The Vizion Search Engine Optimization Blog
- 2009Oct29Landing Pages
One small change can have a very different effect. Even if it is just a change in font, color of background or the color of your submit/order button. Never be afraid to test out different pages.
- 2009Oct27How to Set Up a Twitter Account
You’ve probably heard people talking about Twitter. It’s all over the news, on the radio, and even on some television commercials: “follow us on Twitter”, they say. Twitter is a popular social media web site that allows you to post “tweets” to those who follow you. It is a popular microblogging platform, and it even integrates with many mobile phones now, like the iPhone.So, how do you set up a Twitter account? Here are the steps required in order to set up a Twitter account.
In order to set up the Twitter account, you will need to go to http://twitter.com/signup
On the signup page, enter your name and your preferred username.
Enter the desired password, email address for the account, and the captcha code.
Click on “create my account”.
You will need to confirm the email address (they will send you a confirmation email).
Once you have confirmed the email address, you can begin customizing the account.
Go to the https://twitter.com/account/settings to start customizing the account.
At a minimum, Vizion Interactive suggests that [...]- 2009Oct245 Excellent Ways to Use Social Media to Promote Your Blog
by Zach Browne
Promoting your blog with social media is a very powerful method of promotion. I would even venture to say it is the most vital method to ensure your blog will make it out to the sphere. There are many ways to promote your blog but in this article I’m going to concentrate on using social media. If you follow the method I’m going to outline below, you’re chances for success are going to be increased expedentially.
There are a few things to remember when you are working through these methods. First, if there is any opportunity to add HTML to a social media site, make sure to use your main keyword phrase, or the keyword phrase you want to rank highest for as anchor text. If your top keyword is seo blogger, make sure to link to your blog with the phrase, not the actual hyperlink. This is one way to ensure Google, Yahoo, and Bing know what type of blog you have and provide you with some rank. Second, make sure you optimize all the images and video in your blog, again use the keyword phrase you want to rank highest for. Third, use a resource box at the end of your posts to [...]
- 2009Oct23Vizion Halloween Contest Ends in One Week!
Earlier this month Vizion launched a spooky contest and is looking for your SEO Horror Stories.
In this case, the SEO Horror Story contest is looking for you to submit an SEO Horror Story - Mark Jackson explains it all very well here.
We’re looking for Search Engine Optimization Horror Stories – extreme examples of cases where Search Engine Optimization efforts have failed.
So, what will you get when you submit your SEO Horror Story? The first twenty submissions will receive a copy of “The Unfair Advantage Book on Winning the Search Engine Wars” for free. That book also comes with a three month membership to SearchEngineNews.com and access to the Planet Ocean “Site Strength Indicator tool”. If you take the time to submit your own SEO Horror Story and you’re one of the first 20 submissions, getting that book and access to the “Site Strength Indicator Tool” is definitely worth your time and effort. Planet Ocean does a great job at telling you everything you need to know and may even show you where your SEO efforts failed in the past, so you can correct [...]
- 2009Oct20How to Add Links to Your LinkedIn Profile
For Search Engine Optimization purposes, we need to continually get additional links to our web sites. In order to get more outgoing links to your web site from other trusted web sites, you might want to turn to a web site like LinkedIn. This site is an online networking tool that helps you discover inside connections to recommended job candidates, industry experts and business partners. Many of your employees might already be using LinkedIn as a networking tool. But they may not have links from their profiles to your web site.
By showing your employees (or adding your own links) to the LinkedIn profile, you can increase the number of links to your company’s web site. Here is how to add links to your LinkedIn profile. If you have not registered for LinkedIn, I suggest you do so now. If you do not have an account, you’ll need to register, confirm your email address, and start filling out your profile. For this simple task of adding links to your profile, I’m assuming that you already have a profile set up.
1. First, you need to log into Linkedin.
2. On the left side, you’ll see some links:
- 2009Oct19Search Engine Optimization Tip 35: Use the Google Wonder Wheel
This is Search Engine Optimization tip number 35 in our continuing series of Search Engine Optimization tips. All of these search engine optimization tips are meant to be specific in nature, they will not take that long to review, and are directly to the point. This search engine optimization tip has to do with finding using the Google Wonder wheel, a part of the search options Google announced (a while back) to find out what Google thinks about your web site.
