The Vizion Search Engine Optimization Blog
- 2011Nov29Dallas Among Top Cities for SEO Marketing Jobs and Salaries
A new SEO salary report from Onward Search lists Dallas as the 14th best city for SEO jobs and lists salary ranges. Our Dallas search marketing team is proud to be among the growing number of search marketing professionals in Big D. But don’t despair if you’re not located in Dallas or one of the top markets. Vizion Interactive has a number of “work anywhere” open search marketing jobs including SEO Analyst.
© 2011 Onward Search
- 2011Nov22A Search Marketer’s Thanksgiving: 10 Reasons to Give Thanks
Preparations are underway for this year’s Thanksgiving dinner. The name of the game this time of year is multitasking. So while organizing the menu and the shopping list for turkey day, I took a moment to consider some of the best things in my personal and work life. Here are 10 things that I most thankful for this year in the world of search with a bit of inspiration from my menu: Appetizers — Cheers to the engines for giving marketers ongoing peeks at data designed to whet our appetite. This includes Google’s keyword research tool, query data and +1 metrics.
Fresh ingredients — We’re all seeing Google results that favor fresh content and most frequent channels. Here’s your cue to bring forward content in channels of recency such as blogs, news and social media. Companies who have previously dabbled in this arena should look at this as an imperative to refocus their strategy.Useful tools and gadgets — Webmaster tools are at the top of my list and some of my go-to tools at the moment are the Screaming Frog Spider and SEMRush.
Meaty content — [...]- 2011Nov21Digg-ing for Business
Social bookmarking is a great way for companies to interact with customers, gain live links quickly and increase website traffic. Today, there are many social bookmarking sites that can provide these features. If you are looking to implement this practice into your company’s SEO strategy, Digg.com is a great place to start. Digg is a social bookmarking site that combines news, social media, and a sense of community in one site. Users can post news, articles, videos, podcasts and more, in one central location and with those who are interested in what they have to share. Community members are able to interact by posting comments and/or voting on submissions, helping the post to gain additional exposure and popularity. Known for its high traffic volume, it has been reported that Digg has been able to increase website traffic from the thousands to over a million hits in a matter of days.
Start Digg-ingGetting started with Digg is simple process, but will require some maintenance and dedication to reap all the benefits the site has to offer. The first step is to sign up for an account and complete your community [...]
- 2011Nov17SES Chicago 2011 1/2 Conference Recap
I had the wonderful opportunity to visit Chicago this week for the SES Conference. Mark Jackson and I also had the chance to take part in the ClickZ Academy where we helped present on SEO fundamentals. A big thanks goes out to all attendees of our presentation. I was unable to stay in town for the whole show but did try to cram in as many sessions as possible for the first half of the conference.
- 2011Nov14Find Josh & Mark at SES Chicago and Score Some Great Coupons & Drinks!
Lead Strategist, Josh McCoy, and SEW Expert & President/CEO, Mark Jackson, presented “Online Marketing Foundation – SEO” earlier this morning, November 14, 2011, at SES Chicago. They will be attending the conference through Wednesday afternoon and will be in attendance at the networking event tonight. Find them and you can score some great coupons and free drinks.
Find either of these two guys and see what coupons they have for you. From 10% off a social media marketing package, to a free SEO scorecard to free drinks, go see what you get. Just tap their shoulders. They’re friendly — and they have gifts in hand. Happy hunting!
- 2011Nov9Facebook’s Platform Breeds Social Commerce
More and more of today’s consumers are turning to social media platforms, particularly Facebook, to both rave about great products or to address customer services issues. Whether positive or negative, what these consumers post is there for everyone to see. These postings influence other consumers and their buying behaviors in a very impactful way. Consumers trust other consumers, not paid ads or gimmicks or obvious sales tactics. This is why it is very vital for businesses to address both types of postings from their community members and to do so timely and professionally.
Let’s look at Starbuck’s Facebook page as an example. Their community is very active and vocal. They utilizing the page more than the Starbucks employees. They even post pictures with their comment, such as this one:
Within less than an hour of this posting it had 6 likes and 3 positive comments. There are several comments on the page about Starbucks being the best coffee in the world and Starbucks always bringing a smile to the face at the end of a hectic day, etc. The community members consistently ask each other where a certain Starbucks cupcake recipe is and [...]
- 2011Nov85 Ways to Sell Google on Your Freshness
Google has announced that its latest algorithm tweak emphasizes freshness in certain searches where the latest reliable content would be most relevant. Of course, this has everyone pondering how to give their content that new car smell.
Keeping your content fresh is an obvious move but the adage about the importance of “being in the right place at the right time” is true here. Search channels with the fresh factor include news, social media, blog and video. Content in these channels is crawled much more frequently than web pages. A new blog post can be crawled within minutes while traditional web content is crawled perhaps weekly and sometimes less often. Today, winning at search involves not just optimizing content but also getting content into the right channels.
Take stock of the search results being displayed for your target keywords. If you notice blogs, images, video, social sites in the results, it’s imperative that you develop a plan to extend optimized content into those channels.
How to add freshness to your web content
Target timely keywords. Add some depth to your target keyword list by researching hot trends and identifying keywords in your list which have a time factor. Develop a content plan for [...]
- 2011Nov7Google Says Fresh Content Rules
Amit Singhal, head of Search Quality at Google, wrote on the Google blog Thursday about Google’s latest update of its search algorithm. Singhal says, “Google’s new Freshness Update affects 35 percent of queries. It prioritizes recent and timely results, and it’s based off their Caffeine infrastructure.” So what’s does this mean? In the Google blog post announcing his change we are told:Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer’s day, are best when they’re fresh. Even if you don’t specify it in your search, you probably want search results that are relevant and recent. We completed our Caffeine web indexing system last year, which allows us to crawl and index the web for fresh content quickly on an enormous scale. Building upon the momentum from Caffeine, today we’re making a significant improvement to our ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness.
This is company from Google who has been working very hard to clean up their results from fresh [...]
- 2011Nov2SEO Extensions for Link builders
With a plethora of SEO extensions available, knowing which ones to use can make all the difference to the aspiring link builder. And while there are many excellent SEO extensions, today I am going to talk about two of the more comprehensive plugins out there that help in my link building campaigns.- 2011Oct5Dominating the Search Results
For those of you out there wondering if you are taking advantage of all the Google search result real estate possible, make sure you check out Josh McCoy’s, 7 Steps Towards Google SERP Domination. This is a great review of all the digital elements that can rank in Google search results and the potential factors which help you to rank within these specific SERP elements.
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