: 3 minutes A strong SEO strategy should encompass many things, but its heart should be all about content creation. Even if you can boost your site so successfully that it... Read More
How to Remove Negative Reviews From Your Site
Reading Time: 9 minutes Regardless of your industry of choice, it’s likely that the Internet is filled with customer reviews providing feedback on the various products and services available. The good news... Read More
How to Upgrade to GA4
Reading Time: 3 minutes If you’re a marketer working in the industry today, you are probably familiar with Google Analytics to some degree. The popular reporting tool has helped businesses collect data... Read More
Strategies to find PPC keywords for your paid search campaigns
Reading Time: 3 minutes Businesses rely heavily upon marketing campaigns to effectively grow their customer base. After all, the more people you attract, the more likely you are to be successful. A... Read More
Google Analytics Will No Longer Be Collecting Data from YouTube
Reading Time: 3 minutes One of the many notable features of Google Analytics was its presence as a central location to view incoming data from video products on YouTube. As of February... Read More