The Google Wonder wheel is a search option that you can use to find out what keyword phrases Google is currently associating with your web site. You can also use it to find related keyword phrases to a keyword phrase you’re targeting, but in this search engine optimization tip I’m going to look specifically at VizionInteractive.com, and see the keyword phrases that Google thinks is related to that domain name. Here is how you use this search engine optimization technique:
1. To access the Google Wonder wheel, you will first need to perform a search at Google like this:
2. Click on the “Show options…” link and you will see [...]
- 2009Oct16Search Engine Optimization Tip 34: Find the Best Page for Your Keyword
This is Search Engine Optimization tip number 34 in our continuing series of Search Engine Optimization tips. All of these search engine optimization tips are meant to be specific in nature, they will not take that long to review, and are directly to the point. This search engine optimization tip has to do with finding the best page on your web site for your keyword or keyword phrase.
Once you have built links to your web site’s home page, it is important to start getting links to the other web pages on your web site. Since we traditionally focus on only one keyword or keyword phrase per web page, we need to get links to the internal or “deep” web pages on our web site. These links to our internal pages need to be from other web sites as well as from the home page. When you choose which pages you want to link to from your home page, those are going to be the pages that you have optimized for your main keywords.
But what if you have a very large web site (or even one that has more than 30 pages)? You know that there are certain [...]
- 2009Oct14How to View Your Web Page as Googlebot
Have you ever thought that it would be helpful and “really cool” to be able to transform yourself into a bot? Well, maybe not. But the next best thing for us webmasters and web site owners is to use a tool to see exactly how Google sees your web page. Why? There may be something on your web page(s) that you need to fix (or want to fix) on your site. Something that you didn’t realize that Google’s search engine spider, Googlebot, sees that you weren’t aware that they were seeing.
When it comes to search engine optimization, it’s important to note that there are both “on site” and “off site” factors that can influence your search engine rankings. Nowadays a lot of us are focused on building links, getting noticed on the social media web sites, and bringing in more traffic and sales: but we fail to take a deep hard look at what we have on our own web pages that might be causing a search engine to not “like” the page for some reason. And I’ve seen cases where it’s just one simple change on a web page (something that you may have never thought of) that makes [...]
- 2009Oct125 Great Places to Get Ideas for a Blog Post
As you may or may not know, I love to write, and I especially love to write meaningful, helpful, newsworthy, and controversial blog posts. While all of these types of blog posts will be something that your readers will most likely want to read and enjoy, there are times where we all suffer from “blogger brain freeze”, “writer’s block”, or whatever you want to call it. You know that you want to write a blog post, or you have been tasked by your boss to write a blog post: but you just don’t know where to start looking for ideas.In this example, I am going to look for ideas for a real estate blog post. Certainly, you could use any other phrase or industry phrase. Or, even your most popular keyword phrase or a keyword phrase that you want to “rank for” in the search engine results. Here are five places to look for blog post ideas.
1. Your Website Stats – Look at your website statistics from the last month. Look at the keyword phrases that people are using to find your web site. In this case, pay particular [...]
- 2009Oct9Search Engine Optimization Tip 33: Find Deep Links to a Web Site
This is SEO tip number 33 in our continuing series of Search Engine Optimization tips. All of these search engine optimization tips are meant to be specific in nature, they will not take that long to review, and are directly to the point. This search engine optimization tip has to do with finding deep links to a web site using Yahoo.
When searching for links to a web site, it is important to go to Yahoo! and search there. Google, on purpose, does not show you all the links that they know about to a web site. Bing.com also does not choose to show us links to web sites (although they used to). Yahoo! is currently the only search engine of the top 3 major search engines that is perfectly happy with showing us all of the links that they know about a web site.
The search operator you’ll want to use at Yahoo! (this only works at Yahoo!, by the way) is the linkdomain: search. So, when at Yahoo!, search for this:
linkdomain:vizioninteractive.com -site:vizioninteractive.com
Where ‘vizioninteractive.com’ is the domain name that you want to find the links for; we [...]
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