The Vizion Search Engine Optimization Blog
- 2011Oct5Dominating the Search Results
For those of you out there wondering if you are taking advantage of all the Google search result real estate possible, make sure you check out Josh McCoy’s, 7 Steps Towards Google SERP Domination. This is a great review of all the digital elements that can rank in Google search results and the potential factors which help you to rank within these specific SERP elements.
- 2011Sep21Social Bookmarking For Business
The beauty of social bookmarking is that it provides a relatively easy way to increase site traffic, interact with consumers, share your content, build your web presence, and cultivate business relationships. These sites allow users to comment, rate, share and add tags (keywords) to the material you post or to any information/links on your company they have found online.
- 2011Sep12SEO Audit
The SEO Audit is a fundamental aspect of marketing your website. Like your annual physical, or a check-up at the doctor’s office, the SEO Audit assesses the overall health of your website. Just like a doctor, your SEO team will assess your website’s overall health, risks and provide prescriptions, advice and tips to treat weaknesses as well as recommendations for preventative care or maintenance. And, just like a visit to the doctor, sometimes you walk out of the office having heard something that you really didn’t want to hear, but something that was absolutely necessary to hear.
When an SEO firm provides an SEO audit, keep in mind that it is pretty easy to “hole punch” any SEO effort. So, be sure to take any audit with that in mind. If you are using this audit to double-check the work of an in-house SEO or to audit another agency, there are always going to be things that an SEO can find to “do better”.
To fully prepare for an SEO Audit, your search team will require the following:
access to historical data from your website analytics (Google Analytics, Omniture, etc.)
access to webmaster tools accounts (Google Webmaster Tools / Bing Webmaster Tools)
an understanding of [...]- 2011Sep5Let Google Know Where You Are Located!
Do a better job of pronouncing your locality on your site and you will have happy local users and help the search engine crawlers too. Learn how you can reinforce your location across your site to help local users find your location and to form relevance between your site and Geo-focused keyword phrases.- 2011Sep5Great Link Building Tools – The Essentials
Link building is such a vital, yet time consuming task that it is no wonder link builders are always on the lookout for tools to help with their trade. And there are many great ones out there, both free and pay-to-play. But the question is: just what are you looking for in a great link building tool?- 2011Aug23The Importance of a Natural Link Profile
Anyone who understands how valuable link building is also understands how important it is to have a natural (organic) link profile. It’s no secret that this takes time. The amount of time needed to get the results wanted can seem never-ending. It helps to stay focused and keep eyes on the bigger picture and primary goals.
A good, organic link profile needs to be diverse. It’s important for the search engines to see links from various types of sites. While these sites need to be relative to your industry, the diversity helps the inbound links to appear naturally populated. Some of the link types you should include in your mix are:
Membership and Partnership Links. Leveraging current relationships with partners, vendors, suppliers and even customers is an easy way to build relative links. Companies usually want to display links to their customers, etc. because it helps show their standing in the industryand in the meantime it gives you a good link. Local chambers of commerce will give a link if you are member. So will other community memberships and these also give you a [...]
- 2011Aug12Multi-Channel Funnel Reports in Google Analytics
For the last few months, the Vizion team has had the pleasure of beta testing the new Multi-Channel Funnel reports in Google Analytics. After a good amount of time digging in and testing out the different reports, we are been ecstatic about the new insights gained thus far. So much, we can hardly wait for them to be released to all accounts which should be rolling out any day now. These new reports will fully benefit all the accounts measuring conversions. The insights gained from knowing which marketing channels are in the mix will be instrumental in helping clients fine tune conversion rates, drive more goals and identify campaign success.
- 2011Aug9Social Bookmarking 101
What is Social Bookmarking?
Social bookmarking is a way for internet users to manage, share, and store useful resources they have found online. Instead of saving sites to a local computer, social bookmarking sites allow users to save their favorite bookmarks online, giving them the ability to access them anywhere, at any time.
- 2011Aug8Are you covering your SERP Assets?
Are you taking the time in your SEO strategy to mind all the needed areas of exposure that are presented in Google SERPs? Take a moment today to read my recent post on Search Engine Watch, Hand Feeding Google, Covering Your SERP Assets. I take an in-depth look at what universal search elements play a key role in the presentation of Google SERPs and what you need to do to ensure that Google is easily digesting your site content. This search engine prefers your site content in specific formats, and they are easy to provide so learn how to make Google happy!
- 2011Aug3Bridging the Gap: Establishing Site-to-Local Listing Relevancy
So, you want to start kicking tail and taking names in the local search world? However, you just realized that you don’t have a resource for the needed management of local social review properties, you don’t have a dedicated local PPC pro and you don’t know a link-building professional to help you acquire the right kind of locally relevant links. Time to give up, right?
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